How to Calculate Purchase Frequency, and 3 Tips to Improve It
Smile.io
MAY 29, 2020
"Purchase frequency is the number of times an average customer buys a good or service from a single seller in a given period." - The Financial Dictionary In ecommerce, acquiring customers is only one piece of a big pie. Before you try anything new, you want to know how to calculate how well you’re currently doing.
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