Kissmetrics

AUGUST 10, 2021

They head to Google and type in their question, and scroll for answers. Search engine optimization, or SEO , is the process of helping Google and other search engines find your content when people are looking for information. Don’t Be Afraid of Google Ads. Claim Your Google My Business Account.

Marketing 290

Marketing SEO Social Media Information 290

Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. What Exactly Are YouTube Ads?

Travel 91

Travel Hobbies eCommerce Article 91

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

Download 312

Download Improvements Other Article 312

Groove

MAY 6, 2020

Case Study: Exceeding A Client's Goals. They used Facebook Ads, Google Ads and Bing Ads to spread the word, but it wasn't going as well as they had hoped. Once we took over, and our budget was approved, we began monitoring their Google, Bing and Facebook Ads. higher than planned.

Accessories 259

Accessories eCommerce Customer Blog 259

Retail TouchPoints

JANUARY 11, 2024

As the use cases for this technology have become more clear, in 2024 we’ll see generative AI step into the arena as retailers move from experimentation to production, unlocking both efficiency and revenue opportunities — securely and at scale. In new research that Google Cloud led in the U.S. Support and scale customer service.

Retail 249

Retail eCommerce Technology Social Media 249

Retail TouchPoints

APRIL 27, 2023

However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. However, multiple studies have found that the opposite is true.

Shipping Costs 276

Shipping Costs eCommerce Customer Shipping 276

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. Once your website ranks for the right keywords on Google (i.e., You’re not alone.

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. What Are Google Guides?

Improvements 363

Improvements Payment Services SEO Information 363

Groove

MARCH 3, 2021

Take a look at the agency's blogs to learn more about their expertise, or read into their case studies to see how the agency delivered success for previous clients. Sometimes, including the price of a specific product in ad copy is a good idea. Leverage Facebook Ads.

PPC 322

PPC Management eCommerce Information 322

Retail TouchPoints

NOVEMBER 5, 2021

Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. An easy way to start is with the ad manager available through most platforms. For example, Facebook ads will need to be vastly different from TikTok ads.

Social Media 301

Social Media Marketing Shipping Costs SEO 301

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. You can use PPC ads to increase brand awareness by introducing your brand in ads that your target market can see.

PPC 259

PPC Social Media Marketing Events 259

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Kissmetrics

APRIL 19, 2021

Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. What’s interesting though is posts that generate at least 5,000 visits a month from Google rank for 51 or more keywords. Blogging is a pain.

Blog 358

Blog SEO Games Article 358

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. It was costly in most cases and, worse, inefficient. You opt for a PPC campaign to promote your products on Google.

PPC 277

PPC Information Marketing Social Media 277

Kissmetrics

SEPTEMBER 20, 2020

Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. Google introduced us to something they call “ micro moments.” In one case study, we were able to grow our client’s organic traffic by 2.3x !

SEO 273

SEO Social Media Mobile Marketing 273

Inflow Insights

FEBRUARY 5, 2020

We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Our #1 focus is growing our client’s stores, but when our team has the opportunity, they will document the results of their work in case studies.

SEO 176

SEO eCommerce Social Media Mobile 176

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. In this case study, we’ll break down how FIGS uses paid search advertising to drive traffic and boost revenue. Ad Spend Clicks CPC Search Ads $97,000 103,000 $0.94

Apparel 91

Apparel Channel Definition Customer 91

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. What is Google AdWords Certified?

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

APRIL 20, 2021

That’s not the case. Harvard Business School conducted a research study and found that products of all kinds sell because of their benefits. Professor Albert Wenben from the University of Wisconsin-Madison conducted a study on the topic of “ Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach.”.

SEO 339

SEO Other Blog Marketing 339

Retail TouchPoints

JULY 23, 2021

Create cost-effective advertising campaigns with Google Ads. Google recently published a study stating that automation helped create more relevant ads for users. Google estimates that the purchase intent increases 15% due to tailored ad content, compared with the ads with basic personalization.

Fashion 264

Fashion eCommerce eCommerce Platforms Social Media 264

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. Brands are paying for the endorsement and trust the content creator has with their audience, which has more sway than a random ad in the newspaper. Use Paid Ads to Increase Leads. Not using paid ads yet?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

SEPTEMBER 14, 2021

Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers. Let’s dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines. Increase Visibility.

Payment Services 257

Payment Services Books Information Social Media 257

Kissmetrics

JULY 27, 2021

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. In this post, we’ll cover precisely what Google Currents is, what you can do with it and whether you should use it within your organization. What Is Google Currents? It’s the second time an app has been named Google Currents.

Social Media 266

Social Media Information Magazine Document 266

Kissmetrics

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads commands 73.1

PPC 274

PPC Management Improvements Books 274

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Kissmetrics

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

X-cart 307

X-cart Recommendation Customer Other 307

Inflow Insights

OCTOBER 14, 2021

This means creating content at scale to target specific industries and use cases relevant to your business. Pinpoint this by looking at the organic keywords your website is getting clicks for in Google Search Console , running surveys to customers, and doing more keyword research. Use negative keywords and tiered campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

SEPTEMBER 8, 2020

Google also realizes that your business is ‘special.’ While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device. Go to Google My Business and claim a listing for your business.

Merchant Services 268

Merchant Services Payment Services Mobile Payments 268

Retail TouchPoints

JULY 10, 2020

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. The way retailers are combating Amazon on the Google Ads platform goes back to the fact that all traffic is not created equal,” said Farrell.

Customer 193

Customer Mobile eCommerce Shipping Costs 193

Kissmetrics

SEPTEMBER 8, 2020

A third of all mobile searches on Google are local. According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the more traffic you generate for your business. Your agency should have an established list of clients and case studies. A strong reputation.

SEO 271

SEO Multi-channel Mobile B2B 271

Kissmetrics

FEBRUARY 1, 2022

Research shows adding social proof to your site will rapidly improve customer trust and eventually increase your conversion rate. In fact, 97 percent of consumers look at reviews before making a purchase and 83 percent of people are more likely to trust a review instead of an ad. Keep It Super Simple (KISS).

Improvements 245

Improvements Live Chat SEO eCommerce 245

Kissmetrics

DECEMBER 23, 2020

When you search for something on Google , you’re using NLP. As I noted above, NLP has a ton of use cases, many completely embedded in our everyday life. It’s also the driving force behind search engines like Google becoming “smarter.” It helps us answer questions like: What persuaded them to click our ad?

Marketing 363

Marketing eCommerce Social Media Technology 363

Kissmetrics

OCTOBER 16, 2020

Google AdWords can be both exciting and terrifying. Let’s consider the following statistics: Google ads produce 3.5 Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. billion interactions every day. billion interactions every day.

PPC 246

PPC Improvements Management Social Media 246

Inflow Insights

DECEMBER 20, 2021

In today’s case study, we’ll tell you about one of our clients who recently found themselves in the same situation. So, Inflow stepped in to make it happen — ultimately resulting in a 74% increase in Google Ads revenue. So, we decided to implement offline conversion tracking for Google Ads.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. To accomplish this, Google uses machine learning AI to figure out which ad type is “relevant” to a given search. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Inflow Insights

JANUARY 26, 2022

With the right approach, you can generate more conversions, less wasted ad spend, and more accurate and insightful analytics. But, in order to track an ad that drives a click, a call, and (ultimately) a sale, you need call-tracking software — a.k.a. When you use a call tracking tool, your ad clicks and call data are segmented.

PPC 115

PPC eCommerce Multi-channel SEO 115