Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” Conversational commerce.

Small Business Retail 259

Small Business Retail Recommendation Consumer Customer Data 259

Retail TouchPoints

SEPTEMBER 11, 2023

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. How do we create a crawl, walk, run?,”

Consumer 258

Consumer Multi-channel Electronics Improvements 258

Retail TouchPoints

FEBRUARY 2, 2024

It’s about figuring out what your customers and employees want and then aligning those expectations back to pieces of technology that deliver on that promise. ” The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask.

Omnichannel 288

Omnichannel Payment Services Technology Banking 288

Groove

OCTOBER 4, 2023

Let's embark on a journey through the world of email marketing AI tools, exploring their remarkable capabilities and uncovering how they elevate the effectiveness and impact of email campaigns. Integrated into your HubSpot CRM, ChatSpot.ai You can easily request ChatSpot.ai ChatSpot.ai

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. How important was it to be in position two versus four for that product sale? Why is this important?

Retail 324

Retail Multi-channel Technology Article 324

Retail TouchPoints

MARCH 24, 2023

As a result, customer flow management is more important than ever as leaders seek to empower the customer, improve the employee experience and collect actionable data to potentially scale their business. Here are just a few ways a good system can improve your business operations. Improve customer service.

Improvements 281

Improvements Management Customer Banking 281

Retail TouchPoints

JANUARY 22, 2024

Not only does the company serve a wide customer set that reaches almost literally from the cradle to the grave , but unlike DTC brands, the goal of Kimberly-Clark’s digital efforts is often not to make a direct sale. Instead, the company’s brand websites and apps link together an intricate network of geo-located retail partners. “We’re

Consumer 253

Consumer Customer Information Customer Experience 253

Retail TouchPoints

OCTOBER 10, 2023

That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their ecommerce programs that are going to cost them sales and reduce their margins. eMarketer expects retail mobile commerce sales to account for 43.4%

Mobile 250

Mobile Retail Social Media Payment Services 250

Retail TouchPoints

JANUARY 18, 2024

AI can be a powerful customer engagement and personalization tool. First and foremost, it has to start with how we can complement, elevate and highlight the human experiences that happen in the Ulta Beauty environment. And then, fuel dependency — data is the fuel to power your AI model.

Merchant Services 290

Merchant Services Retail Definition Technology 290

Retail TouchPoints

JANUARY 18, 2024

While brands can keep more customers coming back to apps by improving features themselves — and optimizing onboarding and opt-ins — they must also focus on how today’s consumers prefer to interact with brands. For example, Sainsbury’s and Nectar offer highlights from your grocery store shopping for the year.

Retail 306

Retail Customer Loyalty Games Reference 306

Kissmetrics

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Retail TouchPoints

OCTOBER 26, 2023

From the customer service of store associates to the quality of the products for sale, every store visit has its own unique factors that play into a customer’s overall satisfaction — factors that become irrelevant if the product a shopper is looking for isn’t available. trillion in 2023 from lost sales opportunities.

Customer 242

Customer Operations Improvements Technology 242

Retail TouchPoints

SEPTEMBER 18, 2023

It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other direction, with sellers representing 60% of all sales.

Payment Services 321

Payment Services eCommerce Shipping Costs Multi-channel 321

Retail TouchPoints

FEBRUARY 16, 2022

Digital accessibility is becoming a big topic in retail, and it’s easy to see why: one in four American adults, or 61 million people, identify as having some kind of disability, according to Perkins Access. But there’s no way to know when someone with or without a disability comes to your website.”.

Improvements 317

Improvements Information Retail Shipping 317

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. For example, many websites could quickly improve their CX by adjusting their site search functionality. The most common missing element: error tolerance.

Customer Experience 264

Customer Experience Customer eCommerce Customer Loyalty 264

Fabric

MAY 24, 2023

Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. In most cases, buying third-party software lets you get your products into the hands of consumers faster and generally ensures that the software will have more extensive support throughout its lifecycle.

eCommerce 236

eCommerce Shipping Costs eCommerce Platforms Multichannel 236

Kissmetrics

FEBRUARY 10, 2021

Get traffic. Build your list. These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Here’s how to do it. The Basics of a Successful Sales Funnel.

PPC 315

PPC Social Media Books Improvements 315

Retail TouchPoints

NOVEMBER 27, 2023

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Sure, it’s the perfect time to test posts with a more upbeat tone and style.

Social Media 270

Social Media Gifts Omnichannel Consumer 270

Kissmetrics

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Awareness: First, a person discovers your brand and becomes a lead.

Download 361

Download Social Media Subscription Customer 361

Kissmetrics

OCTOBER 13, 2021

Or what if your test results are inconclusive? There’s a ton you can do with inconclusive or losing A/B testing data. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. How Do I Know If I Have a Losing or Inconclusive A/B Test?

Social Media 290

Social Media Improvements Information Other 290

Kissmetrics

FEBRUARY 17, 2021

That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions. If you can optimize your site to include those triggers, you can boost your sales. Makes sense, right?

Customer Retention 303

Customer Retention Article Marketing Other 303

Kissmetrics

JANUARY 17, 2022

It’s getting harder than ever to connect with buyers and prospects on a personal level. It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. The good news?

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JUNE 26, 2023

The complicated patchwork of state laws governing the sale of alcoholic beverages has been one factor, but this particular industry’s digital revolution also has been delayed by its inherent structure. Now it’s becoming truly omnichannel, and it’s about being at your best wherever you met the customer in their digital journey.

Food and Beverages 269

Food and Beverages eCommerce Fashion Information 269

lateshipment

MARCH 10, 2023

In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. This is enough to improve your ability when it comes to increasing the likelihood of a customer converting.

eCommerce 130

eCommerce Marketing Merchant Services Social Media 130

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Personalize Your Back-to-School Marketing.

Payment Services 284

Payment Services eCommerce Payments Retail 284

Kissmetrics

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. Good content plays a part in every step of your buyer journey.

eCommerce 259

eCommerce Gifts eCommerce Marketing Social Media 259

Kissmetrics

NOVEMBER 13, 2017

But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s probably just the “off-season” for online sales. Your conversion rate optimization tactics are outdated. Those instant on-site popups aren’t compelling users to buy from you. Fair enough.

PayPal 444

PayPal Mobile Payment Services Demo 444

Ecommerce Platforms

NOVEMBER 17, 2022

Looking for a complete ecommerce checklist that will help you to grow your online business? You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

APRIL 20, 2021

Selling can be challenging because it involves s a complex process of human behavior and cognition. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales.

SEO 339

SEO Other Blog Marketing 339

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Follow industry leaders in your feeds and keep tabs on trending topics in your industry.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Kissmetrics

SEPTEMBER 14, 2020

Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Did you know Google Shopping listings are free for most merchants to use?

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Retail TouchPoints

MAY 19, 2022

How does a retailer set forth a strategy to get its piece of the fast-growing retail media pie? Now multiply those options by the number of retailers offering advertising and you get a staggering amount of complexity a media buyer must tackle. You can’t grow your revenue if your monetization bucket has leaks.

Retail 280

Retail Demo Mobile Management 280

Kissmetrics

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Social Media 289

Social Media Customer Shipping Costs Improvements 289

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad.

Download 312

Download Improvements Other Article 312

Kissmetrics

NOVEMBER 23, 2020

In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers. If you want to boost your e-commerce sales and you’re wondering how to get reviews on Amazon, then you need to make a strategic plan. Why Getting Amazon Reviews Are Important for Your Business.

eCommerce 307

eCommerce Consumer eCommerce Platforms SEO 307

Ecommerce Platforms

JUNE 16, 2023

“ After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful , Yotpo , Sumo , or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

Shopify 211

Shopify Shipping Costs Merchant Services Shipping 211

Kissmetrics

MARCH 26, 2021

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. It might be that your customers aren’t sticking around. Why You Should Care About Your PPC Churn Rate.

PPC 319

PPC Document Customer Loyalty Improvements 319