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How to Create Mobile First PPC Ads

Kissmetrics

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109
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5 Brilliant Advertising Strategies for Your Online Store

eCommerceFuel

As an eCommerce entrepreneur, you’re probably wondering how you can stay ahead of the game. Boost Mobile-Friendliness. Search engine bots also rank your website on its mobile-friendliness. Are your emails mobile-friendly? Essentially, PPC is a way to buy traffic to your site, rather than trying to get organic traffic.

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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan. Make your site mobile-friendly. Step 1: Figure Out Your Game Plan. Remember, lots of businesses are after the BFCM crowd, so building a game plan is key. Make Your Site Mobile-Friendly. Prepare your site.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

With existing clients, they are great to see where we need to step up our game. Mobile: 41%. Some countries will skew a lot more towards mobile. Mobile: 21%. Google PPC. Facebook PPC. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

eCommerce 144
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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414