Forrester eCommerce

JUNE 25, 2021

Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection. (..)

Blog 368

Blog Marketing B2C Customer 368

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

PPC 306

PPC Recommendation Information Improvements 306

Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. 5 Google Ads Optimization Tips.

Customer 326

Customer Electronics Information Improvements 326

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S.

Banking 277

Banking Blog Consumer Goods Fashion 277

Groove

FEBRUARY 9, 2024

Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. Why Use a Google Analytics 4 Shopify Integration? Before starting your Shopify GA4 setup, it's essential to understand exactly what Google Analytics 4 is. Locate the Google Analytics section and enter your GA4 property ID.

Shopify 195

Shopify Events eCommerce Management 195

Kissmetrics

DECEMBER 15, 2020

Some of the common ways to monetize a website (like running ads) won’t necessarily be worth it until you have a certain amount of traffic. Here’s an example of a sponsored post from HR Magazine : Display Ads. Finally, one of the most common ways to monetize your website is by using display ads.

SEO 351

SEO Mobile Magazine Article 351

Kissmetrics

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? They recently started an aggressive Google AdWords campaign that was working, sort of. Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand the Different Types of Paid Ads.

Social Media 326

Social Media Information Customer Marketing 326

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. Show ads at the right time. Show Ads At The Right Time. That's why our team is here to help.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

CPC Strategy

OCTOBER 23, 2018

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements?

Blog 52

Blog Marketing Retail 52

Groove

APRIL 1, 2020

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. Implement ad extensions. Test and improve. Implement Ad Extensions. Google even reports that including extensions in your ads can improve your ad quality score.

PPC 345

PPC Mobile Improvements B2B 345

Kissmetrics

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. While it can be time-consuming, the advantages of A/B testing are enough to offset the additional time it takes.

Definition 312

Definition Other Marketing Webinar 312

Kissmetrics

OCTOBER 8, 2021

You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. Sometimes, however, A/B testing can lead to a slower user experience if the page takes too long to load.

Management 294

Management Recommendation Other Improvements 294

Kissmetrics

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Mobile 280

Mobile Information Other SEO 280

Kissmetrics

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

eCommerce 313

eCommerce Other Information Social Media 313

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

Channel 241

Channel Information Customer Consumer 241

Kissmetrics

AUGUST 11, 2021

Google knows where they are and aims to deliver more relevant results, which drives conversions. Testing different ideas and approaches when location is taken into account can create very interesting insights–and often much different conversion rates. 5 Geo-Targeting Tests to Drive Conversions. Experiment With Languages.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Kissmetrics

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. Or what if your test results are inconclusive? There’s a ton you can do with inconclusive or losing A/B testing data. Why A/B Testing Is Crucial to Digital Marketing Success.

Social Media 290

Social Media Improvements Information Other 290

Retail TouchPoints

JUNE 15, 2022

Microsoft it is reportedly testing out a new retail marketplace in the U.S. based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023.

Merchant Services 304

Merchant Services Payment Services eCommerce Shopify 304

Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google is one of the best advertising platforms to increase visibility, website traffic and conversions. Google Shopping Ads. Google Search Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

CPC Strategy

OCTOBER 23, 2018

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements?

Blog 40

Blog Marketing Retail 40

Kissmetrics

SEPTEMBER 2, 2021

Paid ad costs are rising. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

PPC 277

PPC Improvements Shopping Carts Management 277

Store Growers

FEBRUARY 14, 2022

Performance Max campaigns are taking the world of Google Ads by storm. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach. Performance Max is the Frankenstein monster of Google Ads. Image source: Google. What is Performance Max?

Recommendation 245

Recommendation Article Merchant Services Other 245

Kissmetrics

FEBRUARY 19, 2021

In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. How Can Paid Ads Help You Reach Your E-Commerce Sales Goals?

eCommerce 323

eCommerce Social Media SEO Marketing 323

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

X-cart 307

X-cart Recommendation Customer Other 307

Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

Shopify 303

Shopify Merchant Services Recommendation eCommerce 303

Kissmetrics

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. Mobile Vs. Desktop App Ads.

Mobile 249

Mobile Payment Services Download Other 249

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

Recommendation 91

Recommendation Improvements Definition Other 91

Kissmetrics

SEPTEMBER 25, 2017

The best way to test your assumptions is by simply by talking to your customers via emails, calls, live chats or Skype calls. To set it up you simply implement a small code snippet — similar to setting up Google Analytics — and set up the question sequence. The second step was to connect our tool to Google Analytics.

Customer 534

Customer Events Improvements Live Chat 534

Kissmetrics

OCTOBER 1, 2021

A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. Additionally, with A/B testing, the results are clear and speak for themselves. Additionally, with A/B testing, the results are clear and speak for themselves.

Events 275

Events Social Media Live Chat Other 275

Kissmetrics

NOVEMBER 1, 2021

Do you wish you could spend less time managing your paid ads campaign while driving the same, if not more, conversions? Your Google Fairy Godmother is here to make that dream come true. Google first introduced Performance Max campaigns at its Google Marketing Livestream event in May 2021. Then you’re in luck.

PPC 205

PPC eCommerce Improvements Management 205

Kissmetrics

AUGUST 21, 2017

You buy an ad. Your ad appears on Google. That ad gets clicked. It’s painfully obvious to say that Google Analytics can help you track traffic and conversions. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Google AdWords uses a “Last AdWords” click attribution model.

PPC 414

PPC Games Recommendation B2B 414

Kissmetrics

MAY 16, 2021

The ‘big daddy’ is Google. You might have achieved great search engine traffic results from Google. Diversifying your website traffic sources will ensure that your business does not tank in the wake of a single Google algorithmic update. Building traffic from Google requires consistent effort for 3 months or more.

Social Media 363

Social Media Magazine SEO Blog 363

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. When you consider this, it’s easy to understand why Google and other organizations restrict data access. Throw in the towel, give up on PPC ads?

PPC 348

PPC SEO Gifts Definition 348

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

Social Media 348

Social Media eCommerce Download White Paper 348

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

Recommendation 172

Recommendation Social Media Marketing Customer 172

Groove

FEBRUARY 10, 2021

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 370

PPC eCommerce Information Social Media 370

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. To do this, Groove Commerce tested specific targeting options and narrowed down who is a potential customer that finds value in the company’s brand. After these changes, Strobels' Google Ads Optimization Score jumped from 80% to 85%.

Supplies 195

Supplies PPC Improvements Information 195