Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 438

Marketing Management Other B2B 438

Forrester eCommerce

MARCH 2, 2022

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM?

Management 195

Management Marketing B2C Operations 195

Forrester eCommerce

JANUARY 25, 2024

Although the identity and access management (IAM) market is still emerging in China, its importance and priority have grown significantly due to digital transformation trends, regulatory requirements, and increasingly sophisticated cyberattacks and the resulting data breaches.

Management 242

Management Marketing 242

Forrester eCommerce

MARCH 11, 2020

Measuring marketing performance is not just a tongue twister; it’s hard work. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […].

Marketing 339

Marketing Management Channel Customer 339

Forrester eCommerce

AUGUST 8, 2022

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

Operations 195

Operations Marketing Management Information 195

Forrester eCommerce

MARCH 2, 2022

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM?

Management 195

Management Marketing B2C Operations 195

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Retail TouchPoints

JANUARY 8, 2024

The L’Occitane Group has streamlined its leadership structure, combining the responsibilities of CEO and Group Managing Director and naming current Group Managing Director Laurent Marteau as its new Group CEO. Marteau joined L’Occitane as Group Managing Director in 2022.

Management 215

Management Marketing Retail 215

Forrester eCommerce

SEPTEMBER 11, 2020

Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve.

Management 544

Management Customer Marketing Customer Experience 544

Forrester eCommerce

JUNE 7, 2019

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Marketing 349

Marketing Management Technology B2C 349

Forrester eCommerce

JUNE 17, 2022

The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control. I know that CMOs are busy — I mean, really busy. Practically speaking, there are only so many hours in a day, so it stands to reason that […].

Management 370

Management Operations Marketing Customer 370

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 330

Channel Marketing Management B2C 330

Forrester eCommerce

MAY 19, 2023

Every time I talk to people about skills management, we arrive at two conclusions: 1) skills management has a ton of potential benefits; and 2) it’s incredibly confusing. The market is full of articles unpacking number one, so I want to share what I’ve learned about number two.

Management 195

Management Article Marketing Customer 195

Kissmetrics

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 363

Management Social Media eCommerce SEO 363

Forrester eCommerce

SEPTEMBER 21, 2023

A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares).

Management 228

Management Marketing 228

Retail TouchPoints

OCTOBER 11, 2023

In fact, data from Legion Technologies finds that 37% of managers say they’re hiring more minors due to the shortage. However, ensuring compliance is especially tricky for retailers operating in multiple markets, as labor stipulations will vary from location to location and any changes must be made in time with laws taking effect.

Management 246

Management Technology Operations Retail 246

Forrester eCommerce

JULY 30, 2021

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics.

Customer 523

Customer Management Marketing Customer Experience 523

Retail TouchPoints

JANUARY 25, 2022

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. 4) Think Big: Improve supply chain and inventory management. Evolving a retailer’s marketing strategy and approach can take time. Act small: Use a QR code! The QR code is back.

Management 235

Management Marketing Order Fulfillment Customer Experience 235

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

DECEMBER 29, 2022

In a market so large and competitive, businesses compete to stand out to deliver bigger and better. Let us look at a few ways to improve customer experience in the retail industry through knowledge management. What is Knowledge Management and Why is it Important? trillion in 2023. Knowledge acquisition. Knowledge application.

Customer Experience 300

Customer Experience Management Customer Retail 300

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

eCommerce Marketing 236

eCommerce Marketing eCommerce Marketing Mobile 236

Forrester eCommerce

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

Presentation 370

Presentation Management Marketing Customer 370

Forrester eCommerce

MARCH 17, 2020

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

B2C 351

B2C Marketing Retail Management 351

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 242

B2B Events Management Marketing 242

Forrester eCommerce

APRIL 12, 2022

The bot management market has matured considerably over the past few years. With the release of The Forrester Wave: Bot Management, Q2 2022, we see a market that […].

Management 195

Management Marketing Customer 195

Retail TouchPoints

JANUARY 30, 2024

store managers’ base pay from an average of $117,000 per year to $128,000 and has redesigned its bonus program to include a store’s profits, not just its sales. Bonuses could now amount to 200% of a manager’s base salary. A strong labor market has many retailers raising wages and improving benefits for workers at multiple levels.

Management 229

Management Operations Blog Improvements 229

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Forrester eCommerce

SEPTEMBER 21, 2020

Who should own go-to-market strategy?” “Who These questions aren’t surprising, given that one of the most common topics we help our clients with through our Product Management and Portfolio Marketing research services is establishing or improving the product commercialization and lifecycle process. Who creates user personas?”

Management 212

Management Marketing Improvements Customer 212

Forrester eCommerce

SEPTEMBER 18, 2023

I led Forrester’s recent update of the Forrester Wave evaluation of the HCM market after three years in which the market rapidly evolved.

Management 417

Management Marketing 417

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […]. Channel and alliance leaders are known to be good jugglers.

Management 417

Management Channel Marketing Multichannel 417