Retail TouchPoints

OCTOBER 26, 2023

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called “Style is a Gift,” the campaign features rapper and recording artist Quavo alongside influencer, TV personality and entrepreneur India Love.

Gifts 290

Gifts Accessories Apparel Fashion 290

Retail TouchPoints

MARCH 18, 2024

Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer. Retailers always will maintain visibility into their own campaigns and the campaigns of their brand partners.

Retail 306

Retail Management Blog Channel 306

Retail TouchPoints

MARCH 13, 2024

As it readies for the opening of its first large-format store , Wayfair is rolling out refreshed branding and a new campaign called “Welcome to the Wayborhood.” The location also will feature an in-store restaurant. Image courtesy Wayfair Wayfair’s first store will open this spring in Wilmette, Ill., just outside of Chicago.

Consumer 257

Consumer Outdoor Improvements Marketing 257

ChannelAdvisor

APRIL 19, 2019

From new targeting capabilities to budgeting features, Amazon Advertising has a lot to offer advertisers. In this post, we’ll outline some of the new features of Amazon Advertising and how to make the most of them, including: Dynamic Bidding. Once the cap is hit, your campaign stops. View the first post here.]. Portfolios.

Sporting Goods 58

Sporting Goods Multi-channel Outdoor Download 58

Groove

APRIL 19, 2024

Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. You need more customization options: BigCommerce offers greater design flexibility and a wider range of built-in features compared to Shopify. You're not alone. You're looking for advanced marketing and SEO tools.

BigCommerce 368

BigCommerce Shopify Payment Services SEO 368

Retail TouchPoints

SEPTEMBER 19, 2023

TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform. As a result, 79% of conversions attributed to TikTok by users themselves were missing from traditional last-click attribution models.

Events 289

Events Marketing Management Consumer 289

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? This translates into using purchase history and customer base membership information to drive marketing campaigns. Still, many questions remain.

POS 276

POS Customer Experience Customer Technology 276

Groove

FEBRUARY 20, 2024

Below, we offer a detailed overview of the best Shopify CRM tools, comparing features, pricing, user experience, and more. This will give you a chance to explore the features before committing to a tool long-term. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

Below, we offer a detailed overview of the best Shopify CRM tools, comparing features, pricing, user experience, and more. This will give you a chance to explore the features before committing to a tool long-term. This is especially crucial because B2B sales often involve complex and multi-step processes.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

OCTOBER 4, 2023

Enter the era of artificial intelligence (AI) - a groundbreaking wave of technology that is revolutionizing the way email campaigns are strategized, executed, and optimized. These tools offer advanced features that empower marketers to unlock the full potential of their email campaigns.

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Groove

APRIL 22, 2024

The three tiers are: Basic Shopify Advanced Each of these plans has its own separate pricing and features. There are three tiers within Shopify, and New eCommerce entrepreneurs can start with the basic plan and upgrade to higher plans as their business grows. We'll go into more detail in the sections below.

Shopify 195

Shopify Shipping Costs Live Chat Point of Sale 195

Retail TouchPoints

FEBRUARY 6, 2024

Image courtesy Lucid) Lucid now has a dedicated landing page and a homepage feature on Saks.com. The brand also will be featured in content on Saks’ digital channels, including an email campaign and social media content. Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations.

Demo 290

Demo Jewelry Social Media Books 290

Retail TouchPoints

NOVEMBER 10, 2022

Swarovski is expanding on its “Ignite Your dreams” branding platform with a holiday campaign featuring supermodel Bella Hadid. Centering the Swarovski packaging, the campaign builds on the brand’s new store concept, which launched under creative director Giovanna Engelbert in 2021.

Jewelry 262

Jewelry Gifts Marketing 262

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. Benefits of Integrating HubSpot with Shopify Shopify and HubSpot both offer a lot of helpful features on their own.

Shopify 379

Shopify Live Chat Customer Data Information 379

Retail TouchPoints

SEPTEMBER 11, 2023

The resulting campaign included not just interactive ad spots but also custom content segments and in-show integrations of both Best Buy experts and products. Dedicated Landing page for the Idea House series featuring Best Buy branding. How do we create a crawl, walk, run?,”

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

MARCH 6, 2024

The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores.

eCommerce 269

eCommerce Fulfillment POS Operations 269

Retail TouchPoints

OCTOBER 1, 2022

When deciding on the right email marketing software for your campaign goals, your budget plays a crucial role. You don’t want to spend too much on a high-end tool with many features you won’t use as a small business. This integration also lets you sync your ecommerce platform with your email marketing campaigns.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Retail TouchPoints

MARCH 29, 2024

Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. on this campaign and showcase products that shoppers can purchase directly on TikTok Shop.” The special TikTok activation will complement E.l.f.’s

Social Media 289

Social Media Operations Marketing Customer 289

Retail TouchPoints

MAY 18, 2023

Zeropark also provide its partners with an experienced campaign management team to help them maximize their potential, with features including: Fully managed media buying and campaign management services provided by its in-house media buying team; A self-serve campaign management platform offering an intuitive interface, fast campaign setup, advanced (..)

Retail 278

Retail Supplies Mobile Management 278

Retail TouchPoints

APRIL 3, 2023

All members receive automated yet personalized messages that feature each customer’s pet’s name and other details, so the experience feels more “human.” These are real-life stories and people were having so much fun sharing their photos and how Myos has helped them.” A similar campaign was launched to celebrate Golden Retriever Day.

Payment Services 261

Payment Services Social Media Subscription Channel 261

Retail TouchPoints

SEPTEMBER 14, 2023

Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram.

Magento 299

Magento Events BigCommerce Reference 299

Retail TouchPoints

AUGUST 8, 2023

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The “Long Live the Lazy” platform focuses on the transformational power of comfort, will be accompanied by a national advertising campaign that will begin this week.

Social Media 246

Social Media Marketing Customer Games 246

Retail TouchPoints

MARCH 19, 2024

Video Shopping Ads: TikTok Video Shopping Ads are now available globally to brands and retailers featuring new formats and creative options. For example, TikTok has expanded its partnership with Shopify so that merchants can use pre-populated campaign settings and best practices directly within the TikTok App on Shopify.

Merchant Services 264

Merchant Services Shopify Social Media Channel 264

Retail TouchPoints

MARCH 5, 2024

D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie. The entire Go There campaign was fashioned around consumer insights. People are tired of the same old ad campaigns; they want to be inspired.

Fashion 264

Fashion Travel Multi-channel Games 264

Retail TouchPoints

MAY 23, 2023

This will of course be equally useful for merchants’ advertising campaigns.) When Product Studio debuts this summer, it will offer three features, all for free: Scene generation , allowing merchants to create lifestyle product imagery from basic product photos. Now Google is increasingly bringing generative AI into that mix.

Merchant Services 299

Merchant Services Events Shopify Improvements 299

Retail TouchPoints

OCTOBER 14, 2022

But TikTok has shared some of the major platform updates that will be announced with the rest of the world, including new features to enable creator partnerships and community engagement. Currently available by invite only in the U.S., UK, Canada and Australia.); Taking a Bite Out of Facebook’s Community Pie. Showtimes on TikTok.

Social Media 290

Social Media Games Fulfillment Events 290

Retail TouchPoints

AUGUST 15, 2023

The supermodels will grace a campaign for the brand’s newest collection of bras, panties and lingerie. In addition to the return of four Victoria’s Secret icons from times gone by, the campaign also will feature a number of other big-name models including Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski.

Fashion 245

Fashion Other Consumer Marketing 245

Groove

MARCH 7, 2024

Klaviyo Email Marketing: Deep Integration with eCommerce Platforms With Klaviyo's deep integrations with major eCommerce platforms, eCommerce store owners can take advantage of seamless data synchronization to create personalized marketing campaigns for subscribers. In Klaviyo's system, automations are called "flows."

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

NOVEMBER 24, 2023

Social commerce is full of untapped opportunities, but brands need to be strategic and develop impactful campaigns that make it easy for customers to find and buy products on their preferred social platforms. In the world of social media marketing, did a campaign even happen if you don’t track it? Step Five: Track your social sales.

Social Media 314

Social Media Events Gifts Consumer 314

Retail TouchPoints

SEPTEMBER 24, 2022

Saks named designer Alejandra Alonso Rojas, professional soccer player Sofia Huerta and filmmaker and activist Djali Brown-Cepeda as the faces of the retailer’s monthlong campaign, which includes digital content and virtual events to highlight important Latinx contributions. Increasing inclusivity has been a priority of Saks.

Fashion 264

Fashion Events Marketing 264

Retail TouchPoints

DECEMBER 27, 2023

With strategic packaging that keeps product contents hidden, blind boxes are designed to pique consumers’ curiosity and delight them with exclusive products — often featuring popular IP from brands like Disney and Sanrio. Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers.

Social Media 260

Social Media Games Events Marketing 260

Retail TouchPoints

JUNE 16, 2023

Google regularly introduces new and diverse SERP features, which alter its SERP layout. The competition for top positions across all search features on Google’s SERP space is highly competitive, with industry publishers, aggregators and competitors all striving for optimal visibility.

SEO 278

SEO Search Marketing Improvements Recommendation 278

Kissmetrics

JULY 12, 2021

Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache. Other features include A/B testing, conversion tracking , customer profiles, and in-context conversations. What is Marketing Automation?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

MAY 19, 2023

Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief that while AI “is and will continue to be a powerful tool, it is most effective when combined with human insights and expertise.” news outlets, print publications and audio and video streaming platforms.

Technology 244

Technology Information Marketing Customer 244

Retail TouchPoints

APRIL 1, 2024

The pop-up will feature an extensive selection of women’s clothing as well as men’s fashion, kids’ clothing, pet accessories, home items and the SHEGLAM makeup line. Shein has previously hosted similar pop-ups across EMEA and the U.S., including a sold-out event in San Francisco.

Clothing 260

Clothing Fashion Events Accessories 260

Store Growers

AUGUST 2, 2023

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not. Google said to wait because they were cooking up something.

Article 171

Article eCommerce 171

Retail TouchPoints

JUNE 9, 2023

Dick’s Sporting Goods and Nike have teamed up for the second creative expression of the Dick’s “Sports Change Lives” campaign, featuring personal stories from 10 top Nike and Jordan Brand athletes sharing the ways sports have impacted them. The 75for75 program will distribute more than $5.6 million in 2023.

Sporting Goods 288

Sporting Goods Social Media Games Marketing 288