Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

Download 312

Download Improvements Other Article 312

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. Along with increasing the budget, the team closely monitored and made changes to Strobels' paid media strategy. In the same month of the budget increase, the team adjusted bids based on target states and audience interests.

Supplies 195

Supplies PPC Improvements Information 195

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

PPC 287

PPC Marketing Social Media SEO 287

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

PPC 277

PPC Information Marketing Social Media 277

Store Growers

JANUARY 11, 2023

So using a bidding strategy that uses CPA as an explicit goal for your Google Ads campaigns sounds like a match made in heaven. But is the Target CPA bidding strategy really the best option? In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns!

Recommendation 103

Recommendation Article eCommerce Presentation 103

Store Growers

FEBRUARY 22, 2023

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CPC and automated bid strategies in Google Ads. And this doesn’t come as a surprise considering Google’s role in “educating” advertisers. What is Manual CPC?

Article 91

Article Recommendation Improvements Other 91

Kissmetrics

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

SEO 259

SEO Improvements Customer Consumer 259

Kissmetrics

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

PPC 259

PPC Accessories Apparel Automotive 259

Store Growers

FEBRUARY 18, 2022

The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns.

Article 121

Article Recommendation Other Operations 121

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Algorithms are Dumb Today’s media buying is powered by AI-powered algorithms that decide everything; bids, audiences, even creatives. Let’s start by looking at why this is important. Only you know that and can control the signals appropriately.

eCommerce Platforms 217

eCommerce Platforms eCommerce Technology Marketing 217

Groove

JUNE 17, 2021

That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works. Setting Up Conversion Tracking.

Improvements 170

Improvements Download Mobile Blog 170

Groove

JUNE 15, 2021

In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. PPC Advertising on Social Media & Google.

Social Media 221

Social Media PPC Improvements Reference 221

ChannelAdvisor

SEPTEMBER 12, 2022

If you’re new to Google Smart Bidding, you may be just as confused as a first-timer at an auction house. . On Google, your ability to master keyword bids has a huge influence on your ad visibility, as well as the level of interaction you receive for each query. What Is Google Smart Bidding?

Recommendation 98

Recommendation eCommerce Reference Management 98

Store Growers

JUNE 28, 2023

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

Merchant Services 91

Merchant Services Technology Improvements Other 91

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. To accomplish this, Google uses machine learning AI to figure out which ad type is “relevant” to a given search. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

OCTOBER 16, 2020

Google AdWords can be both exciting and terrifying. Let’s consider the following statistics: Google ads produce 3.5 Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. billion interactions every day. billion interactions every day.

PPC 246

PPC Improvements Management Social Media 246

Groove

FEBRUARY 10, 2021

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 370

PPC eCommerce Information Social Media 370

Store Growers

AUGUST 2, 2023

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. What Are Brand Lists in Google Ads? And Brand Lists are the result of that.

Article 171

Article eCommerce 171

Kissmetrics

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Use AI To Streamline Your Ads.

Customer Data 251

Customer Data Travel Customer Improvements 251

Retail TouchPoints

FEBRUARY 8, 2023

For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, the music streaming platform, fears a softening in ads sales. Meta recorded a 1% drop in ad revenue for the first time in history related to shrinking ad budgets. In a bid to recoup these losses, advertisers have raised prices.

Social Media 242

Social Media Retail Customer Retention Consumer 242

Inflow Insights

NOVEMBER 11, 2021

Instagram/Facebook Ads) vs. Google Ads (Shopping & Search). In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. So, how should you use these platforms together in your eCommerce marketing strategy?

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

JULY 29, 2021

Good news: By planning your strategy now, you’re giving yourself plenty of time to figure it out. To help you get started, we’re sharing 10 of our proven strategies, developed from years of working with leading eCommerce companies across the globe: Review historical campaign budget. Get aggressive with your bids.

PPC 166

PPC Toys Gifts SEO 166

Retail TouchPoints

JUNE 12, 2020

In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. It’s no surprise that we’ll continue to see e-Commerce brands appearing on Google Shopping as an additional channel.

eCommerce 246

eCommerce Operations Consumer Channel 246

Inflow Insights

DECEMBER 14, 2021

As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. With Inflow’s help, Skreened would see 360% return on ad spend (ROAS) in just one month , with Google Shopping revenue making up 10% of that month’s overall income.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Optimizely

AUGUST 23, 2018

To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. That’s where Google Shopping comes in. Google is working hard to compete with Amazon, and now offers a new channel to reach your buyers. Why sell on Google Shopping? This includes Google.

Omnichannel 199

Omnichannel Merchant Services Shipping Costs Customer Loyalty 199

Kissmetrics

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Social Media 291

Social Media Other Marketing Reference 291

Inflow Insights

MARCH 11, 2020

The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. Facebook Ads. Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

Other 207

Other Beauty and Health eCommerce Sporting Goods 207

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. to bid higher on customers who are closer to conversion).

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Store Growers

NOVEMBER 2, 2022

Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences. In this article, we’ll dive deeper into what similar audiences are, and how to leverage them in all your Google Ads campaigns.

X-cart 103

X-cart Article Social Media Other 103

Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. What Are Google Ads Scripts? How do Google Ads Scripts Work? So, how are Google Ads scripts used?

Merchant Services 91

Merchant Services PPC Management Article 91

Kissmetrics

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Answer Pet Owners’ Questions. Why do cats: Purr?

Social Media 272

Social Media Marketing eCommerce Supplies 272

Retail TouchPoints

AUGUST 17, 2022

In this piece, I’ll walk you through eight key ecommerce automation areas and strategies and will share expert tips that can and already do drive sustainable and profitable growth for companies of all sizes from all around the world, and I’ll explain why automating those bits of an ecommerce process matters. Advertising.

eCommerce 363

eCommerce Payment Services Channel Social Media 363