Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Trade Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Wiser

NOVEMBER 13, 2023

Leveraging the potential of store associates to become product advocates opens up a new dimension for retailers to connect with their customers organically. Associates, well-versed with the store’s offerings and ethos, can truly embody the brand and foster a genuine connection with the customers.

Social Media 148

Social Media Retail Events Recommendation 148

Retail TouchPoints

JULY 18, 2022

But which issues are brands and retailers prioritizing, and how are they investing? Motivators for implementing CSR actions; . CSR cannot be tackled solely by a specific team or council within your organization. CSR cannot be tackled solely by a specific team or council within your organization.

Technology 225

Technology Fulfillment Consumer Download 225

Smile.io

APRIL 30, 2024

a DTC brand that sells premier custom-printed LEGO© minifigs, minifig accessories, and building kits.           View this post on Instagram A post shared by The Minifig Co - Custom LEGO Minifigs (@theminifigco) The Minifig Co. has encouraged customers to shop with them over competitors. 

Toys 58

Toys Customer Retention Information Social Media 58

Groove

JULY 2, 2019

Add Clear Incentives. When designing your checkout flow, make sure button sizes are mobile compatible. These interactions contribute to the overall checkout experience and are opportunities to make the process easier for your users. Abandoned carts in eCommerce aren't a new problem. In fact, HubSpot reports that 73.9%

Shopping Carts 284

Shopping Carts Payments Live Chat Shipping Costs 284

Retail TouchPoints

APRIL 17, 2024

Despite how advanced and hyperconnected our society is, there’s been a growing epidemic of loneliness, particularly among teens. Despite how advanced and hyperconnected our society is, there’s been a growing epidemic of loneliness, particularly among teens. As social animals, we’re hardwired for human connection.

Consumer 130

Consumer Leisure Customer Books 130

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. What is Ecommerce Personalization?

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Wiser

SEPTEMBER 5, 2023

Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more. Discounts can also be a powerful tool for clearing out inventory and attracting new customers.

Shipping Costs 148

Shipping Costs Shipping Payment Services Online Retail 148

Kissmetrics

APRIL 20, 2021

Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. The remainder would then serve as your net profit.

Shipping Costs 269

Shipping Costs Shipping Accessories Improvements 269

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

Customer Loyalty 95

Customer Loyalty Shipping Costs Customer eCommerce 95

Kissmetrics

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing?

Events 363

Events Mobile SEO Marketing 363

365 Retail

DECEMBER 20, 2023

Many companies gauge their performance by evaluating new client acquisitions or expanding their customer base. The larger the number of customers, the more successful they consider themselves a business. What is customer retention? What is customer retention? Why is customer retention crucial for businesses?

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Kissmetrics

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? How Old is Generation X? Why should you target Gen X in marketing?

Social Media 269

Social Media Reference Events Automotive 269

Kissmetrics

MARCH 10, 2021

However, you might need to get a bit more creative to help virtual team building fit your company culture. How Often Should You Hold Virtual Team Building Events? It will vary based on your company culture, the platform you use, and the type of team building you choose. However, team-building activities are evolving.

Marketing 326

Marketing Books Games Events 326

Groove

APRIL 1, 2020

If you don't know where to start, we're here to help your business increase AdWords conversions. How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page. So what exactly does that mean?

PPC 345

PPC Mobile Improvements B2B 345

lateshipment

SEPTEMBER 17, 2020

How can eCommerce retailers boost employee morale in these trying times? Evidence suggests that the global eCommerce market is snowballing despite the Coronavirus pandemic. Evidence suggests that the global eCommerce market is snowballing despite the Coronavirus pandemic. Such is the toll the COVID-19 pandemic has exacted.

Shipping Costs 246

Shipping Costs eCommerce Retail Shipping 246

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 79

eCommerce Marketing Customer Loyalty Multi-channel 79

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers.

Shipping Costs 150

Shipping Costs Marketing Channel B2C 150

UpSellIt

NOVEMBER 9, 2023

Coupon incentives are a tried-and-true strategy for ecommerce stores looking to motivate shoppers toward checkout and increase conversions. This blog covers how Coupon Corrector can decrease checkout abandonment rates by up to 25% through the use of replacement codes.

Customer Experience 110

Customer Experience Social Media eCommerce Reference 110

Groove

APRIL 4, 2019

User-generated content (UGC) refers to written or multimedia content related to your brand that's created by someone unofficially affiliated with your business. User-generated content, such as product reviews, social media integration, FAQ forums and discussion boards, directly connects your brand with customers.

eCommerce 250

eCommerce Social Media Consumer Improvements 250

Omnisend

MAY 3, 2023

Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. In this post: What is an email marketing campaign? Verified Omnisend review from G2 Get Omnisend What is an email marketing campaign?

Marketing 147

Marketing Download White Paper Recommendation 147

Ecommerce Platforms

JANUARY 24, 2023

The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. This can be done in many ways, including both paid and organically generated marketing advertisements.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. But how far can those basic actions go in endearing us to a particular company? . Understanding customer psychology. Not very far, it seems.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Omnisend

MARCH 29, 2021

Online reviews can make or break an ecommerce business, and it’s no different when it comes to your Amazon storefront. Customers instinctively look for social proof before committing to a purchase, and the trust and credibility generated by a sizable amount of positive reviews simply cannot be overstated. Reading Time: 5 minutes.

Merchant Services 138

Merchant Services Social Media Live Chat Channel 138

Groove

FEBRUARY 7, 2019

Choosing An Email Marketing Platform. Although there are many abandoned cart email marketing platforms, we've seen particular success with both HubSpot and Klaviyo. As a result, we recommend carefully evaluating the functionality your brand needs to reach its goals. Treat your email like your landing page.

Shipping Costs 210

Shipping Costs Shopping Carts Shipping Recommendation 210

Smile.io

MARCH 20, 2024

Customers no longer simply appreciate being rewarded for their business—they expect it. In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Smile.io

APRIL 15, 2024

PetSmart is one of the leading pet supplies brands on the market. Whether you’re looking to pamper your pup or pick up a treat for your cat, they’re a popular go-to for one-stop shopping.  Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.

Social Media 71

Social Media POS Gifts Events 71

Omnisend

MAY 19, 2020

With 93% of customers saying online reviews impact their purchasing decisions, retailers can’t afford to ignore them nowadays. Why should customers spend their time writing a review for you and not others? Add Motivation to Increase Product Reviews. Of those, 55% cite the lack of motivation as a reason for not doing so.

Social Media 109

Social Media Demo Customer Experience Customer 109

Omnisend

SEPTEMBER 9, 2021

This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. This is an area where you can really get an edge on your competition and kick-start your growth to the next level. At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

GetElastic

NOVEMBER 19, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute. However, a loyalty program must be valuable to the customer to win loyalty.

B2B 104

B2B Payment Services B2C Payments 104

Smile.io

OCTOBER 25, 2023

Implementing a loyalty program can help bring customers back to your store, build a loyal following, and boost customer lifetime value (CLV) and repeat purchase rates. This 5% is made up of your most loyal repeat customers, making it clear that repeat customers generate revenue and are extremely profitable!  

Shopify 71

Shopify Social Media Blog eCommerce 71

Omnisend

AUGUST 25, 2023

Reading Time: 7 minutes Many marketers believe that promotional messages are seen as digital nuisances by users. And you may be wondering: how do you create promotional messages that convert? Try Omnisend and elevate your SMS marketing with impactful promotional messages Start Free Today What is a promotional message?

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78

Omnisend

MAY 7, 2021

One of the great things about setting up an ecommerce business is how accessible it now is—almost anyone can set up an online platform to sell their products and services. If traffic is the problem, then these ecommerce growth hacks could be the thing that’s going to hit the spot for your ecommerce store. Create FOMO.

eCommerce 148

eCommerce SEO Mobile Subscription 148

lateshipment

NOVEMBER 26, 2023

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc). Why Focus on Customer Retention?

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

NOVEMBER 23, 2021

People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shopping Festival: Coresight Research ’s second annual 10.10

Events 289

Events Home Shopping Social Media Gifts 289

Omnisend

SEPTEMBER 27, 2023

Reading Time: 11 minutes Many marketers think that Halloween email marketing doesn’t require planning or strategy. But the truth is, that successful Halloween marketing campaigns demand rigorous planning, foolproof strategy, and diligent execution. Ready to spook your subscribers and make them buy?

Events 141

Events Arts Presentation Marketing 141