Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP? Optimizing share of voice. Maximizing sales.

SEO 265

SEO Search Marketing Improvements Recommendation 265

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

X-cart 307

X-cart Recommendation Customer Other 307

Groove

AUGUST 11, 2020

Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Use Google shopping, search and display ads. Cater ads to certain demographics that best fit your promotion ? Use Google Shopping, Search & Display Ads.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Kissmetrics

FEBRUARY 18, 2021

You might be using some of these tools already, without using the features that help you evaluate your competitors. Google Alerts – A Tool for Monitoring Mentions. If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention, you’ll get that report. Price: Free.

Social Media 351

Social Media SEO Blog PPC 351

lateshipment

JULY 31, 2023

You need to keep an eye out on your competitors. Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market. Analyzing your competitor’s marketing methods and learning from their success and failure can be a huge cost saver for you.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Groove

JULY 19, 2021

Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. Discover important keywords and data such as search numbers, competition and ad pricing. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

Kissmetrics

JUNE 16, 2021

With over 267 million individual visitors , Google is undoubtedly America’s most popular search engine. If Google is the most popular search engine, you should be listing your PPC ads on it. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? What Is Google Alerts?

PPC 257

PPC Social Media Blog Information 257

Kissmetrics

JUNE 22, 2021

But as an SEO, you have no choice but to build links… assuming you want to rank on Google. It’s actually the ones that link to your competitors. For example, if there were 300 sites that linked to 4 of your competitors, but they don’t link to you yet, reaching out to those 300 sites should create a large chunk of new backlinks for you.

SEO 363

SEO Article Blog Customer 363

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. When you consider this, it’s easy to understand why Google and other organizations restrict data access. Throw in the towel, give up on PPC ads?

PPC 348

PPC SEO Gifts Definition 348

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs? Google doesn’t set a cost for each ad.

PPC 310

PPC eCommerce B2C Improvements 310

Kissmetrics

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

eCommerce 313

eCommerce Other Information Social Media 313

Kissmetrics

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

PPC 300

PPC Social Media Information Other 300

Groove

OCTOBER 10, 2023

These intelligent tools provide invaluable insights and automation, enabling businesses to optimize their websites, analyze competitors, and adapt their strategies in real-time. With regard to keyword research and topic optimization, Google Bard has a number of applications. Firstly, it can be utilized for keyword research.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

These intelligent tools provide invaluable insights and automation, enabling businesses to optimize their websites, analyze competitors, and adapt their strategies in real-time. With regard to keyword research and topic optimization, Google Bard has a number of applications. Firstly, it can be utilized for keyword research.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

MAY 5, 2023

Forecasts predict retail media ad spend will grow to $61.15 Data should stay in your network, and not be shared and learned from by your competitors. This is your ad revenue. You should be able to launch custom ad units that fit your site design. Leverage that data to show the right promotions and ads to the right users.

Retail 268

Retail Online Retail Customer Technology 268

Retail TouchPoints

FEBRUARY 13, 2024

A recent survey from Google Cloud supports this concept, reporting that 81% of retail decision-makers feel an urgency to adopt generative AI in their businesses. Last September, Instacart added conversational search to its platform, and Walmart launched a similar capability in January 2024 at CES.

Consumer 286

Consumer eCommerce Supplies Technology 286

Kissmetrics

AUGUST 11, 2020

Have you ever searched for a term on Google and wished that your website ranked for it? Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar. The reason I added this feature to the Ubersuggest extension is to give you better access to your competitor’s SEO strategy.

SEO 363

SEO Article Information Mobile 363

Retail TouchPoints

MAY 1, 2023

Forecasts predict retail media ad spend will grow to $61.15 Data should stay in your network, and not be shared and learned from by your competitors. This is your ad revenue. You should be able to launch custom ad units that fit your site design. Leverage that data to show the right promotions and ads to the right users.

Retail 232

Retail Online Retail Customer Technology 232

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. SGE will then offer up “suggested next questions” to help shoppers continue their exploration.

Banking 277

Banking Blog Consumer Goods Fashion 277

Kissmetrics

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Use AI To Streamline Your Ads.

Customer Data 251

Customer Data Travel Customer Improvements 251

Retail TouchPoints

JULY 31, 2023

Here’s why Google is deprecating these models, how the move affects ecommerce companies and what brands and retailers should do to respond. What Does Google’s Change say About the Future of Attribution? Ironically, by forcing brands to use DDA, Google is also revealing the downside of relying on walled gardens for attribution.

Multi-channel 210

Multi-channel eCommerce Channel Marketing 210

Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

Recommendation 172

Recommendation Article Information eCommerce Platforms 172

Retail TouchPoints

JANUARY 20, 2023

Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. Retail media is a subset of commerce media, a category that includes affiliate marketing, shoppable ads, shoppable TV, in-store retail media and the metaverse. Amazon already does all that.

Retail 274

Retail Sporting Goods eCommerce Platforms Supplies 274

Retail TouchPoints

MARCH 15, 2024

The first optimization area breaks down into where your products appear in search engine result pages (SERPs) and your ad placements. Opportunities for digital shelf optimization heavily depend on the changes on competitors’ shelves and how customers react to them.

Telecommunications 250

Telecommunications eCommerce Platforms Games eCommerce 250

Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

Management 319

Management eCommerce Games Other 319

Kissmetrics

DECEMBER 9, 2020

If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. These tools can save you time, improve campaign performance, and reduce wasted ad spends. PPC automation refers to the system that charges marketers every time their ad is clicked. What a relief.

PPC 363

PPC Reference Management SEO 363

Kissmetrics

APRIL 30, 2021

Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. Google announced they are ending the use of third-party cookies. For example, you can buy third-party data, but so can your competitors.

Marketing 255

Marketing Information PPC Social Media 255

Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Google Ads Auction Insights Report: What Is It? Let’s begin.

PPC 91

PPC Improvements Games Information 91

Kissmetrics

MARCH 15, 2021

I want you to go here and put in one of your competitor URLs. So I would email them something like this: Subject: Your Get Found on Google article Hey Jessica, Great article on getting found on Google. You can do this for all of your competitors. I noticed that you removed a link to my article on Google AdWords.

Article 360

Article SEO Customer 360

Kissmetrics

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

Social Media 284

Social Media Volusion Improvements Article 284

Kissmetrics

MAY 26, 2021

Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. Why Should You Run a Bing Ads Campaign?

PPC 347

PPC Other Definition Improvements 347

Kissmetrics

OCTOBER 12, 2021

Do you consider yourself a Google expert? Google contains myriads. Read on to learn more about Google’s secrets. Read on to learn more about Google’s secrets. Google Has Advanced Search Functions: Boolean Operators. Search for Similar Google Results With Related.

SEO 321

SEO Social Media Books Events 321

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

OCTOBER 29, 2020

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. What Is Google Guaranteed? How to Tell If a Business Has Been Google Guaranteed.

Books 285

Books PPC Customer Other 285

Kissmetrics

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Events 363

Events Mobile SEO Marketing 363

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

Download 312

Download Improvements Other Article 312

Kissmetrics

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. AI can help you with that.

PPC 332

PPC SEO Technology Social Media 332