Retail TouchPoints

APRIL 27, 2023

However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. However, multiple studies have found that the opposite is true.

Shipping Costs 278

Shipping Costs eCommerce Customer Shipping 278

Kissmetrics

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. Take, for example, Instagram Shopping. billion users.

eCommerce 323

eCommerce Social Media SEO Marketing 323

Groove

DECEMBER 18, 2023

In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. Go into your Google Analytics dashboard, Behavior, and Search terms. So, how do you fix this?

eCommerce 221

eCommerce Shopping Carts Management Blog 221

Kissmetrics

APRIL 2, 2021

For example, if you Google “choosing the right SEO,” you’ll find one of my articles on the first page: It’s evergreen because SEO isn’t fading out of style anytime soon. Evergreen content helps boost your Expertise, Authoritativeness, and Trustworthiness (“E-A-T”) score on Google. An analytics tool like Google Analytics can help here.

Article 261

Article SEO Social Media Events 261

Kissmetrics

JULY 28, 2021

Here’s why: Reviews influence search engine rankings: According to a Moz study, review signals make up around 15 percent of ranking factors. In most cases, the big four are Google, Amazon, Facebook, and Yelp. Google My Business. Google uses distance and location ranking to deliver optimized search results.

Customer 321

Customer Consumer Social Media Customer Loyalty 321

Retail TouchPoints

JULY 23, 2021

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Considering this, the online fashion shopping experience needs to be close to if not better than its offline counterpart. billion online with U.S. retailers in 2020, up 44.0%

Fashion 264

Fashion eCommerce eCommerce Platforms Social Media 264

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. Shopping online isn’t only for eCommerce businesses. Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. You’re not alone.

Marketing 351

Marketing SEO Blog Social Media 351

Store Growers

JULY 13, 2020

I’ve been a vocal critic of Smart Shopping campaigns. I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. But recently I’ve started to warm up to Smart Shopping. But recently I’ve started to warm up to Smart Shopping.

Merchant Services 143

Merchant Services Recommendation Article Shopify 143

Inflow Insights

FEBRUARY 5, 2020

We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Our #1 focus is growing our client’s stores, but when our team has the opportunity, they will document the results of their work in case studies.

SEO 176

SEO eCommerce Social Media Mobile 176

Retail TouchPoints

MARCH 12, 2024

One bit of evidence: a decades-long decline in the frequency of the word “monopoly” in published books from a peak in 1949, according to data from Google. But those attitudes appear to be changing, in some cases dramatically. It’s no secret that antitrust litigation can take a long time to wind its way through the courts.

Small Business Retail 320

Small Business Retail Marketing Webinar Books 320

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Groove

DECEMBER 2, 2019

Whether through platforms like Snapchat, Google Ads or Facebook, this approach has become a proven part of the eCommerce inbound marketing playbook. A recent study reported that 78% of American consumers discovered products on Facebook. Case Study. Case Study. Case Study. Best Practices.

eCommerce 335

eCommerce Social Media Other Information 335

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. What is Google AdWords Certified?

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

FEBRUARY 1, 2022

Include case studies: Case studies in the form of stories or blog posts can help position you as a genuine business making a real difference in the world. The shopping cart should be easy to find and edit. As one customer in the study said, “I’m not here to enter into a relationship.

Improvements 245

Improvements Live Chat SEO eCommerce 245

Retail TouchPoints

JULY 10, 2020

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. The way retailers are combating Amazon on the Google Ads platform goes back to the fact that all traffic is not created equal,” said Farrell.

Customer 194

Customer Mobile eCommerce Shipping Costs 194

Store Growers

JANUARY 29, 2021

Getting a Google Ads Certification won’t make you a Google Ads expert. Further, it’s unlikely you’ll get paid more because of the certificate, and it doesn’t prepare you to deal with actual challenges that a Google Ads manager faces. But there are a few cases where it might be a good idea to get that certification.

Article 185

Article Other Blog Demo 185

Kissmetrics

NOVEMBER 4, 2020

A quick search on Google, and you’ll come back more confused than when you started your search. About 23% of global shoppers said they first visit Amazon when they lack shopping inspiration. Only 3% of online shoppers who search for goods and services on Amazon go on to shop elsewhere. Do you know what this means?

Marketing 292

Marketing PPC eCommerce Social Media 292

Ecommerce Platforms

APRIL 11, 2022

Most ecommerce and web design platforms offer a variety of features that help you optimize your ecommerce store for search engines like Google and Bing. We then weighted each factor based on its correlation to increased Google rankings from the Moz Search Engine Ranking Factors study. How can your ecommerce platform impact SEO?

eCommerce Platforms 263

eCommerce Platforms SEO eCommerce 3dcart 263

Kissmetrics

DECEMBER 8, 2021

Content covers everything from blog posts to product descriptions to case studies. Case studies are excellent for telling stories. Sites with great content update regularly, and Google notices. Set up Google alerts and create blogs and posts that react to the latest news in your field. Tell the story.

Social Media 285

Social Media SEO Blog Clothing 285

Store Growers

JULY 12, 2023

Last Updated on July 13, 2023 Whether you’re a seasoned marketer or a novice in the digital advertising waters, understanding how much Google Ads cost allows you to effectively manage your advertising budget and optimize your return on investment (ROI). How Much Does a Google Ad Cost? What is the Minimum Budget for Google Ads?

Social Media 91

Social Media Definition Information Article 91

Store Growers

MAY 12, 2023

Well, it turns out that their smart marketing strategies, including killer Google Ads campaigns, have played a huge role in their success. In this case study, we’ll break down how FIGS uses paid search advertising to drive traffic and boost revenue. Shopping Ads $356,000 475,000 $0.75 Let’s get started.

Apparel 91

Apparel Channel Definition Customer 91

Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. Bonus : Want to get to our Google Shopping Product Title Swipe File with over 150 examples? Sometimes it is obvious that your product titles are the cause of your poor Google Shopping performance. Grab it here!

Merchant Services 209

Merchant Services Beauty and Health Travel Article 209

Retail TouchPoints

JUNE 20, 2022

Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods. Use Google Trends to identify which metaverses are acquiring the highest volume of traffic and identify its most popular regions.

Retail 303

Retail Automotive Fashion B2B 303

Inflow Insights

DECEMBER 1, 2021

Google’s move toward automation has been a long time coming for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the most relevant ad type depending on how those people are searching. Our Recommended Google Ads Automation Strategies. Automated Bidding. Target ROAS.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

AUGUST 28, 2017

Whoever wrote this copy studied their audience well enough to find that ‘developing strategies to keep key players in an organization’ is a goal HR departments always try to reach. recently mentioned in their study that “Images are good, but it’s not always clear that the image is also a call to action.”. It’s that simple.

Demo 487

Demo Other Blog Customer 487

Inflow Insights

OCTOBER 14, 2021

This means creating content at scale to target specific industries and use cases relevant to your business. Pinpoint this by looking at the organic keywords your website is getting clicks for in Google Search Console , running surveys to customers, and doing more keyword research. Use negative keywords and tiered campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Store Growers

JULY 22, 2020

Let’s face it, Google Ads aren’t very sexy. So behind the scenes, most of these brands are quietly cranking away on Google Ads. So behind the scenes, most of these brands are quietly cranking away on Google Ads. Looking at the Google Ads strategy that the brands in this article use, it’s all pretty similar.

Multi-channel 113

Multi-channel Travel Article Accessories 113

Kissmetrics

AUGUST 2, 2021

Google Advanced Image Search. You can use the filters to analyze your competitors’ marketing strategy, and over time, improve your own while outranking them on Google. What Is Google Advanced Image Search? Google Advanced Image Search gives you ultimate control over the Google Images feature. The only problem?

Article 306

Article Blog eCommerce Marketing 306

ROI Revolution

SEPTEMBER 26, 2023

In August 2023, Google completed the rollout of the Broad Core update , which ran from August 22nd-September 7th. A week after the Broad Core update completed, Google introduced its September 2023 Helpful Content Update. Recovering from this update may require several months and adherence to Google’s content guidelines.

SEO 78

SEO Merchant Services eCommerce Improvements 78

Groove

MAY 11, 2020

In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. Go into your Google Analytics dashboard, Behavior, and Search terms. So, how do you fix this?

eCommerce 273

eCommerce Shopping Carts Management Shipping 273

Inflow Insights

DECEMBER 14, 2021

As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Due to previous lackluster performance, the company hadn’t run Shopping campaigns in two years when they finally came to Inflow. The Challenges of Google Shopping.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Ecommerce Platforms

JANUARY 26, 2021

Not long ago, Semrush completed a People Also Ask study of 1 million random keywords based on US desktop search results. Using that study, we’ve highlighted the findings that are important for ecommerce as well. Google is clear and intentional about one thing — answering users’ queries as quickly as possible.

eCommerce 209

eCommerce Marketing SEO Electronics 209

Kissmetrics

NOVEMBER 13, 2020

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. In this case, Salt.agency is the best option. What separates the good technical SEO shops from the great ones? Sometimes, these case studies are published on their site.

SEO 308

SEO Recommendation Other eCommerce 308

Kissmetrics

NOVEMBER 24, 2020

Whatever the case, if you’re going to grow your local business in the current climate, you need to adapt. Create tailored promotions: Say you own a coffee shop. Maybe you create a bunch of case studies and testimonials that show your unique selling point, (USPs), in action. Make Your Google My Business Profile Shine.

Payment Services 363

Payment Services Social Media Live Chat Customer 363

BigCommerce

APRIL 3, 2018

This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index. In July 2018, Google will begin using a mobile-first index. Why the change?

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. There is a ton of opportunity for online advertising, and we particularly find success with Google and Facebook ads. Use Paid Search And SEO.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 350

eCommerce Events Mobile Channel 350