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How to Get Verified on Social Media

Kissmetrics

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ But don’t give up.

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Shein Accused of ‘Industrial-Scale’ Copyright Infringement in New Class Action Lawsuit

Retail TouchPoints

The lawsuit goes on to claim that Shein’s alleged infringement has only expanded as it has branched out into other categories beyond fashion, often resulting in “copying an entire item, such as a piece of jewelry or a painting, and sells the forgery for a fraction of the price of the authentic product.”

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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

Retail TouchPoints

While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps companies create immersive and interactive retail experiences for customers. What those advanced interactive features will look like is still under development.

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How to Do Paid Social Without Cookies

Kissmetrics

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Another major concern is privacy.

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Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion

ROI Revolution

Millennials and Gen Z Looking for More From Fashion Brands. This is causing a huge shift in retail fashion spending. Specifically in the clothing space, “fast fashion” isn’t as appealing to younger generations as sustainable, eco-friendly apparel. California Consumer Privacy Act Demands Expensive Changes.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. You should also leverage shareable links, so you can easily distribute your survey across email, SMS and social media.