Remove experiment-collaboration
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IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester eCommerce

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6.

Supplies 363
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Lessons From Enterprise Collaboration Experiments In China In The Wake Of COVID-19

Forrester eCommerce

This, in turn, gave a direct and significant boost to the domestic enterprise collaboration market. To contain the spread of the COVID-19 coronavirus after the Chinese New Year, local governments in China forced enterprises to delay their back-to-work dates and encouraged them to adopt remote working.

Marketing 342
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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

Direct collaborations between publishers and brands powered by first-party data are providing a foundation for successful campaigns. The partnerships among retailers, media owners, brands and data providers that lie at the heart of retail media networks could surely also enable other data-driven collaborations.

Payments 312
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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

“These new gen AI-powered capabilities further enhance our commitment to deliver better, more personalized experiences to our customers by unlocking the power of people,” said Brian Tilzer, Chief Digital Analytics and Technology Officer at Best Buy in a statement. ”

Customer 290
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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The State Of Digital Experiences In Manufacturing In 2024

Forrester eCommerce

Written by Hannah Jachim, Senior Research Associate Both on-the-glass and below-the-glass technologies drive digital experiences in manufacturing. Analyzing data from Forrester’s Consumer Digital Experiences Survey, 2023, we find that: CTOs […]

Supplies 235
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Rowan CEO on the Power of People in Creating Joyful Retail Moments

Retail TouchPoints

“I started thinking about what I wanted her experience to be,” she explained. “I Although safety was top of mind, Schneider didn’t want the experience to feel sterile, or worse, “like getting another vaccine.” I knew I wanted it to be very safe, ideally with a medical professional involved.

Retail 263
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The Personalization Playbook: 2024 Strategies

Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences