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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand. A new sub-brand and wholesale partnership with Walmart: With Marlow, Brooklinen is officially in the pillow business.

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Enos added that strategic partners like Samsung will be key in bringing these unique offerings to market moving forward. When you think about our footprint, we’re large enough to matter to our brand partners, but small enough to execute test-and-learns, and be very agile and quick to market,” said Enos. “And

Channel 264
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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Let’s get started!

Marketing 361
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How to Use Guerrilla Marketing in Paid Social Ad Strategy

Kissmetrics

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. How is Guerrilla Marketing Different?

Marketing 276
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NRF 2021: Retail Diversity Leaders Reveal Strong Strategies for Supporting Equality

Retail TouchPoints

Diversity has become an increasingly hot topic in retail recently, with the industry moving to increase representation across the board of non-dominant racial and gender groups. Each session featured multiple leaders from a range of retailers, small and large, united by their commitment to diversity. Inspiration can Come From Anywhere.

Retail 206
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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. To address these “CAC problems,” Hedges noted that DTC brands need to own the customer experience and use the data they collect to drive personalized experiences.

Consumer 259
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How Small Brands Can Play Big With Holiday Packaging

Smile.io

The holiday season is a unique opportunity for small brands to shine, as customer sentiment is malleable, and word-of-mouth referrals are naturally inclined with gift-giving. Over the last few years, a significant shift has been made towards supporting local and small businesses. Learn how not to waste it!