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Making Sure Your MAP Policy is Legal

Wiser

This is why careful creation of your MAP policy is critical. MAP policies (minimum advertised price policies) put a restriction on the minimum price that a service or product can be advertised as to its customers. Now, this doesn’t mean that MAP policies are illegal. Don’t be lazy.

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Can You Price Below MAP Prices?

Wiser

If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers.

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How to Protect Your Brand Through Pricing

Wiser

Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is incredibly important. So then, what can you do to make sure pricing protects your brand?

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What is a MAP Pricing Policy?

ChannelAdvisor

How can you keep things fair among sellers while maintaining your brand integrity? . What Is a MAP Pricing Policy? MAP stands for “minimum advertised price.” It is a policy a brand or manufacturer imposes on its sellers not to advertise a product below a certain threshold. . Maintain brand integrity.

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What is a MAP Pricing Policy?

ChannelAdvisor

How can you keep things fair among sellers while maintaining your brand integrity? . What Is a MAP Pricing Policy? MAP stands for “minimum advertised price.” It is a policy a brand or manufacturer imposes on its sellers not to advertise a product below a certain threshold. . Maintain brand integrity.

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How to Stop Unauthorized Sellers

ChannelAdvisor

You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty. An unauthorized seller is any reseller who lists your products without approval.

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How to Stop Unauthorized Sellers

ChannelAdvisor

You work hard handling all the facets of merchandising your products: manufacturing quality goods, optimizing listings, partnering with reliable sellers and new channels, advertising for greater visibility and engaging customers for long-term loyalty. An unauthorized seller is any reseller who lists your products without approval.