Is Burger King’s $5 Coffee Subscription a Win for Customers (and QSRs)?
Wiser
APRIL 10, 2019
In mid-March, Burger King rolled out its $5 coffee subscription service. BK app users who signed up would receive one cup of hot coffee per day, for only $5 per month. Will consumers be swayed by this deal to get their coffee—and breakfast—from Burger King instead of their competitors?
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