Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Baby Products.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

eCommerce Training Academy

NOVEMBER 24, 2019

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Search Engine Optimization (SEO) professionals. February 2020.

eCommerce 62

eCommerce Social Media Marketing PPC 62

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JUNE 9, 2020

It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. Here are some general metrics that should be included: SEO Metrics. PPC Metrics. Technical SEO Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

SellBrite

DECEMBER 6, 2017

The tea shop Harney & Sons used their Facebook account to share an upcoming industry event. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. Social media advertising also utilizes PPC models. 6) Have an SEO strategy.

Social Media 165

Social Media Marketing PPC eCommerce 165

Kissmetrics

MARCH 2, 2021

For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. It is also able to easily retain customers because of the pain customers would experience uploading all the contacts, tasks, and events they are tracking onto a new CRM software.

Customer 350

Customer eCommerce Multi-channel Channel 350

Algopix

JANUARY 22, 2024

High-quality images, detailed and SEO-optimized descriptions, and the strategic use of keywords make your listings both engaging and easily discoverable. Utilizing Amazon’s inventory management tools and analytics can help maintain the delicate balance between having enough stock to meet demand and minimizing excess inventory.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

SEPTEMBER 14, 2017

Tickets to an event. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. White Papers. Exclusive videos. But they can also be: Discounts.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

JANUARY 10, 2022

In some events, website migration is necessary for your business and certainly has many benefits, but you need to be careful. IT experts, SEOs, designers, analytics teams; they’ll all have invaluable opinions and advice on how to get it right—but also explain what can go wrong. You don’t want to create a new one.

SEO 252

SEO Improvements PPC Social Media 252

Kissmetrics

OCTOBER 29, 2020

You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising. SEO, PPC, Social media). There are lots of digital marketing channels you can choose from.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. For example, Unbounce uses the category “PPC” in this blog post: So you can search for URLs in your most popular content that feature PPC.

Customer 360

Customer Books PPC White Paper 360

ROI Revolution

MARCH 30, 2023

A high-end clothing and accessory retailer was looking to boost conversion rates during a summer sale event after a stagnant period – without compromising brand integrity. After optimizing Thorogood’s PPC and SEO strategy thoroughly, ROI Revolution’s teams collaborated to identify the next best opportunity for growth.

Channel 78

Channel eCommerce Fashion SEO 78

Ecommerce Platforms

MAY 24, 2023

In recent times, it has also evolved its offerings from s imple search engine optimization (SEO) and search engine marketing (SEM) data to more advanced analytical assessments. The platform does this through the power of AI and lets you create, optimize, and manage your SEO and marketing campaigns with ease. Further reading ?

Marketing 118

Marketing Payment Services SEO Social Media 118

Kissmetrics

FEBRUARY 23, 2021

If you’re promoting an event, you’ll want to make sure you nail the geographic area and include the event’s name in your filter so guests can show off where they are. If you’re sponsoring an event like a charity run or a festival, use a Snapchat filter to make sure your name gets seen. Keep Specifications in Mind. Conclusion.

Social Media 266

Social Media Recommendation Consumer PPC 266

ChannelAdvisor

DECEMBER 21, 2016

Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Why should I care about SEO/PPC/content/social/email marketing when I’m making so much on eBay and Amazon?”. SEO, marketplaces and PPC aren’t going to be your best marketing options.

Multichannel 45

Multichannel PPC Social Media SEO 45

PERQ

JUNE 16, 2021

Content and SEO. SEO is a vital part of every business’s digital marketing efforts. In fact, there are SEO strategy agencies out there that specialize in getting your business more online visibility and ranked higher on the results page. Your apartment content marketing needs to keep SEO in mind. How can you do that?

Marketing 36

Marketing Social Media SEO Events 36

Kissmetrics

MARCH 7, 2021

SEO-friendly : With Shopify, your products have a real chance of ranking in search engines for keywords once you’ve optimized your products and pages. It makes this easy by providing plenty of SEO-friendly features like setting alt descriptions for images, meta descriptions, and integrating SEO apps for advanced optimization.

Shopify 295

Shopify Payment Services Payments Merchant Services 295

Kissmetrics

DECEMBER 2, 2021

It’s important to present a strong digital campaign given the potential propensity for consumers to seek out the kind of in-store events they missed out on in 2020. You can even use your contest to tease the holiday shopping deals and events you have coming up. shoppers say they won’t shop in-store at all this season.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Omnisend

MAY 7, 2021

Take a look at our Black Friday Tips —remember, it’s never too early to plan for Black Friday, the biggest ecommerce sales event of the year. Take a look at these best practices for acquiring new customers via PPC advertising (aka retargeting ads) to familiarize yourself with the process and how you can set up your retargeting to convert.

eCommerce 148

eCommerce SEO Mobile Subscription 148

ROI Revolution

MAY 4, 2020

Amazon Prime Day is a huge revenue booster for Amazon, and every year, it breaks its own record as Amazon’s largest shopping event. It was supposed to occur in mid-July, but the event is now expected to occur sometime in August. If you want to take your SEO and PPC efforts to the next level, register here !

eCommerce 97

eCommerce Social Media Games Supplies 97

eCommerce Training Academy

MAY 1, 2020

They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Retailers should be out there getting their name out within the online community by attending eCommerce conferences , speaking at events and networking.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Korona

JANUARY 14, 2021

Use SEO for Franchisors and Franchisees. PPC campaigns. Franchise SEO Marketing. Search engine marketing (SEM) and search engine optimization (SEO) are integral aspects of any successful digital marketing venture. Add local SEO strategies when applicable. Keep Tabs on Franchisees’ Local SEO. Keep It Local.

Marketing 52

Marketing Payment Services Social Media POS 52

BigCommerce

NOVEMBER 28, 2017

Niche PPC Strategies. This allows us to dig past a “big, pretty number” and get to the meat of the event: how much did sales really increase this season? Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Desktop: 50%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It quickly grew from a $415M event to more than $7B in 2019. 6/25 update. 6/23 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

Kissmetrics

OCTOBER 16, 2017

And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.). We couldn’t even track PPC leads accurately because of the issues above. You can track them as Events, but you’ll still only get aggregate data at best.). The timing was bad.

Marketing 211

Marketing PPC Other Customer 211

ROI Revolution

OCTOBER 1, 2020

Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. It quickly grew from a $415M event to more than $7B in 2019. August 5, 11-11:30 AM: SEO + Retail Readiness. 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

Kissmetrics

JULY 28, 2021

Blogs are great for SEO and hoping Google’s Algorithm will take pity on you, but when you pay for a TV ad in a half-time break of a popular show: you know it’s going to be seen. With SEO, you write an article and watch as the search engines gradually start to rank it. Outbound Marketing Strategy Number #5: Trade Shows/Events.

Marketing 300

Marketing Social Media White Paper SEO 300

Store Growers

OCTOBER 26, 2017

There are more PPC tools out there than there are interesting facts to gather. There are many dedicated PPC tools that specialize in giving competitive research information. No it’s time to zoom in further and find the PPC keywords that your competitors are advertising on. Competitive PPC Tools. the clicks and 2.5x

PPC 101

PPC Outdoor Information SEO 101

ROI Revolution

SEPTEMBER 1, 2020

One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! How will Q4 seasonality start to play into the event? It quickly grew from a $415M event to more than $7B in 2019.

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Google’s Lighthouse Tool provides scores of your website’s performance, accessibility, SEO, and more. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

AUGUST 4, 2020

You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. It quickly grew from a $415M event to more than $7B in 2019. August 5, 11-11:30 AM: SEO + Retail Readiness. 8/4 update. Amazon + COVID-19.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? More specifically, 61% stated SEO and building their organic presence as their top project. Compare that to email and PPC marketing that average at just 0.6%. Conversion Fanatics , an SEO company, used direct mail to generate a 25% response rate and dozens of big-ticket clients.

Marketing 249

Marketing Mobile PPC Games 249

Inflow Insights

JULY 13, 2021

And don’t forget to talk with your search engine optimization team to see how any offers affect your site’s SEO strategy.). Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Lead Generation on Other Sites and Events. Why Focus on Email List Growth in Your Marketing Strategy?

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120