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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

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CAMP Adds Online Gift Games and Safe Shopping for Kids to its Holiday Experience

Retail TouchPoints

Experiential retailer CAMP is bringing the White Elephant gift exchange party online with the relaunch of Gift Game for the 2021 holiday season. Gift Game provides hosts with the ability to set the number of guests for their party and the maximum budget for each person’s gift.

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The Benefits of Prepaid Top-Up Cards for Big Brands

Retail TouchPoints

Increased Levels of Data Privacy First, the promise to consumers is that their details are kept secure. This can be a powerful proposition as consumers are also growing more concerned over data privacy and becoming more aware of the potential risks of sharing personal information.

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Clarus Commerce Expands Loyalty Options With Acquisition of PrizeLogic

Retail TouchPoints

The acquisition of PrizeLogic represents an incredible opportunity to invest in proprietary technology that will allow us to offer a wider array of services, further deepen our domain expertise and continue to enhance the value proposition of our offering for our clients,” said Tom Caporaso, CEO of Clarus Commerce in a statement.

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Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. Reaching people through online advertising is just becoming more and more challenging (i.e.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Many individuals receive red envelopes filled with money as a traditional gift, providing them with additional spending power. To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. However you can’t rely solely on WeChat Pay either.

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5 Tips For Optimizing A Mobile Shopping Cart Design

Groove

They placed the add-on protection copy and CTA in the middle of the page, with the (less important) gift wrap and CTA at the bottom of the cart. Not only will site security increase your store's credibility and protect its privacy, but it will also establish consumer trust and confidence in your brand. Optimize Thumbnail Images.