Groove

APRIL 15, 2024

While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. They can also leverage pricing strategies and increase customer experiences. You’ll be able to reach a broader audience and garner new markets.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

APRIL 5, 2024

iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail.

Retail 306

Retail Games Leisure Multi-channel 306

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 386

Shopify Marketing Social Media SEO 386

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

APRIL 18, 2024

These brands already have been routinely using Luminate data to inform everything from their product development to retail strategies. Now, as marketers prepare for signal losses , the addition of Walmart Luminate audience insights will give brands even more precision to accelerate their growth.” in a blog post.

Retail 251

Retail Omnichannel Information Supplies 251

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. Segmentation With Forms. The Challenge.

Marketing 370

Marketing Accessories Management Customer 370

SheerID

APRIL 1, 2020

Learn about market segmentation and explore some of the common types of segmentation. SheerID can help you target your customer marketing properly!

Marketing 97

Marketing Customer Blog 97

Groove

APRIL 28, 2022

So, they reached out to our team for help with using Klaviyo email and SMS. Get ready to learn more about this incredibly successful email marketing story below. Bronto became end of life at the end of May 2022, meaning that the platform no longer supported Shambhala’s email marketing efforts. Set Up Core Segments.

Merchant Services 370

Merchant Services Books Shopping Carts Social Media 370

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software. Customer purchases multiple times in one month.

eCommerce 370

eCommerce Marketing Merchant Services Recommendation 370

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. This unified view of customer data allows businesses to create targeted marketing campaigns, personalized communication, and more effective customer segmentation.

Shopify 379

Shopify Live Chat Customer Data Information 379

Retail TouchPoints

MARCH 13, 2024

Proactively recognizing the potential, these brands strategically merged their positioning and targeted new customer segments, working to overcome the negative effects of the pandemic that led to drastically reduced in-person traffic. However, not all customers behave the same.

Multi-channel 253

Multi-channel Payment Services Automotive Consumer 253

Retail TouchPoints

SEPTEMBER 28, 2023

Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. Mass adoption and changing customer expectations have raised the bar. What is Search Hyper-Personalization?

Gifts 266

Gifts eCommerce Recommendation Technology 266

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Groove

AUGUST 30, 2023

To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. A tool that can gather, clean, and save contact information from multiple sources to use elsewhere. Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly.

Customer Data 363

Customer Data Customer Multi-channel Management 363

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Use A Lead Capture Tool. Create Segmented Lists. What was once a burden ?

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

DECEMBER 9, 2020

Looking to drive conversions with eCommerce marketing software ? Whether your goal is to build customer relationships or drive revenue, the features and functionality of both Klaviyo and Bronto will allow your online business to do just that. In this blog, we're evaluating Klaviyo vs. Klaviyo: More Than Just Email Marketing.

Marketing 370

Marketing Recommendation eCommerce Magento 370

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. Complexity cannot live here.

Retail 262

Retail Omnichannel Consumer Channel 262

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 242

Marketing Beauty and Health eCommerce Consumer 242

Groove

OCTOBER 28, 2020

As a Premier Magento Agency , our team of developers created a HubSpot Magento Integration to help eCommerce businesses sync valuable customer and order data from their Magento stores into HubSpot. Integrating this data allows businesses to better market their brand to their audience. Segment Your Customers.

Magento 329

Magento Shopping Carts Download eCommerce 329

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing? Segmentation.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

JUNE 28, 2022

This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. This included sending frequency, cadence, list segmentation and more.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Segment your contacts.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Determine the probability of customer churn.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Follow-Up With Customers Post-Purchase. Core Features.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Kissmetrics

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? When to Use Automated Email Marketing. The key here is scale.

Marketing 350

Marketing Customer Improvements Information 350

Retail TouchPoints

MAY 15, 2023

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. It requires commitment, effort and accountability from both sides of the equation.

Marketing 265

Marketing Technology Definition Customer 265

UpSellIt

APRIL 22, 2024

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing.

Comparison Shopping 125

Comparison Shopping Technology Conversion Optimization Recommendation 125

Groove

APRIL 22, 2024

When you start an eCommerce business, the first decision you'll have to make is which platform to use for your eCommerce store. To estimate your Shopify store costs, be sure to include credit card fees and the costs of any apps or add-ons you use. Shopify is one of the most trusted names in the eCommerce space, with more than 4.5

Shopify 195

Shopify Shipping Costs Live Chat Point of Sale 195

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. ” However, some alternative wine segments are seeing growth with younger demographics. The key is to avoid early mass media investment.

Marketing 315

Marketing Omnichannel Channel Social Media 315

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy.

Merchant Services 250

Merchant Services Travel Management Consumer 250

Retail TouchPoints

DECEMBER 14, 2022

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End will leverage human-centric AI to better engage existing customers and build a better customer for the future.

Marketing 277

Marketing Customer 277

Kissmetrics

FEBRUARY 20, 2021

Cohort Analysis is a particularly useful feature for marketers and small businesses. To be clear, this process is not unique to digital marketing. Analyzing specific segments, instead of your audience as a whole, will give you a clearer idea of what makes a great customer for your business.

eCommerce 350

eCommerce Events Mobile Channel 350

Retail TouchPoints

JANUARY 11, 2024

As the use cases for this technology have become more clear, in 2024 we’ll see generative AI step into the arena as retailers move from experimentation to production, unlocking both efficiency and revenue opportunities — securely and at scale. Put simply, generative AI offers unprecedented ease of use to help solve everyday problems.

Retail 251

Retail eCommerce Technology Social Media 251