Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Because these strategies all fall inside two of Google’s main product offerings, we’ve split this guide up into two parts: Part 1: Google Shopping ads.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

My Wife Quit Her Job

APRIL 18, 2024

Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest. Click Here To […] The post 533: Google Is Out, Pinterest Is In: Here’s The Latest On Pinterest With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

eCommerce 241

eCommerce Social Media 241

Inflow Insights

JANUARY 20, 2021

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Groove

APRIL 23, 2024

However, when eCommerce store owners have thousands (or millions) of competitors, driving traffic to an online store is not quite simple. Set Up Google Analytics and Google Search Console Setting up analytics tools is perhaps the most important thing on this Shopify SEO checklist. The old adage is, "Build it, and they will come."

Shopify 195

Shopify SEO eCommerce Article 195

Groove

MAY 19, 2023

As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Retail 306

Retail Management Blog Channel 306

SellBrite

JULY 10, 2018

Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. With native ads , content discovery networks like Taboola and Outbrain and even social media marketing, people around the world are exposed to your brand. What are Google Ads?

eCommerce 103

eCommerce Shipping Costs Shipping Social Media 103

My Wife Quit Her Job

SEPTEMBER 19, 2023

Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. And, it works really well for ecommerce stores.

PPC 231

PPC eCommerce 231

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Audit and Analysis.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching.

PPC 99

PPC eCommerce SEO Improvements 99

Digital Doughnut

FEBRUARY 7, 2023

Nowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store. These companies typically rely on online marketing and shipping to reach their customers.

eCommerce 104

eCommerce Shipping Operations Marketing 104

Groove

JUNE 28, 2023

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Why The Switch From Universal Analytics (UA) to Google Analytics 4 (GA4) We've all had it happen in the past. The next thing you know, your Instagram feed is filled with ads for that exact product.

BigCommerce 195

BigCommerce Merchant Services Payment Services Events 195

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Groove

NOVEMBER 10, 2022

Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. With a final goal of reaching a 300% return on ad spend (ROAS), we got to work as Cordova’s busiest time of the year, spring and summer, quickly approached.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Groove

FEBRUARY 9, 2024

In an increasingly remote world, eCommerce is a booming business , but one that is hard to master. Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. Why Use a Google Analytics 4 Shopify Integration? Future-Proofing Google is the largest search engine, and it's not even close.

Shopify 195

Shopify Events eCommerce Management 195

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines.

SEO 370

SEO PPC Information Download 370

Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google is one of the best advertising platforms to increase visibility, website traffic and conversions. Google Shopping Ads. Google Search Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

Retail TouchPoints

JULY 31, 2023

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. Here’s why Google is deprecating these models, how the move affects ecommerce companies and what brands and retailers should do to respond. What’s the Change — and Why?

Multi-channel 208

Multi-channel eCommerce Channel Marketing 208

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Think Local Local inventory ads allow brands to display information about products — stock levels, store opening times and directions — to shoppers in their local area. The numbers can be even higher in some cases.

Improvements 254

Improvements PPC Retail Financial Services 254

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. According to Statista , retail ecommerce sales are predicted to reach $8.1 trillion by 2026.

Marketing 320

Marketing Retail eCommerce Mobile 320

Retail TouchPoints

JANUARY 20, 2023

Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. Retail media is a subset of commerce media, a category that includes affiliate marketing, shoppable ads, shoppable TV, in-store retail media and the metaverse. Amazon already does all that.

Retail 273

Retail Sporting Goods eCommerce Platforms Supplies 273

Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

Shopify 302

Shopify Merchant Services Recommendation eCommerce 302

Groove

NOVEMBER 12, 2021

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. Bing Ads vs Google Ads. Google Ads are shown on two networks: the Search Network and the Google Display network. Which Costs More? You’re probably wondering, why?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Use Google shopping, search and display ads.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. 5 Google Ads Optimization Tips.

Customer 326

Customer Electronics Information Improvements 326

Practical eCommerce

APRIL 9, 2024

An ad's postion on the search results page is less important than its prominence, per Google. The post Google Ad Updates Reflect New SERPs appeared first on Practical Ecommerce.

eCommerce 95

eCommerce 95

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

My Wife Quit Her Job

AUGUST 28, 2017

The hardest part about running your own ecommerce store is driving targeted traffic to your products. To create a strong ecommerce brand in the long run, you NEED to have your own web presence. Should you run Facebook ads? You NEED to be in control of your own product messaging. You NEED to own your customer list.

eCommerce 182

eCommerce Customer Marketing 182

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

Merchant Services 276

Merchant Services Shipping Costs Small Business Retail eCommerce 276

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. Show ads at the right time. Show Ads At The Right Time. Use extensions.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 298

Merchant Services Small Business Retail eCommerce Information 298

Practical eCommerce

MARCH 10, 2024

Google's AI detects seachers' intent, lessening the need for keyword bidding. The post Optimizing Google Ads without Keywords appeared first on Practical Ecommerce.

eCommerce 114

eCommerce 114

Retail TouchPoints

JANUARY 12, 2024

According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9 These stats highlight a major shift in the online advertising landscape and underline the importance of including social media advertising in online retailers’ ecommerce strategy.

Social Media 296

Social Media Beauty and Health Multichannel eCommerce 296

Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. 30 under-performing ads paused.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Groove

OCTOBER 10, 2023

Google Bard - Large Language Model (Free) Google Bard, a product of Google AI, is an advanced language model that can perform a range of tasks, including text generation, language translation, and informative question-answering. With regard to keyword research and topic optimization, Google Bard has a number of applications.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

Google Bard - Large Language Model (Free) Google Bard, a product of Google AI, is an advanced language model that can perform a range of tasks, including text generation, language translation, and informative question-answering. With regard to keyword research and topic optimization, Google Bard has a number of applications.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

Recommendation 172

Recommendation Social Media Marketing Customer 172