Retail TouchPoints

APRIL 18, 2024

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. And as that gap grows larger, traditional retailers are feeling increasing pain. How can others keep up? No army of humans can do this.

Technology 269

Technology Retail White Paper Fulfillment 269

Retail TouchPoints

APRIL 10, 2024

Those forces from the days of the pandemic look to continue well into 2024 as stubborn inflation and higher interest rates continue to burden brands and retailers, which are faced with the unenviable task of balancing increasing costs with what consumers can bear. in February 2024 , an increase from 3.1% in January. Think about it.

Customer Loyalty 252

Customer Loyalty Payment Services Customer Consumer 252

Retail TouchPoints

APRIL 25, 2024

In tests performed on Best Buy channels earlier this year, integrating CNET ’s insights and expertise in stores and on BestBuy.com helped increase consumer trust. Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews throughout their purchasing journey.

Technology 214

Technology Consumer Channel Marketing 214

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” So, coming back to the question, “ What do customers want?” CX makes or breaks customer loyalty.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

UpSellIt

APRIL 22, 2024

With a focus on collaborations that drive tangible customer or business value, these awards honor campaigns that demonstrate creativity, support, and serve as catalysts for growth. Each strategy focused on clearly communicating the increase in new customers, conversions, and customer lifetime value through transparent testing and reporting.

Comparison Shopping 142

Comparison Shopping Technology Conversion Optimization Recommendation 142

Retail TouchPoints

DECEMBER 11, 2023

From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. The problem is, with so many options out there, how can you know which kind of video would be the best fit for your app? Where to even begin?

Marketing 302

Marketing Download Social Media Information 302

Retail TouchPoints

APRIL 3, 2024

consumers and retain repeat customers. Steps to Building a Consumer-Friendly Returns Policy Offer flexible returns options : Flexibility in how returns are handled can significantly impact customer satisfaction. consumers wouldn’t repurchase from a brand after a poor returns experience. consumers coming back for more.

Shipping Costs 200

Shipping Costs Shipping Labels Shipping Consumer 200

Retail TouchPoints

APRIL 26, 2024

percentage point increase in the CAGR. percentage point increase in the CAGR. Brands are under increasing pressure to minimize the environmental footprint of their packaging materials and processes, from reducing waste and emissions to promoting recycling and circularity.

Consumer 162

Consumer Shipping Costs Shipping Supplies 162

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 305

Retail Customer Loyalty Games Reference 305

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 234

Shipping Costs Improvements Live Chat Retail 234

Retail TouchPoints

MARCH 13, 2024

Proactively recognizing the potential, these brands strategically merged their positioning and targeted new customer segments, working to overcome the negative effects of the pandemic that led to drastically reduced in-person traffic. However, not all customers behave the same.

Multi-channel 252

Multi-channel Payment Services Automotive Consumer 252

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

UpSellIt

APRIL 22, 2024

These awards shine a light on partnerships that drive customer or business value, acknowledging campaigns that are innovative and drive growth. This award submission focused on three campaigns that leveraged social proof, as well as incentives, to reduce abandonment and increase acquisition.

Beauty and Health 133

Beauty and Health Conversion Optimization Technology Customer Experience 133

Groove

FEBRUARY 17, 2024

Where there’s interest, there’s also an opportunity to rescue a sale, and this is just as much the case for your Shopify customers as it is for anyone else. But a well-crafted, timely Shopify abandoned cart email can give your customers the nudge they need to reconsider and complete their purchases instead of missing out.

Shopify 352

Shopify Gifts Mobile Shopping Carts 352

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. The hope is that you are driving traffic, driving attachment and other purchases that then drive up the lifetime value of that customer.”

Consumer 283

Consumer Shipping Costs Customer Retention Information 283

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 309

Retail Customer Experience Technology Operations 309

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 263

Payment Services Retail POS Operations 263

Retail TouchPoints

APRIL 5, 2023

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers. In addition, total tenant sales increased 11.8% But the work is not done.

Food and Beverages 305

Food and Beverages Operations Consumer Omnichannel 305

Retail TouchPoints

MARCH 4, 2024

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience?

Payment Services 279

Payment Services Consumer Small Business Retail Banking 279

Retail TouchPoints

APRIL 14, 2023

Inflation has risen to its highest level in 30 years, outpacing wage and benefit increases and further exacerbated by tax rises. Prepaid top-up cards have also been an important tool for big brands wanting to engage and grow their customer base. The worries over how their data is used differ from continent to continent.

Payment Services 267

Payment Services Subscription Banking Information 267

Retail TouchPoints

APRIL 25, 2023

For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology. Where Does AR/3D Currently Stand?

Technology 258

Technology eCommerce Shipping Costs Games 258

Retail TouchPoints

JANUARY 23, 2023

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse creates compelling opportunities for the retail industry to engage with customers.

Improvements 208

Improvements Customer Social Media Retail 208

Retail TouchPoints

MARCH 1, 2024

Increasingly Personalized, Highly Relevant and Motivational Content’ Noting that Best Buy can attribute “roughly 90% of our revenue to known customers,” Barry explained how the retailer would use its loyalty program to elevate personalization. Best Buy closed 24 stores in FY 2024 and plans to close 10 to 15 in FY 2025.

POS 272

POS Omnichannel Mobile Improvements 272

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

Marketing 253

Marketing Customer Retention Shopify Social Media 253

UpSellIt

APRIL 24, 2024

With a focus on collaborations that drive tangible customer or business value, these awards honor campaigns that demonstrate creativity, support, and serve as catalysts for growth. Within the Website Experience, Targeted Tactics engaged shoppers in real-time with eye-catching engagements to pivot abandoning users back to their sessions.

Conversion Optimization 134

Conversion Optimization Jewelry Technology Fashion 134

Kissmetrics

JULY 8, 2021

New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. Let’s talk about why Instagram as a marketing tool matters , how it can help you grow your business, and look at effective strategies to grow your e-commerce brand—even when you have no followers.

eCommerce 362

eCommerce Shipping Costs Social Media Customer Experience 362

Retail TouchPoints

NOVEMBER 29, 2023

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. However, as internet speeds increased and devices became more powerful, a shift occurred. Users began to favor content that was both informative and visually engaging.

Social Media 255

Social Media Travel Information Consumer 255

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3 billion active users, 3.76

Social Media 236

Social Media Management Presentation Marketing 236

Retail TouchPoints

MAY 4, 2023

What we’re seeing now is the ease of online shopping, including no in-person engagement, seeping into physical stores. As first-person retailer data becomes more integrated into in-store signage, brands can customize messaging for consumers so they receive a more personalized and engaging experience with brands.

eCommerce 310

eCommerce Arts Consumer Travel 310

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. The real magic is in how you tailor an experience to make people feel seen, but not encroached upon. Some things to think through: What are the customers’ needs?

Merchant Services 249

Merchant Services Travel Management Consumer 249

Retail TouchPoints

MARCH 14, 2024

Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.” This approach fosters a win-win scenario where advertisers achieve their desired outcomes and retailers capitalize on increased revenue and enhanced brand positioning. retailers all offer. retailers all offer.

Retail 293

Retail Omnichannel Consumer Channel 293

Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. The advantages of buying online are clear. Bringing Luxury Online.

eCommerce 270

eCommerce Omnichannel Comparison Shopping Recommendation 270

Retail TouchPoints

FEBRUARY 6, 2024

Now, as competition in the pet sector intensifies, Petco is tapping into the inherent emotion of its category to create a similar sense of shared experience and loyalty in its customers. All the work that we did starting in 2018 was around building a foundation of guest experience: How do you engage with them?

Beauty and Health 278

Beauty and Health Travel Customer Retail 278

Retail TouchPoints

MARCH 31, 2023

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. Many customers bail at this point.

Financial Services 262

Financial Services Payment Services Payments Small Business Retail 262

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights. Craft tailored quizzes for meaningful insights.

Social Media 273

Social Media Consumer Information Marketing 273

Retail TouchPoints

FEBRUARY 20, 2023

Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. For example, an apparel store specializing in athletic shoes may use RFID/NFC sensors to engage with a customer interacting with the product.

Retail 237

Retail Sporting Goods Gifts Management 237

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297