Forrester eCommerce

MAY 1, 2024

This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel the organization’s long-term success. Forrester announces the opening call for our annual Security & Risk Enterprise Leadership Award. Learn more about the award and how to apply here.

Management 235

Management 235

Retail TouchPoints

DECEMBER 29, 2022

Let us look at a few ways to improve customer experience in the retail industry through knowledge management. What is Knowledge Management and Why is it Important? A proper knowledge management strategy will help you not only organize and store expert advice and information but also improve the customer experience overall.

Customer Experience 332

Customer Experience Management Customer Retail 332

Forrester eCommerce

APRIL 20, 2018

After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to manage their data privacy more easily. Written with Paul McKay, Senior Analyst at Forrester.

Management 256

Management 256

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Another major customer data management (or CDM) problem businesses face is dealing with outdated and inaccurate information. Additionally, inaccurate information can lead to privacy concerns.

Customer Data 187

Customer Data Improvements Management Customer 187

Kissmetrics

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 363

Management Social Media eCommerce SEO 363

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Retail 86

Retail Customer Data Channel Social Media 86

Retail TouchPoints

MARCH 18, 2024

The new solution, which is part of Google’s enterprise search engine campaign management tool, Search Ads 360 (SA 360), aims to help retailers offer advertisers these kinds of closed-loop campaigns in Google Search and Google Shopping.

Retail 306

Retail Management Blog Channel 306

Forrester eCommerce

OCTOBER 30, 2022

In 2023, the risk function will rise at European organizations, but one major firm will lose employee trust through misuse of tech. Find out more in our 2023 cybersecurity predictions.

Management 195

Management Customer 195

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. It’s the most important trend for managers at 60.5%. Cookieless & Consumer Privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

APRIL 9, 2024

I’ll never forget my 40th birthday trip to Istanbul when the hotel staff not only wished me a happy birthday when I checked in, but the general manager surprised me with a cake, champagne and a handwritten note with 40 things to do in Istanbul. where he was the Senior Director managing large travel relationships. issuing community.

Merchant Services 250

Merchant Services Travel Management Consumer 250

Forrester eCommerce

OCTOBER 24, 2023

This report looks at how generative AI will affect six different security domains: detection and response, Zero Trust, security leadership, product security, privacy and data protection, and risk and compliance. There’s […]

Management 501

Management Customer 501

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. Oversight of this type helps ensure that AI-powered personalization respects customer privacy. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 332

Retail Customer Experience Technology Customer Data 332

Retail TouchPoints

JANUARY 29, 2024

The Privacy Conundrum This all sounds great, but how is it achieved while remaining compliant with current data and privacy regulations? He later worked as a management consultant at McKinsey & Company, ran his own consultancy, ran several startups, and held multiple C-suite and leadership roles.

Retail 303

Retail Toys Fashion Customer 303

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. In this article, you will learn 5 data security and privacy best practices in B2B SaaS subscription businesses. Pro tip: Subscription management is a complex task for many businesses out there.

B2B 52

B2B Subscription Customer Data Information 52

ChannelAdvisor

APRIL 28, 2021

The privacy wars are heating up. release includes, among other upgrades, App Tracking Transparency (ATT), a long-awaited privacy feature that will require apps to ask users for permission to track them across other apps and websites. . What’s still unclear is just how much consumers actually value privacy when it comes to their data.

eCommerce 98

eCommerce Events Consumer Other 98

Forrester eCommerce

JUNE 10, 2020

We are currently at the beginning of Phase Three (Management) as regions and businesses reopen. To help with your pandemic recovery plans, Forrester developed two sets of pandemic management protocols for bringing employees back. You must also consider operational, privacy, and compliance risks in your pandemic recovery plans.

Operations 459

Operations Management 459

Forrester eCommerce

JUNE 21, 2023

Forrester is thrilled to announce its inaugural Security & Risk Enterprise Leadership Award, which will recognize security organizations that have transformed the security, privacy, and risk management functions to fuel long-term success. Learn how to apply here.

Management 195

Management Customer 195

ChannelAdvisor

APRIL 28, 2021

The privacy wars are heating up. release includes, among other upgrades, App Tracking Transparency (ATT), a long-awaited privacy feature that will require apps to ask users for permission to track them across other apps and websites. . What’s still unclear is just how much consumers actually value privacy when it comes to their data.

eCommerce 87

eCommerce Events Consumer Other 87

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. When done right it shows that you value your customers’ privacy.

Retail 268

Retail Technology Consumer Other 268

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead. patents.

eCommerce Marketing 244

eCommerce Marketing eCommerce Customer Experience Management 244

Groove

FEBRUARY 9, 2024

The tag manager guide directly from Google is the best way to learn about the various tags and implementations you can do. Data Management: Best Practices One strong best practice is to tailor your events and conversions to align with your business goals. Check your dashboard to relink, rename, or retag the event so it populates.

Shopify 195

Shopify Events eCommerce Management 195

Retail TouchPoints

APRIL 14, 2023

Against this backdrop of economic uncertainty, consumers are finding ways to manage their budgets while also staying loyal to the brands they love. Others just want a simple way to limit spending, and a prepaid card can help them manage their daily life. Consumer concerns around inflation also remain “highly elevated”.

Payment Services 268

Payment Services Subscription Banking Information 268

Forrester eCommerce

DECEMBER 21, 2023

Learn three key lessons from our partnership with Women in Security and Privacy (WISP) in sponsoring attendees at our Security & Risk Forum.

Management 276

Management 276

Retail TouchPoints

MARCH 14, 2024

The four key strengths that retailers need to build or to nurture are: data depth; data quality; a simple process for media buyers; and a technology stack that enables data management, audience building, tracking, measurement and billing. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers.

Retail 294

Retail Omnichannel Consumer Channel 294

GetElastic

JANUARY 30, 2020

The California Consumer Protection Act (CCPA) is a new e-commerce privacy policy that went into effect January 1, 2020. Personal data and privacy are at the forefront of consumers’ and policy makers’ minds. CCPA is a bill intended to enhance privacy rights and consumer protection for residents of California, United States.

eCommerce 88

eCommerce Customer Data Information Consumer 88

Retail TouchPoints

JUNE 12, 2023

Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. The technology can also enable retailers to optimize their end-to-end operations, manage pricing and organize logistics. Some AI applications are built to ensure privacy first, and these are the ones companies should be considering.

Retail 268

Retail Technology Games Recommendation 268

Forrester eCommerce

FEBRUARY 7, 2020

In the recently released report, “The Forrester New Wave™: Bot Management, Q1 2020,” we talked about the range of bot attacks that organizations are facing, from simple web scraping bots to sophisticated bots that mimic human behavior. We didn’t spend much time talking about the web scraping scenario, but both good and bad bots do this.

Management 308

Management 308

Retail TouchPoints

MARCH 18, 2024

The survey also indicated that retailers are responding to these potential dangers: 62% have established guidelines to address transparency, data security and privacy around the ethical use of generative AI, as well as commitments around ensuring trustworthy and unbiased outputs. It needs to be operationalized.”

Retail 303

Retail SEO Operations Consumer Goods 303

Retail TouchPoints

SEPTEMBER 12, 2023

Prior to BJ’s, Harve served as Global CIO at Fresenius Medical Care, where she led information technology, privacy assurance, cyber, digital and data security across key business units. She also held various CIO and technology leadership roles at Hill-Rom, Novartis and Shire, along with other senior management positions during her career.

Information 231

Information Technology Operations Improvements 231

Forrester eCommerce

FEBRUARY 24, 2023

As we looked at the top breaches and privacy violations of 2022 — and there was activity right up to […] 2022 didn’t let up on the security incidents – according to Forrester’s 2022 Security Technographics Survey, 74% of security decision makers experienced at least one data breach at their firm in the previous twelve months.

Management 370

Management Customer 370

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 291

Social Media B2C B2B Customer Data 291

Groove

DECEMBER 5, 2022

Although this rule was primarily instituted to maintain the natural environment as much as possible while humans live upon it - it presents challenges to those looking for privacy from neighbors and passers-by. They ultimately selected HubSpot, our personal favorite CRM, to store and manage their customer records. Enter Caragh Nursery.

Marketing 370

Marketing Accessories Management Customer 370

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278

Marketing Consumer Information Customer Retention 278

ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. These changes did not come out of nowhere.

Customer 87

Customer Consumer Information Other 87

Forrester eCommerce

JULY 26, 2023

In the online world, proving that you’re dealing with a real person is cumbersome and full of friction; and it’s even tougher to make sure it’s the same person as last time while at the same time preserving that person’s privacy. But Worldcoin, formally launched on July 24, 2023, raises more issues than it solves. […]

Management 195

Management Customer 195

Forrester eCommerce

FEBRUARY 5, 2020

Unfortunately, this data dependency has put them in a precarious situation: The once abundant pool of consumer data is drying up thanks to privacy regulations, browser protections, and walled gardens’ unwillingness to share data […].

Marketing 446

Marketing Consumer B2C Management 446