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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. Fundamentally, retail is a contact sport with many touch points, which are physical and digital and opportunities to interact with the brand on a smartphone or in a physical store.

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The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail TouchPoints

Publishing detailed ‘how-to’ guides, like this guide by Buzzsprout for its customers, ensures that customers have the answers they need without contacting support. When a customer rep contacts a customer, they have all the information, from past conversations to legal forms and purchase history. Take Preply for example.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

A pilot program at a European retailer tested a game focused on a specific product knowledge area strategically chosen to sell new Bosch and Siemens high-end washing machines. Because the training game was available on associates’ mobile devices, they could play frequently, trying out multiple scenarios as they sought to improve their scores.

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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads.

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?

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Shopify Marketing Strategies: 6 Proven Strategies

Groove

Segment your contact lists according to multiple criteria to better personalize your messages and raise engagement rates. Paid Marketing Although SEO and other organic approaches to marketing are crucial for playing the long game and growing traffic to your Shopify store over time, paid marketing options have their benefits, as well.

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

As part of this partnership, FastSpring’s platform will integrate EBANX’s Pix payment processing capabilities, enabling global SaaS, software, video game, and digital product companies to offer Pix payments to Brazilian customers seamlessly.