Experiential Retail, Beyond the Hype: 6 Defining Factors for Success
Retail TouchPoints
JANUARY 5, 2022
“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. So what is experiential retail, really?
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