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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Eye Tracking Shows We Must Avoid “Dead Weight” Visuals. That’s no good.

Marketing 357
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

But lukewarm consumer sentiment around generative AI as a creative tool complicates the picture, and requires that brands strike a balance in their messaging in order to meet people where they are. People — photographed by humans with cameras — are still the most trustworthy.

Marketing 259
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Meta Outlines Proactive Approach to Labeling AI-Generated Content

Retail TouchPoints

“As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” said Nick Clegg, President of Global Affairs at Meta in a blo g post. People are often coming across AI-generated content for the first time, and our users have told us they appreciate transparency around this new technology.

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NRF Gen Z Panel: A Group Defined by its Contradictions

Retail TouchPoints

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

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NRF Projects a 4% to 6% Sales Increase in 2023 as Consumers Recalibrate Shopping Patterns

Retail TouchPoints

“I think people like in-store experiences because they’re social beings,” said Jonathan Silver, CEO of Affinity Solutions during the event. “I This will be particularly important for reaching shoppers who are keeping a close eye on their spending habits as they complete their return to old travel and entertainment habits.

Consumer 275
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Using VR To Understand Consumers In A Post-COVID-19 World

Retail TouchPoints

Eye tracking is a common way for retailers to research buying behavior, but until recently eye trackers have been extremely limited in scope. They can only track eye movements on 2D surfaces such as videos and images. With people adjusting to COVID-19, shopping habits have changed around the world.

Consumer 306
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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

But instead of running after the same moving target everyone else is chasing, a smarter question for leaders to ask is, “What’s missing in society, and what do people feel they’re lacking in their lives?” As we look around our streets, cafes and dinner tables, we see people together, but they’re not making eye contact, much less conversing.

Consumer 130