Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 448

B2B Marketing 448

Retail TouchPoints

MARCH 21, 2024

That’s why retailers must find ways to optimize their cloud resource planning strategies ahead of a time of demand. Scalability Is Key One key aspect of effective cloud resource planning is being able to dynamically scale infrastructure. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

eCommerce 257

eCommerce eCommerce Platforms Events Customer Experience 257

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

Technology 425

Technology Marketing Operations B2B 425

Groove

APRIL 18, 2024

What is enterprise resource planning (ERP)? This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

Forrester eCommerce

JANUARY 26, 2024

Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market. I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024.

B2C 276

B2C Customer Data Marketing Customer 276

Bootstrapping Ecommerce

JANUARY 15, 2018

We’ve compiled the 10 best marketing outsourcing & development services you can use to help relieve you of some of your to-do list. The post 10 Marketing Outsourcing & Development Resources for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

eCommerce 76

eCommerce Marketing 76

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. Users get unlimited access to HubSpot's impressive set of resources, including HubSpot Academy and community forums.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. Users get unlimited access to HubSpot's impressive set of resources, including HubSpot Academy and community forums.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Retail TouchPoints

APRIL 12, 2024

The newsletter will draw on Outside’s extensive content network, including video, digital learning resources, long-form stories and podcasts, as well as its database of more than 10 million local trails and routes via Trailforks and Gaia GPS , plus an events database via AthleteReg. “By

Outdoor 147

Outdoor Events Supplies Recommendation 147

Retail TouchPoints

APRIL 18, 2024

Gopuff has partnered with Misfits Market , an online grocer dedicated to reducing food waste that delivers to Gopuff’s microfulfillment centers nearly every day, while Grubhub will work with Mercato , an online marketplace for independent grocery stores with more than 950 retailers across the country.

Small Business Retail 264

Small Business Retail Banking Fulfillment Supplies 264

Retail TouchPoints

NOVEMBER 2, 2023

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. To overcome this challenge, ecommerce marketers need to be empowered with tools that enhance their ability to do their jobs. The official, complete elimination of all third-party cookies is now on track for the second half of 2024.

eCommerce Marketing 274

eCommerce Marketing eCommerce Customer Experience Management 274

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

MARCH 14, 2024

The retailer already has opened similar pro-focused hubs across the country and expects to have 17 top pro markets equipped with new capabilities by the end of this year.

Fulfillment 263

Fulfillment Supplies Management Customer 263

Retail TouchPoints

MARCH 11, 2024

DoorDash has launched a Made by Women platform designed to champion female chefs and restaurateurs and provide access to marketing, educational and financial resources.

Marketing 147

Marketing Management Consumer 147

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. However, this isn’t enough even if the company is operating in a local market only. Competitive stock monitoring provides opportunities to optimize your marketing resources. This comparison, however, has its limits.

Telecommunications 264

Telecommunications eCommerce Platforms Games eCommerce 264

Groove

MARCH 12, 2024

The conversation shines a light on the challenges and successes encountered in scaling the business, particularly through direct-to-consumer (D2C) strategies that leverage unique product customization and American craftsmanship to stand out in a competitive market. Gentry Jensen "I really do not want to put junk out into the marketplace.I

Outdoor 195

Outdoor eCommerce BigCommerce Travel 195

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 246

Workshop Consumer Improvements Recommendation 246

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. And if you want to stay up to date on the best practice and how to get s**t done, then you need to bookmark this resource. In this article, you will get access to the best resources on how to get thing done. What is Digital Marketing? For digital marketing, the difference is.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

Multi-channel 264

Multi-channel Payment Services Automotive Consumer 264

Retail TouchPoints

APRIL 27, 2023

Fulfillment Item Forecasting, Fulfillment Order Forecasting and Fulfillment Labor and Resource Forecasting were designed to enable retailers to better solve these challenges: • Fulfillment Item Forecasting aims to forecast demand based on consumers’ order specifications and aggregate the data within a given postal code.

Improvements 278

Improvements Fulfillment Omnichannel Supplies 278

Groove

JUNE 28, 2022

The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370

Retail TouchPoints

APRIL 6, 2023

ICSC has launched ICSC Marketplaces IQ, a centralized platform designed to help retailers search commercial and retail properties for lease or sale, perform market research and conduct analyses. The platform was created in partnership with Realtors Property Resource and is available to ICSC members at no additional cost.

Information 276

Information Marketing Retail 276

PERQ

NOVEMBER 19, 2019

Equipped with your strategy, benchmarks, goals and budget for 2020, you are ready to invest in multifamily digital marketing resources to help your property management company succeed in the year ahead.

Marketing 28

Marketing Management 28

Forrester eCommerce

FEBRUARY 23, 2023

On top of this, the need to tailor the launch to each market increases the complexity and need for resource. In addition, regional marketers are often faced with three critical challenges: lack of visibility […]

Marketing 195

Marketing B2B 195

Retail TouchPoints

APRIL 25, 2024

How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets. of all ad revenue , outpacing television advertising. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

Retail 227

Retail Customer Loyalty Technology Marketing 227

Forrester eCommerce

SEPTEMBER 9, 2019

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. If yes, I want to hear from you!

B2C 311

B2C Mobile Management Marketing 311

Forrester eCommerce

JUNE 8, 2023

In my marketing career, I don’t recall a time where my goal was anything other than to drive (or at least meaningfully contribute to) brand and company growth. Despite any macro headwinds or resource constraints, the objective was always […] If a brand was growing — grow more! If it was declining — turn it around!

Marketing 195

Marketing Other B2C Customer Experience 195

Forrester eCommerce

JUNE 8, 2023

Despite economic uncertainty, the job market remains tight. Yet there is an undertapped labor resource to help address this problem. This is especially true for tech workers. Although people with autistic traits are more likely to pursue STEM degrees, they are disproportionately overqualified for the roles they are in.

Management 195

Management Marketing 195

Forrester eCommerce

NOVEMBER 17, 2022

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed.

Operations 195

Operations Marketing B2B 195

Forrester eCommerce

SEPTEMBER 14, 2021

Marketing Resource Management (MRM) tools. MRM tools are the marketing engine that make your marketing department go. Circuit boards. All things that aren’t front-and-center but are critical for daily operations.

Marketing 195

Marketing Channel Operations Management 195

Retail TouchPoints

JANUARY 26, 2024

This new goal reflects Kroger’s evolving approach to sustainability and resource conservation, including setting clear expectations with growers to support the transition to more sustainable fresh food production. Whole Foods Market debuted a new “pollinator policy” for its produce and floral purchasing in December 2023.

Supplies 257

Supplies Management Marketing Retail 257

Groove

FEBRUARY 20, 2024

A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. Users get unlimited access to HubSpot's impressive set of resources, including HubSpot Academy and community forums.

Shopify 195

Shopify eCommerce B2B Live Chat 195

Groove

APRIL 15, 2024

You’ll be able to reach a broader audience and garner new markets. Competitive Advantage: BigCommerce B2B Edition gives you a competitive edge as it allows you to adapt to the changing market dynamics quickly. Global Reach: Customers who normally would not have ordered from your store because of distance can now order.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335