Inflow Insights

JANUARY 20, 2021

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

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eCommerce Mobile Online Retail Accessories 78

MakeWebBetter

FEBRUARY 10, 2020

It’s already 2020 and if you are working in the eCommerce industry as a retailer or as a marketer, you must be aware of what are Google Shopping Ads aka Product Listing Ads (PLA’s) and how much power do they possess. Google Shopping Ads are a beautiful way to steal conversions directly from Google Search […].

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Definition eCommerce Marketing Retail 119

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching.

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PPC eCommerce SEO Improvements 99

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Our Tiered Bidding Strategy: Implementation and Best Practices.

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PPC eCommerce SEO Information 105

Store Growers

MAY 2, 2019

In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. In this article, I’ll show you how to think more strategically about Google Ads.

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Shipping Costs Article Payments PPC 93

Groove

APRIL 23, 2024

In terms of digital marketing strategies , none are more impactful or affordable than search engine optimization (SEO). Set Up Google Analytics and Google Search Console Setting up analytics tools is perhaps the most important thing on this Shopify SEO checklist. You will need to verify your domain before using Google services.

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Shopify SEO eCommerce Article 195

Digital Doughnut

FEBRUARY 7, 2023

Nowadays, many firms conduct their operations online, particularly ecommerce companies that primarily sell their products online and don't have a brick-and-mortar store. These companies typically rely on online marketing and shipping to reach their customers.

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eCommerce Shipping Operations Marketing 104

Groove

MAY 19, 2023

One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" Google Merchant Center Explained What is Google Merchant Center? This includes Google Search, Maps, YouTube, the Shopping tab, and Google Images.

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Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP? Optimizing share of voice. Maximizing sales.

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SEO Search Marketing Improvements Recommendation 272

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. How To Use Google Ads Keyword Planner.

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SEO PPC Information Download 370

Retail TouchPoints

APRIL 4, 2024

But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. When you’re running a search ad or a Facebook ad, that ad is typically driving people to your DTC website, so you’re able to track conversion. The culprit? explained Pollet. “It’s

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Retail X-cart Banking Definition 274

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

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Merchant Services PPC Social Media Shipping Costs 370

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google Shopping Ads.

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B2B Social Media Merchant Services Reference 347

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. If you’re meeting customers face to face at a store or even in their homes, chances are you could use a local search marketing strategy.

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Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

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Recommendation Social Media Marketing Customer 172

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

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Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

MAY 18, 2023

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. Think Local Local inventory ads allow brands to display information about products — stock levels, store opening times and directions — to shoppers in their local area.

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Improvements PPC Retail Financial Services 265

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Demographics.

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Customer PPC Shopping Carts Recommendation 368

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site.

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Small Business Retail Recommendation Consumer Customer Data 267

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs? How Does Ad Rank Work?

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PPC eCommerce B2C Improvements 310

Retail TouchPoints

NOVEMBER 10, 2023

They are being challenged with growing ad fraud in digital campaigns and a slowing economy. Google’s AI-based campaigns offer a number of benefits to retailers, from increased reach to relieving workloads by leveraging AI to automate processes. This makes the systems running the campaigns more of a hindrance than a help.

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Marketing Retail eCommerce Mobile 324

Forrester eCommerce

JULY 30, 2020

Marketers today must understand and use myriad technologies to support omnichannel ad strategies and deliver moments-based marketing. But the landscape of 7,000+ options is overwhelming and rapidly evolving, especially as new privacy regulations and tech giants like Apple and Google limit access to consumer data.

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Omnichannel Technology Consumer Marketing 437

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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Retail Apparel Consumer Clothing 258

Groove

NOVEMBER 12, 2021

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. Bing Ads vs Google Ads. Google Ads are shown on two networks: the Search Network and the Google Display network. Which Costs More? You’re probably wondering, why?

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PPC Merchant Services Social Media eCommerce 195

Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. 5 Google Ads Optimization Tips.

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Customer Electronics Information Improvements 326

Retail TouchPoints

SEPTEMBER 25, 2023

New integrations with Snap , commerce media platform Criteo and TikTok now join the roster of Shopify’s channel ad partners, which already include Meta , Google and Pinterest. The solution launched with Meta’s Facebook and Instagram and later expanded to include Google and Pinterest.

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Groove

OCTOBER 10, 2023

As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. These intelligent tools provide invaluable insights and automation, enabling businesses to optimize their websites, analyze competitors, and adapt their strategies in real-time.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. These intelligent tools provide invaluable insights and automation, enabling businesses to optimize their websites, analyze competitors, and adapt their strategies in real-time.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.

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Merchant Services Mobile Social Media Multi-channel 288

Kissmetrics

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.

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Events Mobile SEO Marketing 363

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. These stats highlight a major shift in the online advertising landscape and underline the importance of including social media advertising in online retailers’ ecommerce strategy.

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Social Media Beauty and Health Multichannel eCommerce 308

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

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Marketing PPC Social Media Books 264

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

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Download Improvements Other Article 312

Kissmetrics

AUGUST 10, 2021

A pull, rather than push, strategy is referred to as inbound marketing. Below, I’ll cover several inbound marketing methods, as well as some traditional marketing strategies for your law firm. As you create your law firm marketing strategy, get clarity on local and state laws about what you can and can’t do.

Marketing 290

Marketing SEO Social Media Information 290

Kissmetrics

JANUARY 31, 2022

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective. This can include display ads, banner ads, even dynamic ads. Not quite.

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eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

MAY 5, 2022

Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise across the ecommerce advertising landscape on Amazon , Instacart, Google and Walmart.

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Retail Technology Management Improvements 242

Kissmetrics

SEPTEMBER 21, 2021

You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice. How Does Google Scholar Work?

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Food and Beverages Article Document Marketing 299