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The Role of CRO Tools in Optimizing Loyalty Programs

Smile.io

Once a loyalty program is launched, the work is far from over. A loyalty program should not be viewed as a static entity but rather as a dynamic element that evolves to meet the changing needs and desires of your clients. Let's take a look at a few specific ways you can use CRO to improve engagement with your loyalty offers.

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Why You Should Be Marketing With The Lucky Loyalty Effect

Smile.io

You’ve likely run a giveaway, sweepstakes, or contest for your business before. You’d be surprised to know, though, that not everyone believes that your winner is chosen at random. In fact, your most loyal customers think the odds are skewed in their favour.

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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

It’s often believed that innovation is an innate talent that only a lucky few are born with. With tough times ahead, it’s reasonable to think about new ways to bring more revenue in: “Should I add new products, new services, or should I try new marketing to reach a new category of customers?” Fortifying for the Future.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. Not very far, it seems.

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50+ Best Shopify Apps for 2023 (Free and Paid)

Ecommerce Platforms

As you learn from on our Shopify reviews , this platform has consistently squashed competition because of a modern interface, beautiful support options and one of the best app stores on the market. We sprinkled in apps from all categories, ranging from marketing to sales, social media to shipping, and customer service to reporting.

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory. Spoiler alert: He got his 375,000 , and then some.

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Essential Things To Include In Your Product Marketing Strategy

RetailMinded

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.