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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. The demise of third-party cookies isn’t just another headline. Many retailers grapple with insufficient product data.

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

Consumer 301
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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

Marketing 278
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Winning Over Baby Boomers with High-Quality Product Imagery

Retail TouchPoints

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. One striking revelation from the study is that baby boomers express higher expectations for ecommerce experiences compared to other generations.

eCommerce 275
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

From intelligent personalization and dynamic content generation to automated segmentation and predictive analytics, AI tools provide invaluable insights and capabilities to streamline workflows, enhance engagement, and maximize conversion rates. Integrated into your HubSpot CRM, ChatSpot.ai You can easily request ChatSpot.ai

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Are they still on sale?

Marketing 289
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Four Ways Retailers can Leverage Generative AI to Transform their Business Today

Retail TouchPoints

Retailers embracing Generative AI can stay ahead of the curve and compete in this ever-changing competitive landscape — enabling them to lead with a customer-first approach while operating with more efficiency. Recent AI advancements have the power to reshape the way the industry operates.