Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
Technology purchases will get the bulk of attention and dollars. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. Consumers’ desire for fast, efficient shopping is giving big-box retailers an advantage.
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