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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

No, I’m not talking about the revival of the 90’s poorest fashion choices. Metrics such as dwell time and bounce rates can help optimize staffing for improved sales conversion. The Privacy Conundrum This all sounds great, but how is it achieved while remaining compliant with current data and privacy regulations?

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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

Retail TouchPoints

For example, we worked with Givenchy Parfums, a fashion and cosmetics company, to find a way to increase customer engagement. To overcome safety and privacy issues, companies must first tackle security and identity management challenges to build trust in their metaverse interactions. Focus on building trust.

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these.

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Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion

ROI Revolution

Millennials and Gen Z Looking for More From Fashion Brands. This is causing a huge shift in retail fashion spending. Specifically in the clothing space, “fast fashion” isn’t as appealing to younger generations as sustainable, eco-friendly apparel. California Consumer Privacy Act Demands Expensive Changes.

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From Aisles to Algorithms: How Small and Medium Retailers Can Leverage AI

Retail TouchPoints

And the fashion brand Gucci, with the recently launched “Gucci Assistant,” chats up users as they move through the customer journey. Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. Another problem for small and medium businesses is data privacy. Data is the basis of AI.

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TechCrunch: Amazon One Expands Palm Scanners to 65 Additional Whole Foods Stores

Retail TouchPoints

Non-food deployments include the Amazon Style fashion store in Glendale, Calif. The retailer is sharing store-based analytics from Amazon Fresh and Amazon Go stores with CPG brands to help them improve the customer experience. Regardless of the potential pushback, Amazon is already making good use of its collected data.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

This requires not just flexible technology but also agile methodologies and a culture of innovation and continuous improvement. At Aldo Group, we are proud to have been the first shoe and fashion accessories retailer to obtain the carbon neutral certification back in 2018 and to now strive for Net Zero emissions by 2050.

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