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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Advantages of Local Search Marketing.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP?

SEO 259
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How to Create the Perfect Business Listing

Kissmetrics

How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. After all, that’s 6 percent of billions of searches. Probably not.

SEO 276
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Deep in the Leaky Bowels of Google Search

Bryan Eisenberg

One intriguing revelation is that Google has access to an extensive array of data tables encompassing various information about webpages, domains, content, users, and potentially other third-party data. The question arises: how are these diverse data sets utilized in Google’s ranking algorithm?

Document 288
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Include all relevant health and safety information on this page, such as mask requirements for your customers and partners, vaccination policies and sanitation practices. SEOs can look around the world for trending information that needs to be conveyed to clients. and, “Do you offer local home delivery?”

SEO 260