article thumbnail

Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

article thumbnail

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

As a result, shopping during this period is not merely a leisure activity but a cultural norm. Partner with Chinese Influencers : Chinese consumers are very reliant on online recommendations from both their friends and Chinese influencers. It is unlikely that travel next year will be back to the pre-pandemic peak.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive.

SEO 264
article thumbnail

6 Marketing Traps You Can Catch Students With

RetailMinded

Hop on Social Media According to the Pew Research Center, 35% of US youth say that they are on at least one of the existing social media platforms almost constantly. This fact demonstrates the huge popularity of social media as a communication and leisure channel among students.

article thumbnail

Answered: The 5 top questions every European retailer has about first-party data

365 Retail

They’re following you and talking about your products on social media. Recommended audience segments: These are prescriptive, customised recommendations of segments to activate on and can provide access to deep insights, segment history and trends to power personalisation. They’re signing up for loyalty programs.

article thumbnail

How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340
article thumbnail

6 MarTech Trends in 2021 and Beyond

Kissmetrics

Some common (and growing) opportunities for personalization include: targeted emails custom video messages product recommendations social media. Further, 73 percent of Americans prefer direct mail marketing, as it allows them to read the piece at their leisure rather than forcing immediate consumption.

Marketing 278