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Fashion Enthusiasts Seek Algorithm-Free Shopping Inspiration on Substack

RetailWire

Substack, an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters, has become the go-to destination for young fashion enthusiasts wanting to escape algorithms.

Fashion 98
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Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? Yotpo Social Reviews.

Fashion 197
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You’re Not Doing Enough with Your Ecommerce Newsletter

Optimizely

Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself. Here’s how to up the impact of your ecommerce newsletter.

eCommerce 150
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July newsletter ideas to spruce up your next campaign

Omnisend

Fourth of July is the most popular holiday in America, and brands would be wise to take advantage of this and send out marketing newsletters in line with this theme. Customers love receiving special content — and July newsletters are a great way to make your brand stand out amidst all the noise.

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. These could be stamp cards that are popular with the food industry, or a special coupon code exclusive to those who sign up for the email newsletter. Use Hashtags.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Things haven’t been easy of late for the retail sector. By comparison, zero-party is both more accurate, and yes, more ethical.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This experience can help you start to think about the metaverse from a consumer’s perspective. Elevate your content.

Marketing 326