Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. Brands should supply easy-to-find links to their ecommerce sites or their LinkTree.

Social Media 244

Social Media eCommerce Marketing Presentation 244

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9 Social commerce value will keep on growing.

Social Media 293

Social Media Beauty and Health Multichannel eCommerce 293

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 286

Social Media B2C B2B Customer Data 286

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. ” However, some alternative wine segments are seeing growth with younger demographics. Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent.

Marketing 314

Marketing Omnichannel Channel Social Media 314

Groove

FEBRUARY 15, 2024

A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Not sure exactly how to optimize your SEO strategy? This guide will explore the best SEO tools and how they can help your organic marketing efforts.

SEO 397

SEO Shopify Blog Marketing 397

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Retail 222

Retail Article Omnichannel Customer Experience 222

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Retail TouchPoints

FEBRUARY 27, 2024

The non-alcoholic beverage (NA) market is projected to reach $176.7 With a compound annual growth rate of about 25% , this category is poised to reach $426.2 Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by bringing new products to market, especially with U.S.

Food and Beverages 247

Food and Beverages Fulfillment Omnichannel Specialty Retailers 247

Groove

APRIL 15, 2024

ECommerce is always changing so that it can cater to the needs of wholesale businesses. What Are the Four Factors Driving B2B to Shift to eCommerce? They can also leverage pricing strategies and increase customer experiences. You’ll be able to reach a broader audience and garner new markets.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

NOVEMBER 13, 2023

While the core product value proposition is still very much intact, like many other brands that started solely online, Brooklinen’s growth story has evolved. This division has seen 60% year-over-year growth, and the company expects it to triple in size by 2025.

Omnichannel 255

Omnichannel B2B Channel Customer 255

Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

Technology 266

Technology Retail White Paper Fulfillment 266

Retail TouchPoints

APRIL 25, 2023

Canada Goose has named Matt Blonder as its first-ever Chief Digital Officer (CDO), one of five key appointments designed to drive the retailer’s five-year strategic growth plan. Blonder brings 20 years’ experience in omnichannel DTC and digital marketing, most recently as President of Global Ecommerce at Wolverine Worldwide.

Omnichannel 285

Omnichannel Consumer Operations eCommerce 285

Retail TouchPoints

NOVEMBER 13, 2023

showed continuing resilience, with actual growth of 0.6% After posting robust growth for three straight months, including a strong July resulting from Amazon’s Prime Day sale and all the other retailers who offered their own “versions” of Prime Day, sales still fell short in August. August’s overall retail sales in the U.S.

Consumer 305

Consumer Merchant Services Sporting Goods eCommerce 305

Retail TouchPoints

NOVEMBER 24, 2023

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend?

Social Media 281

Social Media Events Gifts Consumer 281

Retail TouchPoints

JANUARY 20, 2023

He will report to LS&Co President Michelle Gass and be responsible for engineering, data, AI and digital product management, spearheading efforts for both ecommerce and the digital go-to-market.

Supplies 248

Supplies eCommerce Consumer Management 248

Retail TouchPoints

JANUARY 18, 2024

For DBG, which already has ecommerce and wholesale distribution for all of its brands, stores represent the missing piece of the puzzle. We believe the best performing retail brands will have three legs to their growth story: wholesale , ecommerce and retail stores. ” DBG forecasts that each store will generate over $1.5

Retail 236

Retail Customer Retention eCommerce Channel 236

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 305

Consumer eCommerce Marketing Retail 305

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible. This comparison, however, has its limits. trillion in sales by 2026.

Telecommunications 246

Telecommunications eCommerce Platforms Games eCommerce 246

Retail TouchPoints

JULY 29, 2022

Carbullido joined Williams-Sonoma in 2009 as VP, Pottery Barn Ecommerce, and since 2014 has served as its Chief Marketing Officer, leading marketing strategy and operations across the retailer’s portfolio of brands. Williams-Sonoma had a strong Q1 2022, with comparable brand revenue growth averaging 9.5%

Operations 275

Operations Marketing eCommerce Retail 275

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.” ”

Books 269

Books Customer Retention Social Media Mobile 269

Retail TouchPoints

MAY 23, 2023

The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations. Nominees were assessed for their overall contributions to their businesses and their positive impact on the retail industry.

Retail 290

Retail Jewelry Games Operations 290

Retail TouchPoints

JANUARY 2, 2024

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. of ecommerce sales in 2024. Retail companies should look to the opportunities of real-time customer data when considering their digital product strategy.

Improvements 239

Improvements Retail Mobile Customer Experience 239

Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether.

eCommerce 362

eCommerce Payment Services Channel Social Media 362

Retail TouchPoints

FEBRUARY 28, 2023

SaksOff5th.com has appointed former Untuckit executive Julie Mares to the newly created role of SVP of Ecommerce. The move comes as the standalone ecommerce entity seeks to continue its digital growth and evolve the customer experience. Mares will now undoubtedly be a big part of that effort.

eCommerce 228

eCommerce Omnichannel Customer Experience Operations 228

Retail TouchPoints

MAY 1, 2024

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. These strategies work together to forge unforgettable brand moments, turning aimless browsing into active discovery.

Technology 149

Technology Arts Payments Customer Loyalty 149

Retail TouchPoints

JANUARY 13, 2023

FORMA Brands plans to use the transaction to strengthen its financial position and help execute its long-term growth strategy, which includes a pivot toward wholesale and ecommerce operations. These lenders include Jefferies Finance and funds managed by Cerberus Capital Management and FB Intermediate Holdings.

Operations 275

Operations Management Consumer eCommerce 275

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 259

POS Channel B2C Social Media 259

Retail TouchPoints

OCTOBER 25, 2022

Media giants aren’t the only ones managing the fallout from Apple’s move — small- to medium-sized businesses are also searching for ways to adjust to today’s volatile digital marketing landscape. Doe Lashes is a DTC ecommerce brand that delivers luxury re-wearable eyelashes and beauty accessories. Apple’s iOS 14.5 privacy changes.

Channel 263

Channel Accessories eCommerce Consumer 263

Retail TouchPoints

NOVEMBER 6, 2023

2023 was a critical year in Princess Polly ’s growth story. Dres revealed that Princess Polly’s growth pillars for 2024 include: Sustainability Goals: “Sustainability continues to be a foundational focus for Princess Polly, including increasing the number of new styles made from lower-impact materials,” said Dres.

Fashion 240

Fashion Omnichannel Operations Consumer 240

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future.

Retail 244

Retail Supplies Merchant Services Social Media 244

Retail TouchPoints

NOVEMBER 1, 2023

Unfortunately for all of us in the industry, the problem of chargeback fraud continues to grow, and for several reasons: The Growth 0f Ecommerce First, ecommerce continues its rapid expansion. Here are statistics as proof: revenue in the ecommerce market is projected to reach $3.64 trillion in 2023.

Merchant Services 281

Merchant Services Payment Services Payments eCommerce 281

Retail TouchPoints

APRIL 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. Ecommerce retailers can use this information, plus sustainable practices and smart messaging, to build loyalty and attract new customers.

Shipping Costs 273

Shipping Costs eCommerce Customer Shipping 273

Wiser

OCTOBER 11, 2023

Choosing the right eCommerce business model can significantly impact a brand’s success, and it requires a comprehensive understanding of each model’s nuances. Key factors to consider include the brand’s target audience, product offerings, pricing strategy, and scalability. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148