BigCommerce

JULY 2, 2020

You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,…

Mobile 543

Mobile Marketing eCommerce eCommerce Marketing 543

Forrester eCommerce

OCTOBER 27, 2023

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Games 391

Games Mobile B2C Customer 391

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 384

Mobile Marketing Customer Experience B2C 384

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 310

Mobile Technology Marketing Consumer 310

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 290

Marketing Customer Social Media POS 290

Groove

DECEMBER 23, 2020

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% billion, up 7.5% from last year. of online sales (vs.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Forrester eCommerce

SEPTEMBER 14, 2021

Use these five criteria to enhance the efficacy of your mobile messaging practices. It's time to meet your customers where they are.

Mobile 195

Mobile Marketing Customer Customer Experience 195

Retail TouchPoints

SEPTEMBER 16, 2022

Shopping list marketing and insights platform AdAdapted has launched Shoppable Video Ads. The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video.

Mobile 277

Mobile Customer Retail Article 277

Retail TouchPoints

AUGUST 23, 2021

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies. ” What’s Next?

Mobile 264

Mobile Payment Services Technology Payments 264

Retail TouchPoints

JANUARY 20, 2022

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

Mobile 278

Mobile Retail Gifts Download 278

UpSellIt

MARCH 27, 2024

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 114

Mobile Recommendation Technology Shopping Carts 114

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 292

Mobile Customer Experience Magazine Customer 292

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 273

Mobile Mobile eCommerce eCommerce Shipping Costs 273

Retail TouchPoints

AUGUST 10, 2023

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 246

Mobile Retail Consumer Customer Experience 246

Retail TouchPoints

JUNE 16, 2022

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. Bluecore Mobile aims to help retailers offer consistent, personal experiences to their customers through mobile devices, similar to how they interact with brands elsewhere.

Mobile 264

Mobile Social Media Retail Channel 264

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 340

Mobile Marketing Customer Experience B2C 340

Groove

JANUARY 31, 2022

This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. Drive Conversions & Mobile Sales. Keep Security Your Top Priority. TLS Connection.

Merchant Services 195

Merchant Services Payment Services Payments Mobile 195

MakeWebBetter

MARCH 5, 2024

Mobile is Your Answer! Don't let a clunky mobile experience cost you sales. Shopline and mobile apps transform your store into a mobile shopping haven, attracting customers and boosting sales. The post Shopline and Mobile Apps: Your Mobile Shopping Dream Team! Frustrated by Cart Abandonment?

Mobile 78

Mobile Customer eCommerce Platforms eCommerce Marketing 78

Retail TouchPoints

AUGUST 4, 2023

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Mobile 241

Mobile Banking Recommendation Operations 241

Groove

JUNE 15, 2022

The new way of purchasing goods and services is through Mobile Payments whether you are shopping online or in-store. As millions of users start to use mobile payments each year, it is projected that 4.8 billion people will be completing transactions through mobile payments by 2025. What Are Mobile Payments?

Mobile Payments 195

Mobile Payments Payment Services Mobile eCommerce 195

Retail TouchPoints

AUGUST 16, 2023

7-Eleven has upgraded its mobile app with simplified login and registration, a centralized deals and rewards area for 7Rewards loyalty members and improved in-app shopping and delivery experiences via 7NOW Delivery.

Mobile 237

Mobile Apparel Improvements Customer Experience 237

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 157

Merchant Services Games Payments Payment Services 157

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Forrester eCommerce

JUNE 7, 2018

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186

Mobile Marketing Channel Customer Experience 186

Retail TouchPoints

MAY 21, 2024

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers.

Marketing 264

Marketing Games Customer Social Media 264

Retail TouchPoints

APRIL 30, 2021

PDI , a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers use to find and share real-time fuel prices. The app has 5 million active mobile users, representing billions of fuel gallons and hundreds of millions of dollars of convenience retail spend.

Mobile 279

Mobile Consumer Management Information 279

Retail TouchPoints

NOVEMBER 16, 2023

Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help from a Design Crew associate as well as make in-store, in-home or virtual appointments for design consultations.

Mobile 162

Mobile Gifts Improvements Customer 162

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Groove

JANUARY 28, 2019

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. Mobile eCommerce Trends. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. The benefits extend beyond the sales associate too.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Forrester eCommerce

MAY 15, 2018

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

Mobile 186

Mobile Information Marketing Customer 186

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

JANUARY 14, 2021

Data capture solution provider Anyline , which specializes in barcode and optical character recognition technology for mobile devices, has entered the U.S. retail market. The combined price tag and barcode inventory scanner also can empower associates for shelf stocking and other inventory purposes. driver’s license coverage.

Mobile 205

Mobile Retail Technology Management 205

Kissmetrics

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

PPC 183

PPC Mobile Games Social Media 183