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How Social Media Influencers Can Destroy Community

Smile.io

Chances are that you and your business have considered influencer marketing. In a survey, 93% of marketers planned to put over $10k into influencer marketing channels this year, making influencers one of the fastest growing trends for marketing ad spend.

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How to Get Verified on Social Media

Kissmetrics

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ But don’t give up.

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

The summer reading challenge, which is being spearheaded by a slate of TikTok’s top #BookTok influencers, will continue through Aug. We are looking forward to exploring these new avenues within TikTok,” said Michele Laikowski, Head of Social Media at Barnes & Noble in a statement. The Back Story of #BookTok.

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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. We’ve put together this blog post to help you find SMEs for your business that can help improve your content strategy now and into the future. Earn Audience Trust. Publish Higher Quality Content.

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What is a Micro Influencer and Do You Need One for Your Brand?

Smile.io

This is the norm in the new age of influencer social media marketing. But if you tend to scroll right past these posts from large influencer accounts, they’re probably not super effective. How exactly do you do that, you ask? What is a micro influencer?

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5 Outreach Tips for Ecommerce Businesses

Prisync

The real work now starts: establishing a connection to the online community, devising a marketing strategy, following up, updating, monitoring, and hoping and praying your fate will be different than the 20% of small businesses that close shop in their first year. Social Media Engagement. So, double benefits on your side.

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Sustainable Supply Chains in 2022 (and Beyond)

Retalon

To better understand why sustainable supply chains are so important, let’s take a quick look at how the retail and CPG industries have shifted in the past 2 decades. Unfortunately, the retail and CPG practices of the 20th century resulted in many changes (some detrimental) to the environmental, economic, social, and even political spheres.