Retail TouchPoints

JANUARY 11, 2024

Just as with the acceleration of digital in the dawn of ecommerce, and again during the early days of COVID when companies that took a “wait and see approach” were left far behind, we’re again at a pivotal moment. In new research that Google Cloud led in the U.S. Now is not the time to be in analysis paralysis.

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Retail eCommerce Technology Social Media 275

365 Retail

APRIL 2, 2024

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals.

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Retail TouchPoints

SEPTEMBER 21, 2022

These tools help brands better understand the visual wants and needs of their consumers, and ensure all their visual content is optimized to resonate both in-store and across the digital shelf. Recent advances in machine learning and AI are enabling brands to gain deeper insight into the visual preferences of consumer audiences.

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Retail TouchPoints

APRIL 20, 2022

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Examples include jewelry, cosmetics, apparel, luxury items, automobiles and furniture.

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Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4%

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Retail TouchPoints

FEBRUARY 15, 2024

It’d be ignorant to say the increasingly digital nature of our communications hasn’t contributed to some of our isolation. Mindless scrolling and ‘lurking’ were linked to negative emotional outcomes, whereas digital communication with other people yielded a small net positive.

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Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Our report, titled Pilots, co-pilots, and engineers , provides more insights into these key areas and how they are contributing to the success of their business.

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Retail TouchPoints

JULY 11, 2023

These growth rates present big opportunities for brands, especially those that want to reach digitally savvy consumers in new markets. In fact, research from ESW found that 54% of Gen Zers and 56% of millennials believe it’s “irrelevant” whether an online retailer is located overseas or not. trillion, a 4.3%

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Retail TouchPoints

MAY 24, 2022

Essentially, we lack a couple of concrete examples of how that idea could play out for brands in a winning way. Forced to stay at home, consumers had no choice but to figure out how to simulate sharing in-person experiences with loved ones virtually. However, the metaverse isn’t something to be feared.

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Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

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Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. How can retailers immunize themselves against all this potential skittishness in the marketplace? said Reduto.

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Retail TouchPoints

SEPTEMBER 30, 2021

COVID-19 fundamentally changed the way people shop and interact with brands. Now as we approach a light at the end of the COVID tunnel, leading CPG brands aren’t running back to focus groups and panels. The rise in smart devices, online shopping and ecommerce has been steadily creating a consumer-driven market.

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Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. While we likely can expect to see more digital acceleration, what do we know beyond that?

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Retail TouchPoints

FEBRUARY 3, 2021

A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world. Shopping as Entertainment – Physical shopping is a group activity, but digital commerce is not.

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Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Here are just eight of the many that were shared by speakers from leading analyst and consulting firms as well as retailers themselves: 1. Want more proof?

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Retail TouchPoints

NOVEMBER 8, 2021

Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more insights, happier shoppers. As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond.

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Kissmetrics

MAY 18, 2021

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. This means top advertisers are outperforming competitors by more than double.

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Retail TouchPoints

FEBRUARY 9, 2022

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for.

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Retail TouchPoints

JUNE 20, 2022

Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods. Do Your Research. Move over real life; the metaverse is here. Welcome to the Metaverse. Experience the Metaverse .

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Retail TouchPoints

SEPTEMBER 29, 2022

New research from Snap and Ipsos predicts that by 2025, nearly 75% of the global population and almost all people who use social/communication apps will be frequent AR users. consumers think of it this way, highlighting a growing divide in how brands are using AR and what consumers would like from the technology. “Our

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Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

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Payments Payment Services Customer Experience Social Media 269

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. trillion in current exchange rates. For months, many businesses have felt the aftershocks in different ways.

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eCommerce Travel Social Media Consumer 307

Groove

DECEMBER 14, 2020

As retailers face the start of a holiday shopping season like no other, there is one dramatic change in consumer behavior that they overlook at their peril. As we move into the tenth month of the COVID-19 pandemic, retailers have braced for big changes in the way consumers will shop this holiday season. Survey Insights.

eCommerce 338

eCommerce Merchant Services Fulfillment Consumer 338

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Why go to all the trouble?

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Marketing Document Channel Social Media 363

Retail TouchPoints

SEPTEMBER 16, 2021

What’s it going to take to make people comfortable shopping in-store? Where do the two shopping preferences intersect? Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized that the pandemic rollercoaster had other plans. Life, Work and Vaccinations.

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Retail TouchPoints

OCTOBER 6, 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that).

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lateshipment

MAY 30, 2023

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. Previous Next Now that it’s clear why social media is important, let’s move on to how businesses can use social media not just for the sake of it but for its utmost potential.

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Groove

APRIL 28, 2021

If you're ready to partner with a digital eCommerce agency or are simply looking to learn more about website support, then you're in the right place! In this blog, we're sharing some insights into our website support services so that you know what to expect when working with an agency like Groove Commerce. Website Support Services.

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Retail TouchPoints

FEBRUARY 28, 2022

They have taken the lead of the ride-sharing service Uber and dedicated themselves to providing faster, easier and more functional service. Recent research from Khoros bears this out. It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels.

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Kissmetrics

JANUARY 6, 2021

With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers.

Retail 362

Retail eCommerce Banking Customer Data 362

Groove

AUGUST 23, 2023

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it's time we delve into how to optimize your site for speed and ensure a successful online presence. Let's explore how our team increases website speed, and why it's crucial for eCommerce merchants in every industry.

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Retail TouchPoints

JANUARY 12, 2021

From former Secretary of State Condoleezza Rice to Walmart Chief Customer Officer Janey Whiteside, NRF 2021 is out to prove it’s one of the biggest events in retail no matter where or how it takes place. Google Maps Customer Journeys, Equality Lounge Explores Diversity and Inclusion.

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Optimizely

MAY 15, 2018

Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business.

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Retail TouchPoints

JANUARY 22, 2021

The bottom line is consumer shopping habits have been altered and new habits have been formed, and this has already and will continue to shape retail priorities,” said Leslie Hand, VP for IDC Retail Insights during the webinar. The overarching theme of the presentation was the need for retailers to keep up with shoppers’ demands.

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Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. Having a clear picture of how every aspect of the business works together is critical not only for long-term success but also for balancing quick wins with sustained growth in the short term.

Retail 264

Retail Channel Omnichannel Marketing 264

Algopix

JANUARY 22, 2024

Sales velocity is the measure of how quickly a product is selling. In simple terms, it’s the speed at which your products are flying off the digital shelves. The more a product sells, the higher it ranks in search results, leading to increased visibility and, consequently, more sales.

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eCommerce eCommerce Platforms PPC Social Media 129

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Consumer Retail PPC Social Media 96