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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

And brands that are new to the Amazon advertising game and haven’t quite found their footing are often left in the dust. billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 Social media ad spend will surpass $56 million this year, with advertisers spending an average of $153.85 Social Media News.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. Additionally, make sure that your display advertising game is up to par.

eCommerce 204
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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. for mobile. On desktop, 44.6%

Marketing 172
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Look at all of the things that they go to YouTube for: If Gen Z’s love for videos continues as they grow older and start making new purchasing decisions, this may be a major game-changer for marketing in years to come. You can also find a link to their website and their social media profiles within their cover image.

SEO 225