Forrester eCommerce

FEBRUARY 12, 2024

Do you sell into multilingual markets, nationally or internationally? We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. Do you want to grow?

Technology 306

Technology Customer Experience Operations Marketing 306

Forrester eCommerce

DECEMBER 11, 2022

Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics.

Technology 195

Technology Marketing Customer Experience Operations 195

Forrester eCommerce

MAY 11, 2023

Co-innovation is driving the $2 trillion technology services market — 48% of the $4.2 Simple: Companies and organizations run on technology. They turn to services providers to help them translate technology’s potential into customer and business outcomes. trillion tech economy.

Technology 195

Technology Marketing Customer 195

Retail TouchPoints

APRIL 18, 2024

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

Technology 242

Technology Retail White Paper Fulfillment 242

Forrester eCommerce

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

Technology 195

Technology B2B Marketing Customer 195

Kissmetrics

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma.

Social Media 287

Social Media Technology Marketing Arts 287

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event.

Events 360

Events Technology Marketing Other 360

Retail TouchPoints

MAY 21, 2024

Hanna Andersson has named Mike Frazzini, most recently Technology Chief of Staff at FTD , as its new Chief Technology Officer (CTO). At FTD, Frazzini was second-in-command of the retailer’s 300+ -person technology division, advising the CTO on technology vision, architecture, craft, process and organization structure.

Technology 227

Technology Operations eCommerce Retail 227

Digital Doughnut

APRIL 3, 2024

Technology has impacted every part of our lives. Marketing has changed dramatically over the years, but what is the impact of technological advances in marketing? And what is marketing technology? From household chores to business disciplines and etiquette, there's a gadget or app for it.

Technology 90

Technology Marketing Social Media Search Marketing 90

Retail TouchPoints

MAY 1, 2024

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

Technology 276

Technology Arts Payments Customer Loyalty 276

Forrester eCommerce

APRIL 5, 2022

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

B2B 195

B2B Technology Marketing Information 195

Forrester eCommerce

APRIL 1, 2022

The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.

Technology 195

Technology Marketing Other B2B 195

Forrester eCommerce

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.

Technology 359

Technology Marketing Recommendation B2C 359

Forrester eCommerce

FEBRUARY 22, 2024

I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes.

Marketing 417

Marketing Technology Improvements B2C 417

Forrester eCommerce

SEPTEMBER 22, 2023

Low-code application development is revolutionizing how enterprises develop technology. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]

Marketing 440

Marketing Technology B2C Customer 440

Forrester eCommerce

FEBRUARY 27, 2024

This has enabled fintech firms to deepen their market penetration. And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […] Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices.

B2B 387

B2B Marketing Banking Games 387

Retail TouchPoints

MAY 16, 2024

retail healthcare clinics market is projected to increase from $2.79 Retailers offering healthcare services can avoid these pitfalls thanks to a plethora of technology solutions and IT platforms, which facilitate the customer/patient experience from pre-care through payment. By one estimate, the U.S. billion in 2023 to $6.36

Payment Services 209

Payment Services Technology Payments Retail 209

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Yet, our client interactions reveal these increases […]

B2B 275

B2B Marketing Operations Technology 275

Forrester eCommerce

SEPTEMBER 25, 2023

What to look for in revenue technology when evaluating platforms as part of adopting an opportunity-based waterfall.

Technology 403

Technology B2B Operations Marketing 403

Forrester eCommerce

MARCH 9, 2023

Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.

Technology 195

Technology Marketing 195

Forrester eCommerce

MAY 11, 2021

Since its inception, Dell Technologies has had many achievements, of which it should be proud. Dell revolutionized the PC market, made its way into the enterprise data center business, and created the largest tech company of its time.

Technology 312

Technology Marketing Information Management 312

Forrester eCommerce

APRIL 22, 2022

Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. But with that change comes opportunity.

Technology 369

Technology Marketing B2B Operations 369

Retail TouchPoints

SEPTEMBER 11, 2023

Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play. For technology such as virtual and augmented reality, which often requires less than 40ms of latency to be enjoyable, that is a big deal.

Technology 227

Technology Point of Sale Customer Experience Customer Loyalty 227

Forrester eCommerce

JULY 17, 2023

We don’t always think about the carbon footprint and environmental impact of information technology. Read more in our latest blog post.

Technology 195

Technology Marketing Information Blog 195

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332

B2C Marketing Technology Consumer 332

Kissmetrics

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

Technology 363

Technology Social Media Information Live Chat 363

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. And yet, 58% of marketers agree that their mobile services […].

Mobile 304

Mobile Technology Marketing Consumer 304

Forrester eCommerce

OCTOBER 4, 2021

Meanwhile, CMOs have long been expected to acquire more customers with less marketing. The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Yet, four in 10 executives prioritize reducing costs. So, how will the C-suite grow revenue? Then, if you […].

Technology 369

Technology Marketing Customer 369

Forrester eCommerce

JUNE 23, 2021

It has become increasingly clear that technology is a critical component of the client-agency relationship. As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients.

Technology 306

Technology Consumer Marketing B2C 306