Forrester eCommerce

DECEMBER 20, 2023

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

Technology 451

Technology Blog Marketing Operations 451

PERQ

MAY 19, 2020

Apartment marketing blogs offer rental communities a multitude of benefits, yet they aren’t commonly included in property management marketing plans. Ironically, those working in the multifamily property industry rely heavily on blogs written by marketing and leasing experts to spot new trends, learn about.

Blog 36

Blog Marketing Management SEO 36

Forrester eCommerce

SEPTEMBER 28, 2023

*This blog post is co-authored by Sohm Gough Small and mid-sized businesses (SMBs) have been battered over the past three years by the continuing to face headwinds of inflation, supply chain interruptions, macroeconomic uncertainty, and disruptive technologies that threaten market upheaval.

Banking 440

Banking Supplies Blog Operations 440

My Wife Quit Her Job

JANUARY 16, 2024

His blog has been featured in Lifehacker, Forbes, Market Watch, CNBC, US News, Business Insider and countless other publications. A couple listeners have recently emailed me asking me whether blogging is still a viable business model.

Blog 245

Blog Other Marketing 245

Forrester eCommerce

AUGUST 29, 2023

This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.

Technology 365

Technology Blog Marketing Operations 365

Forrester eCommerce

DECEMBER 15, 2023

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

Marketing 251

Marketing Blog 251

Forrester eCommerce

AUGUST 17, 2023

Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.

Blog 370

Blog Marketing B2B 370

Bronto

APRIL 18, 2017

As more and more consumers are using mobile devices to shop and buy, we asked Bronto Summit speakers about their success with mobile marketing. The post Bronto Summit Blog Series: Marketing to Mobile Shoppers appeared first on Bronto Blog.

Blog 54

Blog Mobile Marketing Consumer 54

My Wife Quit Her Job

DECEMBER 18, 2023

Whether you’re looking to turn a hobby into a revenue stream or capitalize on a gap in the market, you’ll find many side hustle ideas that can grow into a full-time income. Blogging Blogging is a form of online content creation where you publish written posts on a specific topic.

Hobbies 231

Hobbies Banking Blog Marketing 231

Forrester eCommerce

OCTOBER 18, 2022

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.

Marketing 370

Marketing Blog 370

Groove

APRIL 18, 2024

It also allows for personalized marketing and better customer service. Data should include products, customers, previously filled orders, store credits, gift cards, certificates, pages and blogs. Edit meta descriptions for product pages, webpages, collection pages and blogs in Shopify. Create and verify a sitemap with Google.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

Forrester eCommerce

DECEMBER 11, 2020

In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine! A grand trine in astrology occurs when three planets are exactly 120 degrees apart.

B2B 483

B2B Webinar Marketing Blog 483

Forrester eCommerce

JULY 22, 2021

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR?

Blog 545

Blog Marketing Operations Customer 545

Forrester eCommerce

JUNE 27, 2022

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process.

B2B 352

B2B Marketing Blog Information 352

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Forrester eCommerce

DECEMBER 10, 2020

Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.

Marketing 518

Marketing Blog Customer 518

Forrester eCommerce

MARCH 16, 2021

Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations.

B2B 483

B2B Webinar Blog Improvements 483

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Forrester eCommerce

AUGUST 11, 2023

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy.

Marketing 195

Marketing B2B Blog 195

Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. Be a Blog Commenter.

Marketing 325

Marketing Social Media Webinar Web Design 325

Forrester eCommerce

JULY 16, 2023

Following my previous blog post, The What, Why, And How Of Values-Driven Marketing and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. Many online adults regularly purchase from […]

Marketing 195

Marketing Blog Customer Customer Experience 195

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Marketing 351

Marketing SEO Blog Social Media 351

ChannelAdvisor

OCTOBER 16, 2020

During the COVID-19 pandemic, retailers had to throw out their marketing plans for Q2 and continually adjust their Q3 plans as US states closed, partially and unevenly reopened and, in some areas, closed again. We compiled their expert insights into a marketing guide to have a successful holiday season. Avoid easy mistakes.

Blog 64

Blog Marketing Customer Loyalty Mobile 64

Forrester eCommerce

AUGUST 10, 2023

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

Webinar 195

Webinar Blog Marketing B2B 195

Forrester eCommerce

MAY 29, 2023

Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid in-between.

Operations 195

Operations B2B Recommendation Blog 195

My Wife Quit Her Job

JANUARY 27, 2021

Larry is one of the most successful bloggers that I know and he recently sold his personal finance blog Investor Junkie for a mid 7 figure sum. He’s also a master of stats, SEO, and affiliate marketing. In this episode, we’re going to learn about his story and how he managed to grow such a profitable blog.

Marketing 289

Marketing SEO Blog Management 289

Forrester eCommerce

JULY 17, 2023

This blog post highlights two areas where portfolio marketers should explore using generative AI in their messaging process. Generative AI has the potential to impact B2B messaging for the better. It can help craft messages based on buyers’ needs, but this requires experimentation and iteration.

B2B 195

B2B Marketing Blog 195

Forrester eCommerce

MAY 11, 2021

In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Indonesia. My previous blog post looked at the state of DT in Malaysia.

Blog 308

Blog Marketing Customer 308

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Why not make it a priority for marketing yourself?

Social Media 334

Social Media Blog Channel Events 334

Forrester eCommerce

JANUARY 18, 2023

Being a Forrester marketing operations analyst for 60+ days, my learning journey has been quite informative. From the view of an ex-marketing operations practitioner, I highlight what I would have done differently if I had access to the Forrester assets when I was a practitioner. Check out what I have discovered so far.

Operations 195

Operations Recommendation Blog Information 195

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Marketing 362

Marketing Social Media Blog Improvements 362

Retail TouchPoints

JANUARY 30, 2024

in a blog post. A strong labor market has many retailers raising wages and improving benefits for workers at multiple levels. “The number one driver of job satisfaction is an associate’s manager, and we believe that you — our front-line leaders — are the best in retail,” wrote Cedric Clark, EVP, Store Operations, Walmart U.S.

Management 278

Management Operations Blog Improvements 278

Forrester eCommerce

JUNE 25, 2021

Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection. (..)

Blog 368

Blog Marketing B2C Customer 368

Kissmetrics

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is.

Blog 328

Blog Social Media Other Books 328

Kissmetrics

SEPTEMBER 19, 2020

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. But with so many options to choose from, picking the best blogging platform can feel overwhelming. Do you want to make money?

Blog 341

Blog Hobbies Recommendation Social Media 341

Groove

FEBRUARY 15, 2024

A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. This guide will explore the best SEO tools and how they can help your organic marketing efforts. Not sure exactly how to optimize your SEO strategy?

SEO 397

SEO Shopify Blog Marketing 397

Groove

NOVEMBER 26, 2021

In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. It includes a variety of features that allow marketers to create a truly personalized experience for every person that visits your website.

BigCommerce 195

BigCommerce Marketing Shopify Merchant Services 195