Store Growers

MAY 1, 2019

I use a lot of ecommerce benchmarks in my client projects. And with existing clients, benchmarks are good way to see how we stack up against others. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Google Ads.

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. The AI technology even determined when to refresh ads to ensure continuous and optimal ROAS.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom.

Social Media 260

Social Media Improvements Marketing Definition 260

Retail TouchPoints

JULY 10, 2020

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. The way retailers are combating Amazon on the Google Ads platform goes back to the fact that all traffic is not created equal,” said Farrell.

Customer 200

Customer Mobile eCommerce Shipping Costs 200

Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

Other 240

Other Beauty and Health eCommerce Sporting Goods 240

Store Growers

DECEMBER 22, 2020

Top Google Ads Articles 2020. 10 – Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads. It wasn’t an easy article to write, because I used to make money selling the idea that Google Ads was a great investment, for any kind of business. Another controversial take.

Article 103

Article PPC Download eCommerce 103

Groove

OCTOBER 27, 2020

HubSpot reports that when it comes to page load time, the first 5 seconds have the highest impact on conversion rate, and our benchmarking has shown that 100-200 milliseconds is an optimal page load time. Limit text on product pages to avoid cluttered pages and help customers focus on adding the product to their shopping cart.

Improvements 363

Improvements Mobile Web Design Shopping Carts 363

Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. What Exactly Are YouTube Ads?

Travel 91

Travel Hobbies eCommerce Article 91

Kissmetrics

SEPTEMBER 16, 2021

If you focus your efforts on improving organic CTR, you can also improve your Google ranking. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Most mobiles have locations turned on, for map functions, allowing Google to read their location and provide local solutions.

Improvements 360

Improvements Social Media SEO Mobile 360

Store Growers

OCTOBER 12, 2016

I use a lot of ecommerce benchmarks in my work. Google organic: 33%. Google CPC: 36%. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Google organic: 31%. Google CPC: 32%. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Notes: These benchmarks use last-click attribution. Facebook CPC: 2%.

eCommerce 144

eCommerce PPC Mobile Channel 144

Store Growers

OCTOBER 26, 2022

The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. In this piece, we’ll cover in-market audiences in Google Ads and how to set them up, along with practical tips on how to target them with your campaigns.

Marketing 91

Marketing Accessories Consumer Electronics Apparel 91

Store Growers

NOVEMBER 11, 2020

Both can give us some benchmark at what it is to do business with a certain store. In Google Ads you can leverage those store reviews as seller ratings. What Are Google Seller Ratings? Seller ratings are a Google Ads ad extension you can use to showcase store reviews. Which ad would you click?

Consumer Electronics 140

Consumer Electronics Article Recommendation Electronics 140

GetElastic

NOVEMBER 29, 2021

Each second of a buyer’s journey matters, ‘the Site Speed Standard benchmark data proves that reducing page load time by just 1 second results in a 3 – 5% conversion lift’ - eCommerce Speed Hub. Another added benefit is that your site speed directly impacts where you will rank on search.

eCommerce Platforms 147

eCommerce Platforms Mobile B2C B2B 147

Optimizely

FEBRUARY 26, 2021

Learn how businesses increased first-time buyer growth by 51%, according to Zaius’ Activated CDP Customer Lifecycle Benchmarks. The Need to Minimize Acquisition Costs. An activated CDP can help you segment high-value customers by creating similar audiences to mitigate paid media spend.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

ROI Revolution

SEPTEMBER 6, 2023

Google, the ultimate gatekeeper of search results, holds the key to this opportunity. When it comes to local SEO for ecommerce, it’s important to understand unique challenges like the Google Local Map Pack and the opportunities that you can uncover by optimizing for it. Set up and optimize your Google My Business profile.

SEO 146

SEO eCommerce Social Media Information 146

Retail TouchPoints

APRIL 27, 2023

Postal Service are adding EVs to their delivery fleets. The keys are to benchmark the impact of the existing strategy, set goals for the new approach, and track and report progress to customers in a timely, transparent way. One option is to seek out last mile delivery services that use electric vans instead of gasoline or diesel fuel.

Shipping Costs 289

Shipping Costs eCommerce Customer Shipping 289

Store Growers

MARCH 6, 2023

Optimized targeting in Google Ads is a perfect example of this, especially when contrasted with options like audience expansion targeting that allow marketers to define ad audiences manually. What Is Optimized Targeting in Google Ads? Remember, Google’s role is to find potential impressions for you.

Conversion Optimization 91

Conversion Optimization Improvements Other Customer 91

Kissmetrics

SEPTEMBER 11, 2018

I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. Each website had at least 5,000 monthly visitors a month from Google.

SEO 257

SEO Mobile Article Games 257

Kissmetrics

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

ROI Revolution

JUNE 17, 2022

PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google is by far the leading traditional search engine for paid advertising, with 85.6% Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

Groove

OCTOBER 15, 2018

In our experience, 100-200s of milliseconds load time is a solid benchmark. We also recommend checking Google Tag Manager or other eCommerce SEO Tools to take inventory of active scripts on your site. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools ).

SEO 271

SEO eCommerce Mobile Improvements 271

Kissmetrics

MARCH 5, 2021

If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice. Google Analytics Insights. The Google Analytics Slack app allows you to integrate your Google Analytics, Google Ads, and Google Search Console into your Slack dashboard.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

FEBRUARY 28, 2022

has been dominated by closed ecosystems like Apple and Google, explained Paraj Mathur, Senior Associate on the Panoramic Ventures investment team in an interview with Retail TouchPoints. Web3 is creating a new internet paradigm around community-based ownership and decision making ,” Mathur added.

Consumer 321

Consumer Social Media Arts Retail 321

Groove

AUGUST 23, 2023

Search engines like Google prioritize site speed as a significant ranking factor to what is shown first on SERPs (Search Engine Results Pages). According to the same WebsiteBuilderExpert mentioned above, the average page speed for the first page of Google Search Results is a mere 1.65

eCommerce 195

eCommerce Mobile Merchant Services BigCommerce 195

Inflow Insights

JANUARY 15, 2020

Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. The best benchmark in most cases is where you currently are for a given KPI. Trust badges like Norton or McAfee , BBB logo, Google Trusted Stores, etc. Fast site speed.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

APRIL 16, 2018

Google AdWords released new innovations that you can incorporate into your campaigns. These innovations can help you improve your CTR you and make sure your ads are profitable. Along with the existing features and extensions, I’ve detailed six Google AdWords hacks that can drive more local foot traffic to your store or business.

Merchant Services 209

Merchant Services Shipping Costs eCommerce Mobile 209

Kissmetrics

SEPTEMBER 8, 2020

A third of all mobile searches on Google are local. According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the more traffic you generate for your business. In 2018, Google rolled out 3,200 changes to its search algorithm, up from just 400 changes in 2010.

SEO 271

SEO Multi-channel Mobile B2B 271

ChannelAdvisor

OCTOBER 15, 2019

What is your ad investment going to look like this year versus last year? Third, make sure your feed quality is top notch and you’ve resolved any errors or disapprovals in Google Merchant Center. Q: How should marketers approach their ad budget when looking ahead to the Cyber Five and beyond? Q: It’s October.

Marketing 63

Marketing Merchant Services Shipping Costs eCommerce 63

Algopix

MARCH 6, 2021

Product Sourcing: Adding That Missing Piece of the Puzzle. That means less time wasted browsing pages and pages of Google searches and Alibaba suppliers to find a manufacturer for the products you’re interested in carrying. More than 70,000 users rely on Algopix every month to discover profitable new products to sell.

Merchant Services 78

Merchant Services Recommendation Reference Other 78

Kissmetrics

OCTOBER 9, 2020

This will bring up two options—Google Sheets and.csv—so you can choose the format you prefer. If you run YouTube ads , having demographics information can also improve your ability to target content accordingly. YouTube ads are essential to revenue. You can see an example of an ad overlaying a YouTube video below.

Improvements 279

Improvements Channel SEO Information 279

Store Growers

JULY 9, 2019

But below the surface, a lot more is happening, including a good bit of Google Ads. Not to take any credit away from the great brand and community they’ve built, but Glossier also spends a good amount on ads. Mostly Instagram and Facebook ads but I even saw some experiments with Reddit ads. Search Ads.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

RTP blog

OCTOBER 23, 2018

Companies like Adobe and Salesforce, along with platforms like Facebook and Google, offer data, analytics and technology to “make each customer visible to us,” said Peter Fader, the Frances and Pei-Yuan Professor of Marketing at The Wharton School, during the recent Sourcing Journal Summit. It’s done all the time in the apparel space.

Customer 150

Customer Games Electronics Arts 150

BigCommerce

JULY 26, 2018

Those videos can be regular posts, ads, Stories, cover videos, profile videos, or even comments on social posts. Once your video’s ready to go, use ad managing tools to home in on that client on social, searching for people who have the location, income, and interests you’re hoping to reach. Moving Beyond Google Searches.

Social Media 287

Social Media BigCommerce Demo Events 287

Kissmetrics

SEPTEMBER 18, 2018

So, what’s the secret to my ever-growing Google traffic? Last week, I broke down some of the user signals Google looks at , as well as providing benchmarks to aim for if you don’t want to be penalized by Google. Google Analytics is an amazing tool. That’s what Google is trying to do.

Hobbies 266

Hobbies Mobile SEO Blog 266

AcquireConvert

AUGUST 27, 2020

Facebook ads previews. Google Alerts. Uncover paid search and Google Display Network strategies. Monitor competitors’ ad copy and landing pages. Analyze Google Shopping campaigns. This can help you with market mapping and benchmarking, channel acquisition, tracking customer behavior, and optimizing your funnel.

Shopify 69

Shopify SEO Payments Merchant Services 69

Inflow Insights

JANUARY 5, 2022

Hiding or “cloaking” content is not something Google tends to like, as it’s common on spam sites attempting to keyword-stuff their pages without the text visually displaying. Your domain name has a lot of context and history with Google. Collect Benchmark Data. Step 2: Analyze Google Search Console Data.

SEO 108

SEO eCommerce Presentation Recommendation 108

Optimizely

SEPTEMBER 27, 2018

We can’t recommend a specific benchmark to aim for, since it depends on your business and your traffic to conversion rates, but think about it carefully before moving forward. Also, make sure you fully optimize your product listing on Google Shopping to enable your international customers to easily find you through search.

Shipping Costs 225

Shipping Costs eCommerce Payment Services Shipping 225