loyalty-is-more-than-just-a-rewards-program-its-part-of-a-retention-marketing-playbook 
Smile.io
JULY 25, 2023
Every good loyalty program incentivizes one-time customers to return for a repeat purchase. But great loyalty programs give customers an experience they won’t forget. One way to accomplish this level of retention marketing is by creating a unique loyalty program that stands out from the crowd.
Smile.io
FEBRUARY 23, 2022
Any small ecommerce store owner knows that loyalty is the customer journey goal you’re aiming for. You want customers who will stick by you no matter what, get excited for your product launches, and keep coming back for more. The key to creating these brand advocates is a little something called loyalty marketing.
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