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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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80 Most Common Ecommerce Website Mistakes in 2019 Explained

Ecommerce Platforms

If you dig deeper into the ecommerce business analytics, you’ll notice that the gap between these two groups is always expanding. It used its well-renowned site auditing tool to scan 1,300 online stores and, consequently, identify recurrent issues spanning across all types of businesses. Well, here’s the thing. Now, hang on a moment.

eCommerce 181
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How to Use Hashtags on YouTube

Kissmetrics

During the upload process, you tag the video with #digitalmarketing , like this video: A day or two later, a viewer watches someone else’s video about increasing conversions on their website. The video they watch is also tagged #digitalmarketing. Earlier in the article, I talked about how a hashtag may drive viewers to your video.

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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

Customers excitedly click the link to read your amazing article. That’s just one example of why technical SEO is so critical. Speed is critical to success. Whether you’re running a desktop site or a mobile one, speed is critical. Google sees this as an issue. It doesn’t matter how great that piece of content is.

SEO 211
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5 SEO Tips For Bonanza E-Commerce Sellers

Kissmetrics

Of course, understanding your platform is critical if you expect to stand out. This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. The biggest issue here is hundreds, if not thousands, of other merchants selling hiking equipment on Bonanza. Of course not.

eCommerce 276
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February 2022 SEO News Recap

ROI Revolution

One of the most newsworthy points to come out of this article concerns MUM, the Multitask Unified Model. A recent article from Search Engine Journal reports on an analysis of 80,000 title tags. The goal of FLoC was to target people by interest groups rather than cookies, theoretically eliminating privacy concerns.

SEO 78
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How to Create an Editorial Style Guide

Kissmetrics

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article.

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