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Retail Business Response Planning for Severe Weather Events

Retail TouchPoints

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

Events 248
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. What it All Means for Snap.

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Kissmetrics

A virtual job fair is an online event that allows job seekers to network with potential employers. The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Here is what you need to know.

Marketing 290
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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. A new offering called Profile Kit that will allow users to integrate their TikTok accounts to display their content on third-party apps. Bringing TikTok to the ‘World Outside’.

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Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

Retail TouchPoints

Chairman and CEO Rodney McMullen started the meeting by acknowledging two tragic events that had shaken the company in recent weeks — a shooting at a Roundy’s distribution center in Oconomowoc, Wis. on March 17, and another shooting at a King Soopers in Boulder, Colo. on March 22.

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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it. then restream.io

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From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Optimizely

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area. Right now we’re just striving to keep up with demand.

Marketing 302