Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content
Retail TouchPoints
SEPTEMBER 22, 2021
Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to the websites of several of its banner grocery brands, which include Albertsons , Acme , Kings and Safeway. It’s no coincidence that both Walmart and Albertsons also have established retail media networks.
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