Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

eCommerce Platforms 91

eCommerce Platforms Reference Article eCommerce 91

Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

Apparel 91

Apparel Accessories Other eCommerce Platforms 91

Store Growers

MAY 7, 2023

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with Google Ads. GMC’s Tools & Settings button in the top center Then, click on “Linked Accounts.”

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Merchant Services Improvements Information Customer 91

Store Growers

MARCH 23, 2023

We’ll also cover how to configure it to avoid item disapprovals, and how to solve feed issues. What Is the Identifier Exists Attribute in the Product Feed? For example, when there is no identifier (no GTIN, no MPN, and no brand), you can indicate this to Google using this attribute. Let’s dive straight in.

Consumer Electronics 91

Consumer Electronics Electronics Apparel eCommerce Platforms 91

Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category.

Supplies 91

Supplies Improvements Recommendation Other 91

Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

Merchant Services 91

Merchant Services Shipping Costs Payments Shipping 91

Store Growers

MARCH 13, 2023

There are several such attributes in Google Shopping. In this piece, we’ll discuss the gender attribute and cover what it is, how Google uses it, how users benefit from it, and the formatting requirements for entries to this attribute. What Is the Gender Attribute in the Product Feed? Let’s dive straight into it.

Apparel 91

Apparel Accessories eCommerce Platforms Fashion 91

Store Growers

APRIL 18, 2023

In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed? The sale price attribute in the product feed defines the product’s price during a sale. How Is the Sale Price Attribute Used in Google Shopping?

Shipping Costs 91

Shipping Costs Merchant Services eCommerce Platforms Shipping 91

Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. What Is the Product Title Attribute in the Product Feed? Yes, product titles are required for all entries in your feed.

Shipping Costs 91

Shipping Costs Electronics eCommerce Platforms Consumer Electronics 91

Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

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Apparel Consumer Electronics Recommendation Jewelry 91

Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Merchant Services Shipping Costs WooCommerce 3dcart 168

Store Growers

MAY 16, 2022

Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. When to Use Feed Rules?

Shipping Costs 91

Shipping Costs Information eCommerce Platforms Operations 91

Store Growers

MARCH 26, 2023

If you want to learn more about this type of identifier, read on to get the GTIN basics; what it is, its international formats, how shopping platforms (like Google, Amazon, and eBay) use it, where and how to obtain a GTIN for your products, and the benefits of doing so. What Is a GTIN? not regulated by law). How does this work?

Merchant Services 91

Merchant Services Reference Books Payment Services 91

Store Growers

FEBRUARY 25, 2023

That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results.

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Store Growers

FEBRUARY 25, 2023

That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results.

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Such is the case with short titles.

Shipping Costs 91

Shipping Costs Mobile Recommendation eCommerce Platforms 91

Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. We also outline ways to optimize the description attribute so that the items from your feed get better exposure. How Is the Description Attribute Used in Google Shopping?

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Store Growers

FEBRUARY 24, 2023

Last Updated on March 16, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

Apparel 70

Apparel Consumer Electronics Recommendation Jewelry 70

Inflow Insights

OCTOBER 21, 2021

In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S. merchants to sell on Google Shopping. Before this change, many eCommerce retailers had to rely on paid merchant Shopping Ads to get their products seen.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Feed Essentials. Woothemes Google Product Feed for WooCommerce.

Merchant Services 93

Merchant Services Shipping Costs WooCommerce eCommerce Platforms 93

Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

Apparel 91

Apparel Clothing eCommerce Platforms Accessories 91

Inflow Insights

MAY 7, 2020

We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping. One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy?

PPC 117

PPC SEO eCommerce Fashion 117

Store Growers

NOVEMBER 28, 2016

So Google Shopping suffers from this as well. That might seem like a no-brainer, but the standard setup in Google Shopping doesn’t allow that flexibility. Enter Google Shopping Custom Labels. These are extra fields that you put into your product feeds. Add that info to the Google Shopping feed.

Customer 137

Customer eCommerce Platforms Reference Shopping Carts 137

Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. What Is the Product Highlight Attribute in the Product Feed? It’s not really used in Shopping Ads.

Consumer Electronics 70

Consumer Electronics Presentation Shipping Costs Electronics 70

Store Growers

MAY 4, 2023

So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. Sometimes this is done to solve the “missing identifier” issue for product feeds; however, GTINs serve other functions, too. First, let’s briefly cover the basics. What Is a GTIN?

Merchant Services 91

Merchant Services Payment Services Reference Recommendation 91

Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. Google Shopping Setup.

Merchant Services 139

Merchant Services eCommerce Platforms Shopify Information 139

Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Feed Essentials. Woothemes Google Product Feed for WooCommerce.

Merchant Services 70

Merchant Services Shipping Costs WooCommerce eCommerce Platforms 70

Store Growers

MARCH 27, 2023

We’ll explain what it is, how it affects brand visibility on Google, Amazon, and eBay, and what to do when retailers are asked to provide an MPN. This doesn’t mean that online merchants who handle different categories of products don’t need MPNs to make a sale – quite the contrary. Let’s dive into it.

Reference 91

Reference Merchant Services Books Article 91

Retail TouchPoints

MAY 31, 2022

There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G This means retailers can upload video feed from their stores to the cloud more easily and faster. What matters most is what you do with it.

Merchant Services 352

Merchant Services Retail Mobile Food and Beverages 352

Blue Winston

JANUARY 21, 2021

Google Shopping, formally known as Product Listing Ads , is undoubtedly the leading platform in advertising. Google Shopping provides customers with a full review of the products they search for online and even makes it easier for people to compare different offers. What is Google Shopping? The results on Search.

Merchant Services 98

Merchant Services Shopping Carts Article Information 98

Store Growers

NOVEMBER 28, 2016

So Google Shopping suffers from this as well. That might seem like a no-brainer, but the standard setup in Google Shopping doesn’t allow that flexibility. Enter Google Shopping Custom Labels. These are extra fields that you put into your product feeds. Add that info to the Google Shopping feed.

Customer 70

Customer eCommerce Platforms Reference Shopping Carts 70

Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. Google Shopping Setup.

Merchant Services 70

Merchant Services eCommerce Platforms Shopify Information 70

Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Remarketing With Data Sourced Through Google Analytics.

Definition 113

Definition Merchant Services Customer Other 113

Inflow Insights

NOVEMBER 11, 2021

Instagram/Facebook Ads) vs. Google Ads (Shopping & Search). In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. If you want a personalized Google Ads, Facebook Ads, or Instagram Ads strategy from our team, request a free proposal anytime.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Google search results. 3rd party websites.

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B2B eCommerce Merchant Services Payment Services 103

eCommerce Evolution

OCTOBER 10, 2018

Here’s a look at what we cover: Getting Your Google Ad Campaigns Ready – getting your search, shopping and brand campaigns ready to “make hay” this holiday season. . Remember to segment and remember the rule of 3! Here’s to making Holiday 2018 your best ever… Mentioned in this Episode: Google Trends. via Linkedin.

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eCommerce Marketing 48

eCommerce CEO

MAY 3, 2018

Google Shopping is growing at an alarming rate. Accounting for 55% of Google search ad clicks in the US, Google Shopping is a huge traffic-driving source, ultimately increasing earning potential for online businesses. Google product ads work. So, what makes Google Shopping so successful?

Shipping Costs 62

Shipping Costs PPC Clothing Shipping 62