Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110

PPC Management eCommerce Recommendation 110

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science. Google Shopping v.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. 67% of the industry leaders in marketing are using automation to improve and grow their companies. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

MARCH 23, 2021

The podcast industry has a bright future. A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Are you selling software for the B2B industry? Facebook Ads.

PPC 261

PPC Social Media Reference Download 261

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. It’s no secret that influencer marketing is already a booming industry. The growth of influencers and social media platforms is astounding, to say the least.

Social Media 359

Social Media Travel PPC Recommendation 359

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

FEBRUARY 16, 2021

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Your exact budget will naturally vary based on your industry and size. Whether you communicate through social media, your company blog, or email newsletter, it has never been easier to stay connected.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Social Media Marketing: How Should You Share Your Content? What Should You Write About?

PPC 417

PPC eCommerce Social Media Blog 417

Kissmetrics

SEPTEMBER 30, 2021

Whether it’s a direct @ mention on social media or involvement in an untagged rant—the likelihood is, there’s a lot of conversations occurring on “ dark social ” that you don’t know about. Social listening involves tracking brand and competitor mentions alongside industry conversations on social media.

Social Media 214

Social Media Blog PPC Marketing 214

SellBrite

DECEMBER 6, 2017

1) Spread the word on social media. Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers. Don’t spread yourself thin by using all social media platforms. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Kissmetrics

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?

Marketing 356

Marketing Social Media PPC Customer 356

Groove

APRIL 4, 2024

A BigCommerce Benchmark Group is an anonymized group of BigCommerce eCommerce merchants who collaborate to share essential performance metrics, creating a benchmark for industry standards. Tailored recommendations and limited-time promotions can also motivate customers to spend more.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. Social Media Integration.

SEO 355

SEO Social Media Improvements PPC 355

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

PPC 156

PPC eCommerce Social Media Channel 156

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

JANUARY 27, 2021

From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. That’s not the only competitor outreach tool I recommend, however. Make sure to vet each candidate thoroughly.

Marketing 275

Marketing Social Media SEO Recommendation 275

BigCommerce

FEBRUARY 1, 2018

So, we’ve put together a quick hit list that will enable you to be more productive and stay up-to-date on your industry. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Schedule social media. or 1:47 p.m.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? How can you leverage social selling?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

MARCH 12, 2021

It’s a kind of word-of-mouth marketing using the fact that people trust the recommendations of others. During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. ” Still, others say it takes 11 times.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Groove

APRIL 4, 2024

A benchmark group, particularly in the context of Shopify Performance Data, is a collective of eCommerce businesses that anonymously share and compare key performance metrics to gauge their relative standing in the industry. Sessions: If your sessions are low, it's a signal to amplify your online visibility.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Kissmetrics

JUNE 23, 2021

For example, you might be a high-end shoe company, but your PPC competition might be discount websites. Try to outdo their persuasion – whether they’re focusing on price or are using a testimonial from an industry influencer. Finally, I would recommend staying away from making false promises. This establishes trust.

Social Media 284

Social Media Volusion Improvements Article 284

BigCommerce

NOVEMBER 2, 2017

How to use industry influencers to grow sales through search engine optimization. Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! )

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Kissmetrics

FEBRUARY 23, 2021

You should be able to find something to suit your tastes regardless of your industry or the kind of filter you’re looking to create. I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. I highly recommend businesses experiment with sponsored Snapchat filters. Launch a New Product.

Social Media 266

Social Media Recommendation Consumer PPC 266

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. The Professional account is recommended for private label sellers as it offers additional features and benefits. What is Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Best Performers in Social Media Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

APRIL 30, 2021

It’s any form of advertising that occurs online: content marketing, search engine or social media ads, influencer marketing, and so on. How to Use Paid Social Media Ads in Your Ecommerce Campaigns. By putting a bit of budget into paid social and search ads, you can cast a larger (but still targeted) net.

eCommerce 148

eCommerce Social Media Omnichannel PPC 148

Kissmetrics

SEPTEMBER 24, 2020

Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices.

Social Media 209

Social Media Recommendation Management Arts 209

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: 1: Use a “See, Think, Do” Social Media Ads Strategy. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

AUGUST 5, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. COVID-19 industry impacts: Where we stand now. Industry-spanning partnership software and technology to scale your profitable growth. Published March 12, 2020.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

Social media advertising stats + trends in the face of COVID-19. Around half of adults were using social media more at the beginning of the pandemic , with strong increases in engagement across Facebook, Instagram, and Snapchat. One of the biggest shocks to the world of social media last year was the growth of TikTok.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

Ecommerce Platforms

OCTOBER 10, 2022

But if you start a CBD business in this day and age, you can potentially capture a share of the burgeoning CBD industry—which today seems to be growing by leaps and bounds. The cannabis industry itself is completely aware of the potential health benefits. How would you like a share of $5.3 Sorry; we can’t hand it over. The trick here?

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197

Kissmetrics

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. That’s why I still recommend blogging. Blogging works.

Marketing 318

Marketing SEO Blog Live Chat 318