Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. 5 Google Ads Optimization Tips.

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Customer Electronics Information Improvements 326

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. These are the top results displayed on Google. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users.

Search Marketing 338

Search Marketing Marketing Customer SEO 338

Kissmetrics

SEPTEMBER 15, 2020

There are four main factors that influence search results: domain quality pin quality pinner quality topic relevance. Domain quality refers to what Pinterest deems to be your website’s quality. Be sure to pin consistently, enable rich pins on your account, and create high-quality content that garners engagement.

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SEO eCommerce Reference Social Media 359

Kissmetrics

JANUARY 30, 2022

These businesses aren’t just liked by Google, they’re also liked by customers. We used the consumer review website TrustPilot to select the 7,000+ websites with a review rating of 4-stars or more and then cross-referenced this data with Ubersuggest to see which were liked by both users and Google.

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SEO Beauty and Health Social Media Fashion 244

Groove

APRIL 1, 2020

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. Implement ad extensions. Implement Ad Extensions. Google AdWords is equipped with a wide range of ad extensions designed to increase website traffic and improve conversion rates.

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PPC Mobile Improvements B2B 345

Kissmetrics

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

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PPC Shipping Costs Marketing Social Media 259

Groove

OCTOBER 2, 2023

Each tool offers unique features, ranging from AI-generated copy suggestions and content optimization to tone analysis and sentiment scoring. It can be especially helpful for eCommerce merchants who need to produce high-quality copy for their products, marketing materials, and customer communications.

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Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

Each tool offers unique features, ranging from AI-generated copy suggestions and content optimization to tone analysis and sentiment scoring. It can be especially helpful for eCommerce merchants who need to produce high-quality copy for their products, marketing materials, and customer communications.

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Kissmetrics

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. It’s a star rating below the URL on the ad.

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Shipping Costs Information eCommerce Clothing 248

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

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PPC Marketing Social Media SEO 287

Store Growers

DECEMBER 11, 2019

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. So, by the end, you’ll have all the practical information about quality scores that you need to improve the performance of your Google Ads campaigns. What Is the Google Ads Quality Score?

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Improvements Mobile Recommendation Article 103

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

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X-cart Recommendation Customer Other 307

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. A former CFO for Shutterfly and Lexmark , she joined as Wish’s CFO in November 2021 and added COO to her title in late 2022. “In

Shipping Costs 330

Shipping Costs Consumer Supplies Shipping 330

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. Google Discover. So, what is it?

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Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. I’m not against the recommendations that are driving the optimization Score (some are actually useful). What is the Google Ads Optimization Score?

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Recommendation Improvements Article Management 91

Kissmetrics

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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PPC Social Media Information Other 300

Kissmetrics

SEPTEMBER 22, 2020

Now whenever you visit a site (other than Google) you can click on the “U” to see data. But what’s new is we have added link data. You can see the domain score (our version of authority), the number of backlinks, referring domains and organic monthly traffic a website receives. And then click pin next to Ubersuggest….

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Reference Improvements Mobile Other 363

Store Growers

DECEMBER 14, 2018

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Bid too low, and your ads won’t even show up. How Quality Score Affect Your Cost Per Click. CPCs have been on the rise since the inception of Google Ads. Inventory here means number of ads on a specific Google Search result.

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Shipping Costs Article Improvements Games 117

Store Growers

JANUARY 20, 2023

Last Updated on January 20, 2023 Google wants its users to have the best possible experience after they click on an ad. So to help online retailers do better, Google created the Shopping Experience Scorecard. What is Google’s Shopping Experience Scorecard? Why is Google’s Shopping Experience Scorecard Important?

Shipping Costs 91

Shipping Costs Merchant Services Shipping Customer Experience 91

Kissmetrics

MARCH 26, 2021

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC). Do your ads focus on the features customers care about the most?

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PPC Document Customer Loyalty Improvements 319

Store Growers

APRIL 16, 2023

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. Google Ads Auction Insights Report: What Is It? Let’s begin.

PPC 91

PPC Improvements Games Information 91

Kissmetrics

DECEMBER 17, 2021

If all of this isn’t enough to convince you to advertise on Facebook, Facebook lead generation is notoriously cheap compared to alternatives like Google ads, especially when it comes to consumer services and technology. Create Facebook Lead Ads. Meet lead ads , an opt-in ad designed with ease in mind.

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Social Media Information Webinar Demo 295

Kissmetrics

MARCH 1, 2018

Managing your ad campaigns can be incredibly tedious. Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords. And the repetitive process of adjusting, activating, or deactivating ads can take up too much of your time. Next on the list is your ad groups.

PPC 199

PPC Mobile Recommendation SEO 199

Groove

JULY 19, 2022

With numerous franchised retail locations across the United States, Doc Popcorn offers high-quality and freshly popped popcorn to consumers across the country. Additionally, franchise locations gain the added benefit of increased sales numbers when an eCommerce customer in their region places an order. Creating an eCommerce Experience.

BigCommerce 195

BigCommerce Fulfillment Shipping Information 195

Ecommerce Platforms

JULY 29, 2021

million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year. Sellzone has five tools to help users improve the performance of their product listings on Amazon: Keyword Wizard, Split Testing, Traffic Insights, Listing Quality Check, and Listing Protection tools.

Merchant Services 197

Merchant Services Recommendation Improvements Other 197

ROI Revolution

AUGUST 29, 2022

Google Updates the Search Quality Raters Guidelines. Google updated the Search Quality Rater Guidelines in late July, with the most significant overhauls related to Google’s definition of YMYL (Your Money, Your Life). July 2022 Google Product Reviews Quietly Completed Its Rollout.

SEO 78

SEO Document Merchant Services Information 78

Store Growers

NOVEMBER 2, 2022

Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences. In this article, we’ll dive deeper into what similar audiences are, and how to leverage them in all your Google Ads campaigns.

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X-cart Article Social Media Other 103

ROI Revolution

MARCH 30, 2020

These scores are part of Google’s Optimization Score, a new Google Ads feature announced in July 2018. While this score is not directly tied to quality score or ad rank , the recommendations are meant to improve your campaign performance. Ad improvements. New keywords.

Recommendation 88

Recommendation Improvements Download Management 88

Groove

JANUARY 13, 2021

At Groove Commerce, we follow content migration best practices to ensure the visual assets from your previous site are high-quality and load fast on your new site. We take a look at SEO health score and performance, then formulate a custom plan to increase visibility on search engine results pages. Website Support.

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eCommerce PPC SEO eCommerce Design 329

Store Growers

OCTOBER 11, 2021

An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad formats you could choose from, but today, responsive search ads are the default option. What are Responsive Search Ads? You just need to supply the assets, and Google will take care of the rest.

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Improvements Article Information Recommendation 91

Optimizely

AUGUST 23, 2018

That’s where Google Shopping comes in. Google is working hard to compete with Amazon, and now offers a new channel to reach your buyers. Similar to pay-per-click advertising with Google AdWords, Google Shopping shows visual product listings in search results instead of text. Why sell on Google Shopping?

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Omnichannel Merchant Services Shipping Costs Customer Loyalty 199

Store Growers

MAY 22, 2023

Reading about others’ first-hand experiences with the product we’re interested in can greatly influence our decision as we’re given an idea of the product’s performance, quality, and whether it meets our specific needs. It’s simple; Google automatically chooses products with high ratings to appear in Google Shopping ads.

Merchant Services 103

Merchant Services Improvements Games Customer 103

Inflow Insights

JUNE 12, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear. It also impacts an ad’s placement on the page. You’re giving Google more options to choose from.

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eCommerce Improvements Information Article 127

Groove

NOVEMBER 26, 2019

Match your social ads to your email creative. On the other hand, the ideal buyer profiles include the qualities of users who you are highly compatible to do business with. Match Your Social Ads to Your Email Creative. Page speed is also a ranking factor in Google’s newest speed update. Consider your site’s speed.

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Payment Services Payments Social Media eCommerce 352

Kissmetrics

DECEMBER 22, 2020

At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse. What is Google Lighthouse? What Metrics Does Google Lighthouse Measure?

SEO 274

SEO Mobile Improvements Information 274

Kissmetrics

SEPTEMBER 16, 2021

If you focus your efforts on improving organic CTR, you can also improve your Google ranking. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Most mobiles have locations turned on, for map functions, allowing Google to read their location and provide local solutions.

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Improvements Social Media SEO Mobile 360

Kissmetrics

MAY 13, 2021

Then I took a look at her Google Webmaster Tools account and saw that she had a manual actions report stating that her website had been penalized for low-quality links. What is Google’s Disavow Tool and When Should You Use It? Google’s Disavow Tool Warning. First, go to Google Webmaster tools.

SEO 363

SEO Download Games Improvements 363