Retail TouchPoints

FEBRUARY 18, 2022

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 298

eCommerce Shipping Costs Channel Operations 298

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Retail TouchPoints

SEPTEMBER 9, 2022

The Rosie platform supports local and independent grocers across more than 40 states by facilitating the use of branded ecommerce websites and mobile apps. These tools power order flow, fulfillment and afford customer insights. Local and independent grocers are so important to the grocery ecosystem.

eCommerce Platforms 268

eCommerce Platforms Payment Services eCommerce Fulfillment 268

Retail TouchPoints

FEBRUARY 7, 2024

more involvement than static content. more involvement than static content. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. That is where gamification comes in.

Retail 259

Retail Games Clothing Customer Retention 259

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 262

Customer Experience Customer eCommerce Customer Loyalty 262

Retail TouchPoints

FEBRUARY 14, 2022

The news comes on the heels of significant loyalty growth for the retailer; the number of CarePass subscribers rose more than 40% year-over-year in 2021 to hit 5.6 The news comes on the heels of significant loyalty growth for the retailer; the number of CarePass subscribers rose more than 40% year-over-year in 2021 to hit 5.6

Technology 273

Technology Improvements Consumer Electronics 273

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Retail TouchPoints

OCTOBER 16, 2023

It’s the most important weapon for success in your arsenal. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 273

Social Media Consumer Information Marketing 273

Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. DTC and VC: Is the Honeymoon Over?

Retail 240

Retail Beauty and Health Omnichannel Operations 240

Retail TouchPoints

AUGUST 8, 2022

According to our recent survey , more than a quarter (26%) of respondents said that discounts motivated their decision to enroll in a subscription experience. Not only do they drive subscriber acquisition, they can also mitigate subscriber churn and boost average order value. There are three main types of promotional offerings.

Merchant Services 253

Merchant Services Subscription Shipping Costs Gifts 253

Retail TouchPoints

JUNE 27, 2022

Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be. The result? Marketplaces Forcing Retailers to Get Unique.

Shipping Costs 248

Shipping Costs Omnichannel Customer Retention Retail 248

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. Both CLV and CLTV are common acronyms for Customer Lifetime Value and are interchangeably used.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. DTC and VC: Is the Honeymoon Over?

Retail 201

Retail Beauty and Health Omnichannel Operations 201

Algopix

JANUARY 22, 2024

Building a loyal customer base that consistently returns to make repeat purchases is the foundation of sustainable growth and profitability for any eCommerce business selling on Amazon. With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Retail TouchPoints

NOVEMBER 24, 2023

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals.

Social Media 285

Social Media Events Gifts Consumer 285

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

Customer Loyalty 94

Customer Loyalty Shipping Costs Customer eCommerce 94

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

Point of Sale 295

Point of Sale Mobile Customer Marketing 295

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. Two-thirds of respondents ( 66% ) said this was very important to them. adults and 125 marketers.

Marketing 278

Marketing Consumer Information Customer Retention 278

Retail TouchPoints

OCTOBER 18, 2023

The brand has built incredible equity and loyalty over 35 years thanks to the advocacy of child development experts and educators. And it is likely the first of many big moves following its acquisition by Spin Master. (If you are a parent, you likely have at least one Melissa & Doug toy.)

Toys 234

Toys Arts Consumer Retail 234

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 235

Payments Payment Services Customer Experience Social Media 235

Retail TouchPoints

JULY 1, 2020

economy remains unstable, rather than spending precious cash, brands need to get creative with the stable economy they totally control — their brand loyalty programs. It’s been estimated that there are 48 trillion reward points worth $360 billion sleeping in customer accounts across the globe. As the U.S.

Retail 253

Retail Social Media Travel Magazine 253

Kissmetrics

JANUARY 17, 2022

It’s getting harder than ever to connect with buyers and prospects on a personal level. Hint: It’s more than adding “$FNAME” to your email marketing!). Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

NOVEMBER 30, 2021

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. Next-gen loyalty programs offer cashback rewards for shopping.

Social Media 235

Social Media Marketing Customer Recommendation 235

lateshipment

FEBRUARY 3, 2023

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Still not convinced?

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Retail TouchPoints

AUGUST 17, 2022

Adding automation to your digital marketing strategy enables you to manage and optimize important ad elements such as bids, keywords and ad text in real time to ensure your campaigns are always tweaked to get the best results for the least amount of spend. The power of ecommerce automation is typically two-fold. Advertising. Email marketing.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Groove

OCTOBER 7, 2022

Before we jump in, It is important that we all understand the three most common categories of subscription programs that are used across the internet. The replenishment subscription model is most commonly applied to everyday consumable goods that customers need on a recurring basis. Types of Subscription Programs. Replenishment.

Subscription 195

Subscription Shopify Merchant Services Shipping Costs 195

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. In today’s era of evolving privacy regulations — at least 38 U.S.

Customer 210

Customer Retail Information Consumer 210

Retail TouchPoints

MAY 23, 2023

Then the brand went viral during the pandemic thanks to its eco-friendly handcrafted face masks, which helped Graf Lantz expand its customer base 14X over the past three years. Anecdotally, we hear from our customers that they’re still using bags and laptop sleeves from 10 years ago.

Specialty Retailers 243

Specialty Retailers Consumer Social Media Accessories 243

Retail TouchPoints

APRIL 26, 2022

Rapid delivery services are changing the convenience store landscape by adding even more options for hungry shoppers to stock up on what they need on their own schedules. The rapidly growing retailer, which raised $100 million in a February 2022 funding round, plans to open 25 new stores in 2022 , with more coming in 2023.

Payment Services 260

Payment Services Omnichannel Shipping Costs Operations 260

365 Retail

SEPTEMBER 23, 2023

Meanwhile, a recent YouGov study revealed over half (53%) of shoppers see the post-purchase experience as the most important part of their shopping experience, with 63% saying that the fulfilment, shipping, delivery and returns stage is when they are most “emotional”.

Retail 113

Retail Clothing Books Fashion 113

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

Customer 95

Customer Customer Retention Blog eCommerce 95

lateshipment

MAY 6, 2023

Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience. But most eCommerce brands, who take a top effort to convert prospects into customers, unwillingly neglect to do the same for what comes after.

Customer Experience 130

Customer Experience Shipping Costs Customer eCommerce 130

Retail TouchPoints

DECEMBER 8, 2022

Express has followed the now familiar trajectory of many mall-based brands: years of declines both in terms of revenue and customer sentiment. Those are the two most important criteria — will this be accretive to our top and bottom line, and can we drive growth through these acquisitions ?”. stake in EXPR. While Express’ U.S.

Toys 263

Toys Omnichannel Operations Fashion 263

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect. One truly can’t exist without the other,” she said. “I

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

lateshipment

MAY 28, 2020

Now put your customer in the same situation. Very frustrating - Amazon is more reliable! Read till the end to learn how you can deal with late deliveries and spur customers to spend more on your brand! Read till the end to learn how you can deal with late deliveries and spur customers to spend more on your brand!

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Smile.io

MARCH 20, 2024

Customers no longer simply appreciate being rewarded for their business—they expect it. Starting an ecommerce store is easier than ever with the rise of ecommerce platforms like Shopify. In a highly saturated market, customers have endless choices of brands to support.

Shipping Costs 76

Shipping Costs Shopify Customer Loyalty Merchant Services 76